Marketing Automation Specialist

Paychex; West Palm Beach (FL); On-site; USD 51,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

401(k) + employer match

Tuition reimbursement

Adoption assistance

Paid time off

Work-life balance programs

Job summary

Paychex is seeking a skilled marketing data analyst to manage marketing automation and email campaigns. You will partner with account teams to design campaigns in Marketo/Eloqua and Salesforce, ensure data quality, and drive efficiencies in data hygiene and reporting.

Ideal candidates have hands-on HTML/CSS experience, strong testing skills (A/B), and a proven ability to optimize email performance while maintaining compliance and data integrity.

Qualifications

• Bachelor's degree in marketing or related field.
• 2 years of experience in marketing data analysis with Marketo/Eloqua or similar tools.
• 1 year of Salesforce.com experience.
• Strong HTML/CSS knowledge and email campaign setup with A/B testing.

Responsibilities

• Administers the marketing automation system, including execution of email programs.
• Partners with account teams to translate marketing requirements to create campaigns within marketing automation and CRM systems.
• Ensures programs support best practices and benchmark results for communications quantity and frequency to avoid fatigue.
• Analyzes operational processes to determine and implement new efficiencies.
• Manages email reputation and performance to ensure best practices are maintained; audits user practices for compliance.
• Ensures data hygiene standards are maintained, including importing, exporting, updating, and cleansing data.

Skills

Marketing automation

Marketo/Eloqua

Salesforce

HTML/CSS

Email campaigns

A/B testing

Data hygiene

Campaign management

Education

Bachelor's Degree in Marketing or related field

Tools

Marketo

Eloqua

Salesforce

HTML/CSS

Job description

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.

Overview

Responsibilities

• Administers the marketing automation system, including execution of email programs, to ensure efficiency, data quality, and accurate campaign flows.
• Partners with account teams to translate marketing requirements to create functional campaigns within marketing automation and CRM systems.
• Ensures all programs support best practices and benchmark results for communications quantity and frequency to avoid prospect/customer fatigue.
• Analyzes operational process to determine and implement new efficiencies.
• Manages Paychex’ email reputation and performance to ensure best practices are maintained. Routinely audits user practices to ensure compliance.
• Ensures data hygiene standards are maintained, including importing, exporting, updating, and cleansing data, as needed, to ensure quality.
• Ensures data hygiene standards are maintained, including importing, exporting, updating, and cleansing data, as needed, to ensure quality.
• Implements advanced marketing automation system features to improve email contribution to pipeline and revenue.
• Provides documentation and training to support end users.

Qualifications

• Bachelor's Degree in
• 2 years of experience in Relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience. .
• 1 year of experience in Salesforce.com experience.
• Solid experience with HTML and Cascading Style Sheets (CSS). Experience with planning, set-up, execution, and management of targeted email campaigns and email nurture programs. Experience with A/B and multivariate testing.
• Communication - Preferred
• Management - Preferred
• Planning - Preferred
• Sales - Preferred
• Business Objectives - Preferred
• Marketing - Preferred
• Marketing Automation - Preferred
• Salesforce - Preferred
• Sales Prospecting - Preferred
• Eloqua - Preferred
• Auditing - Preferred
• Automated Data Cleaning - Preferred
• Data Analysis - Preferred
• Paychex - Preferred
• Adobe Marketo Engage - Preferred

Compensation

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $51,000 - $80,100. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.

Live the Paychex Values

• Act with uncompromising integrity.
• Provide outstanding service and build trusted relationships.
• Drive innovation in our products and services and continually improve our processes.
• Work in partnership and support each other.
• Be personally accountable and deliver on commitments.
• Treat each other with respect and dignity.

What's in it for you?

• We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
• We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
• We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
• We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
• We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

Not sure if you meet every requirement?

At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.