Marketing Automation Specialist

Topgolf Payroll Services; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Free Play & 1/2 price food!

Health, dental, vision, 401(k) team-m2

Mental well-being platform

Job summary

Topgolf in Dallas is seeking a Marketing Automation Specialist to design and optimize automated journeys across email, SMS, and app push, boosting conversion and visit frequency while reducing churn. You will connect player data from multiple sources to elevate personalization and work with program managers, email developers, and cross-functional teams.

Requirements include 5+ years in marketing automation, experience with Oracle Responsys/Salesforce Marketing Cloud, SQL, and HTML/CSS for email.

Qualifications

• Bachelor's degree in Computer Science, Computer Engineering, Marketing, or a related field.
• 5+ years managing marketing automation platforms (e.g., Oracle Responsys, Salesforce Marketing Cloud, Vibes, Airship).
• 5+ years designing and implementing marketing campaigns across channels (email, SMS, app push).
• 3+ years with relational tables, queries, and custom audience development.
• 3+ years data handling with API and batch processing.
• 2+ years SQL knowledge.
• 2+ years HTML/CSS development for email (preferred).
• Strong analytical, communication, and collaboration skills.

Responsibilities

• Design and implement automated marketing and event journeys across email, SMS, and app push.
• Build intricate workflows aligned with objectives and segmentation strategies.
• Manage and optimize marketing automation platforms and vendor relationships.
• Collaborate with Product Manager, CDP for triggering and deployment of campaigns.
• Utilize customer data to create audiences and personalize campaigns.
• Implement A/B testing to refine communications.
• Monitor and report on key metrics like open, click, and conversion rates.

Skills

Marketing automation platforms

Campaign design & execution

Relational databases

Data handling & integration

SQL

HTML/CSS for email

Analytics & optimization

Communication

Project management

Cross-functional collaboration

Education

Bachelor's degree (CS/Engineering/Marketing)

Tools

Oracle Responsys

Salesforce Marketing Cloud

Vibes

Airship

Job description

WHAT WE'RE SEEKING

The Marketing Automation Specialist executes and optimizes automated marketing campaigns for Topgolf, building technical journeys across email, SMS, and app push platforms to improve conversion and visit frequency, decrease churn, and optimize spend. This role also connects player data across multiple sources to enhance personalization within those journeys. The Marketing Automation Specialist will work closely with program managers, email developers, and stakeholders across the broader Commercial & Digital, Event, and Brand teams.

WHAT YOU WILL DO

• Design and implement automated marketing and event journeys across email, SMS, and app push platforms to deliver personalized, targeted communication to our audience
• Build out intricate workflows that align with business objectives and player segmentation strategies
• Manage and optimize marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies
• Collaborate with the Product Manager, CDP to ensure the seamless and effective triggering and deployment of downstream campaigns
• Utilize customer data to create audience segments and personalize automated campaigns for maximum relevance and impact
• Implement A/B testing to refine and improve the effectiveness of automated communications
• Monitor and analyze the performance of automated campaigns, providing insights and recommendations for optimization
• Generate regular reports on key metrics such as open rates, click-through rates, and conversion rates

CORE COMPETENCIES FOR SUCCESS

Strategic & Systems Thinking Connects automated journeys and player data to conversion, visit frequency, retention, and spend goals. Designs and implements automated marketing and event journeys across email, SMS, and app push platforms. Builds intricate workflows that align with business objectives and player segmentation strategies. Analytical Rigor & Data Fluency Turns customer data into audiences, personalization, and actionable insight. Utilizes customer data to create audience segments and personalize automated campaigns for maximum relevance and impact. Monitors and analyzes campaign performance, providing insights and recommendations for optimization. Governance & Judgment Maintains quality and sound judgment across platforms, data sources, and vendors. Manages and optimizes marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies. Proactively identifies and addresses data and platform challenges to deliver high-quality, error-free campaigns. Stakeholder Partnership Builds trust with cross-functional partners and translates data into insight for non-technical audiences. Collaborates with the Product Manager, CDP to ensure the seamless and effective triggering and deployment of downstream campaigns. Works closely with program managers, email developers, and the Commercial & Digital, Event, and Brand teams. Execution Excellence Manages multiple journeys and projects at once with precision and attention to detail. Implements A/B testing to refine and improve the effectiveness of automated communications. Generates regular reports on key metrics such as open rates, click-through rates, and conversion rates.

QUALIFICATIONS

• Bachelor's degree in Computer Science, Computer Engineering, Marketing, or a related business field
• 5+ years of experience managing marketing automation platforms (e.g., Oracle Responsys, Salesforce Marketing Cloud, Vibes, Airship)
• 5+ years of experience designing and implementing marketing campaigns across channels (e.g., email, SMS, app push)
• 3+ years of experience with relational tables, queries, and custom audience development
• 3+ years of experience with data handling, utilizing both API and batch processing
• 2+ years of familiarity with programming languages commonly used in data management (e.g., SQL)
• Preferred: 2+ years of HTML (including responsive) and CSS development for email
• Strong analytical and problem-solving skills, with the ability to derive insights from customer data to inform journey strategy
• Effective communication skills to convey data-driven insights to non-technical stakeholders
• Strong organizational skills to handle multiple projects simultaneously, with a detail-oriented focus on high-quality, error-free campaigns
• Ability to work collaboratively with cross-functional teams and platform vendors
• Proactive approach to identifying and addressing data and platform challenges
• Willingness to stay current on industry trends, emerging technologies, and best practices in marketing automation

BENEFITS

• Free Play & 1/2 price food!
• Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify.
• View team member benefits here.

ADA

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law. Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Our Promises to our Team Members

• A PLAYFUL ENVIRONMENT where you can make new friends
• A SAFE PLACE where you can BE YOUR FULL SELF every day
• CLEAR DIRECTION and tools to do your job
• An opportunity TO LEARN & GROW
• To LISTEN & ACT when you speak up
• We will NEVER STOP IMPROVING

Dealing with some stuff? We offer FREE Mental Health Benefits for everyone.

See Why You're Better off at Topgolf. We believe in the Unlimited Power of Play and work hard to create Moments That Matter for Everyone.

We could list all the perks & benefits that are uniquely Topgolf, but we bet you prefer to hear what it's like to work here directly from Team Members.