Marketing Automation Manager

JCB North America; San Antonio (TX); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) retirement plan

Paid time off and holidays

Job summary

JCB North America is seeking a Marketing Automation Manager to lead data architecture, integration, and automation across Salesforce and Oracle Eloqua. This role blends database management with hands-on development to build robust customer profiles and enable targeted campaigns.

Responsibilities include data cleansing, workflow automation, and maintaining data quality across platforms, with a focus on scalable solutions and regulatory compliance in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Data Analytics, or related field.
• Experience cleansing and analyzing large data sets.
• Experience with Salesforce data.
• Proficiency in data visualization tools (SAP Analytics Cloud, Tableau, Power BI).
• Ability to pass background checks.

Responsibilities

• Aggregate, cleanse, and standardize contact data from multiple sources.
• Manage Salesforce and Eloqua data integrations.
• Develop scripts in Apex, Python, and SQL for data creation and updates.
• Maintain Eloqua fields and segmentation structures.
• Ensure data quality, deduping, and suppression processes.
• Collaborate with CRM and marketing teams on data needs.
• Document data processes and configurations.

Skills

Data cleansing

Salesforce data management

Python

SQL

Apex development

Education

Bachelor’s degree in Marketing, Data Analytics, or related field

Bachelor’s degree in Computer Science, Information Systems, or Data Engineering

Tools

Salesforce

Oracle Eloqua

Eloqua reporting tools

Job description

Company Profile

With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.

Position Purpose

The Marketing Automation Manager will serve as the technical backbone of JCB North America’s marketing database, responsible for transforming disparate data sources into rich, usable contact records that fuel targeted marketing and sales initiatives. This role blends database administration with hands-on development, focusing on building robust customer profiles, increasing the volume and quality of marketable contacts, and ensuring seamless data integration between Salesforce, Oracle Eloqua, and other enterprise systems. By leveraging advanced coding and automation skills, this position directly supports the organization’s ability to reach the right audience with the right message at the right time, ultimately driving customer engagement, lead conversion, and revenue growth.

Position Type

Full Time, Exempt

Location

Onsite in San Antonio, Texas

Benefits And Other Compensation

JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.

Major Tasks, Responsibilities & Key Accountabilities

• Design, develop, and maintain processes to aggregate, cleanse, and standardize contact data from multiple internal and external sources.
• Manage data integrations between Salesforce and Oracle Eloqua, including field mapping, sync optimization, and error resolution.
• Develop scripts, automation, and transformation logic using Apex, Python, and SQL to create and update contact records.
• Configure and maintain Eloqua contact fields, custom data objects, and segmentation structures in alignment with marketing and sales needs.
• Implement and maintain database hygiene processes, including duplicate detection, suppression list management, and contact washing logic.
• Monitor and improve data quality, identifying gaps and executing enrichment strategies.
• Support marketing automation initiatives by ensuring accurate and timely availability of contact and account data for campaigns.
• Optimize database performance to improve campaign segmentation speed, reporting accuracy, and overall system efficiency.
• Collaborate with CRM and marketing teams to ensure data structure aligns with reporting, lead scoring, and customer lifecycle needs.
• Maintain technical documentation for all data processes, integrations, and database configurations.
• Other duties as assigned

Minimum Qualifications

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• Strong understanding of cleansing and analyzing large sets of data
• Experience working with Data in Salesforce
• Proficiency in data visualization tools such as SAP Analytics Cloud, Tableau, Power BI, or Eloqua’s reporting suite.
• Must pass any drug screens, background checks, and any pre-employment tests, which will be conducted in accordance with applicable law.

Preferred Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Data Engineering, or related field; equivalent work experience considered.
• 3+ years of experience with Salesforce data management, including Apex development.
• 2+ years of experience with Python for ETL, data transformation, or API integration.
• Hands-on experience with marketing automation platforms; Oracle Eloqua strongly preferred.
• Proficiency in SQL and relational database design.
• Experience with API integrations, REST/SOAP services, and data exchange between enterprise platforms.
• Knowledge of data quality best practices and CAN-SPAM/GDPR compliance considerations
• Working knowledge of EDA construction equipment datasets and/or Dodge Construction Network datasets

Knowledge, Skills, Abilities & Competencies

• Strong technical skills in Apex, Python, and SQL for data manipulation and automation.
• Deep understanding of Salesforce data architecture and integration methods.
• Working knowledge of Eloqua’s contact model, segmentation logic, and custom data objects.
• Ability to design scalable data flows and troubleshoot integration issues independently.
• Strong analytical skills with a detail-oriented approach to data accuracy and process optimization.
• Capable of managing multiple projects with minimal supervision in a fast-paced environment.
• Comfortable working in a role with minimal customer-facing communication—focus on technical execution and results.
• Commitment to maintaining the integrity, security, and compliance of customer data.

Job Conditions

• Both office environment and occasionally manufacturing/factory environment.
• Subject to noise and temperature changes.

Physical Requirements

• Remain stationary, operate hands to finger, handle, or feel, reach with hands and arms, and talk or hear.
• The employee is occasionally required to stand and move and/or walk.
• The employee must frequently move and/or transport up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus.

Equal Opportunity Employer

JCB is an equal employment opportunity (EEO) employer in accordance with applicable federal, state, and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment at every location where the company has facilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability statute, or any other characteristic protected under federal, state, and local laws.

EEO EMPLOYER/VET/DISABLED.

Reasonable Accommodation Statement

JCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the JCB Human Resources team at [e-mail].

JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S., which can be found through our website at https://www.jcb.com/en-gb/about/careers.

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.