Marketing Automation Lead [78198]

Onward Search; Los Angeles (CA); Hybrid; USD 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a Marketing Audience Lead to join their dynamic team in downtown Los Angeles. This pivotal role focuses on developing and executing impactful marketing strategies that align with business objectives. With a strong emphasis on collaboration, you will work closely with various teams to drive audience engagement and optimize marketing efforts. If you have a passion for marketing and a proven track record in the financial sector, this is an exciting opportunity to make a significant impact in a hybrid work environment.

Benefits

Medical, Dental, and Vision Insurance

Life Insurance

401k Program

eLearning

Education Reimbursement

Ongoing Training & Development

Qualifications

• 5+ years of marketing experience, preferably in asset management or wealth management.
• Must have experience in institutional/B2B retirement and/or investments marketing.

Responsibilities

• Collaborate with teams to establish marketing priorities and strategies.
• Lead cross-functional teams to implement marketing programs.

Skills

Marketing Strategy Development

Audience Analysis

B2B Marketing

Collaboration Skills

Project Management

Job description

This range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$57.00/hr - $67.00/hr

Direct message the job poster from Onward Search

Onward Search is seeking a Marketing Audience Lead for a high-profile financial firm.

Join our client's team as a pivotal marketing interface within the Fixed Income Team. This role is designed to drive business priorities and shape marketing strategies that align with overarching business objectives. You will develop a comprehensive understanding of the business landscape, target audiences, and the competitive environment to ensure marketing efforts are strategic and impactful.

This is a full-time, 6-month contract that is hybrid onsite in downtown Los Angeles, CA, 3 days/week. The application deadline is Friday, May 2nd, 2025.

Responsibilities

• Collaborate with client segment teams, business groups, and senior leaders to establish business priorities for the target audience.
• Partner with senior leaders to define business challenges, conduct situation assessments, and identify opportunities.
• Develop and implement marketing strategies aimed at influencing audience behavior and attitudes.
• Work closely with marketing research, sales, and product teams to derive insights that propel business objectives.
• Craft marketing briefs that translate business opportunities into actionable marketing plans.
• Lead cross-functional marketing teams using agile methodologies to deploy programs aligned with business strategies.
• Provide creative direction and feedback, ensuring alignment with business goals.
• Foster strong relationships with stakeholders across marketing and client segment teams.
• Oversee campaign reporting and segment analysis, measuring audience engagement and adjusting strategies in real-time.
• Evaluate the return on investment of marketing activities and adapt strategies to optimize success.

Skills & Experience

• A minimum of 5 years in marketing, with a preference for experience in asset management, wealth management, or mutual fund marketing.
• Must have institutional/B2B retirement and/or investments marketing experience!
• Agency / Asset management / wealth management / mutual fund marketing experience strongly preferred.
• Proven ability to plan and manage diverse teams effectively.
• Strong influence and collaboration skills with internal and external partners.

Benefits

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401k Program
• eLearning
• Education Reimbursement
• Ongoing Training & Development
• *To qualify for our benefits, you must work over 30 hours/week and the assignment must be at least 10 weeks long.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Contract
• Job function: Marketing and Project Management