Marketing Automation Architect — Dynamics CRM, Data-Driven Campaigns

Toptal; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

Toptal is seeking a Marketing Automation Specialist to design, execute, and optimize campaigns within Microsoft Dynamics CRM. You will own campaigns end to end—from build and automation logic to performance analysis—turning data into actionable improvements.

You will collaborate with marketing and sales, maintain data quality, troubleshoot issues, and report on automation health, enabling data-driven decisions across channels.

Qualifications

• Experience designing and executing multi-channel campaigns.
• Ability to translate campaign data into actionable recommendations.
• Strong QA and data accuracy focus.

Responsibilities

• Design and manage marketing campaigns within Microsoft Dynamics CRM.
• Build and maintain marketing automation workflows with triggers and segmentation.
• Analyze campaign performance data to identify trends and optimization opportunities.
• Continuously refine campaigns based on data-driven insights.
• Maintain clean data within Dynamics CRM to support reporting.
• Collaborate with marketing and sales to align campaigns with goals.
• Troubleshoot automation issues and ensure reliable execution.
• Report on campaign performance and automation health.

Skills

Campaign management

Dynamics CRM experience

Data analysis

Lead nurturing

Cross-functional collaboration

Tools

Microsoft Dynamics CRM

Job description

Toptal is seeking a Marketing Automation Specialist to design, execute, and optimize campaigns within Microsoft Dynamics CRM. You will own campaigns end to end—from build and automation logic to performance analysis—turning data into actionable improvements.

You will collaborate with marketing and sales, maintain data quality, troubleshoot issues, and report on automation health, enabling data-driven decisions across channels.