Marketing Assistant

Dana-co LLC; New York (NY); Hybrid; USD 48,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k) with company match

Paid vacation and holidays

Parental leave

Short-term disability

Employee discounts

Education reimbursement

EAP

Job summary

Dana-co, a luxury women’s intimate apparel designer, is seeking a Marketing Assistant to support brand marketing, social media, influencer partnerships, content creation, PR, and photoshoots. The role is ideal for a highly organized self-starter with digital savvy and strong communication skills.

You will collaborate across U.S. and international markets, track media coverage, assist with influencer campaigns, and help coordinate production and content. Flexible, hybrid schedule in New York.

Qualifications

• Bachelor’s degree in Marketing, Communications, Fashion, or a related field.
• 2–3 years of relevant marketing experience, preferably within fashion/retail/beauty.
• Strong familiarity with social media platforms (Instagram, Facebook, TikTok, Pinterest).
• Excellent writing, proofreading, and communication skills.
• Knowledge of AI prompting and generative AI tools for research and content development.
• Basic Photoshop skills for asset editing.
• Experience with social media planning tools like Planoly.

Responsibilities

• Support marketing initiatives across multiple brands and markets, including U.S. and international.
• Collaborate with PR agencies for product gifting, samples, events, and press opportunities.
• Track press coverage and social metrics; prepare monthly reports.
• Assist with influencer partnerships from outreach to campaign execution.
• Coordinate photoshoots, model casting, and production needs.
• Help manage weekly social content and respond to community comments.
• Monitor social growth, engagement, and platform performance.
• Research evolving fashion and digital trends; leverage AI in workflows.
• Support general marketing admin tasks.

Skills

Social media management

Copywriting

AI prompting

Adobe Photoshop

Adobe Illustrator

Project management

Communication skills

Detail-oriented

Multitasking

Self-motivated

Education

Bachelor’s degree in Marketing, Communications, Fashion, or related field

Tools

Planoly

Microsoft Office

Adobe Photoshop

Adobe Illustrator

Job description

Dana-co is a leading designer of luxury women’s intimate apparel, including Natori and Skarlett Blue. We are recognized throughout the industry for superior fit, high-quality fabrics and construction, and innovative design.

Dana-co has an exciting opportunity for a full‑time Marketing Assistant to join our team. We are looking for a highly motivated, resourceful, and detail‑oriented self‑starter with strong organizational, communication, and multitasking skills.

The Marketing Assistant will support the marketing team across brand marketing, social media, influencer partnerships, content creation, public relations, and photoshoots. This is a hands‑on role ideal for someone who is highly organized, digitally savvy, and excited to contribute across multiple brands and marketing initiatives.

Responsibilities

• Support the execution of marketing initiatives across multiple brands and departments, including U.S. and international markets
• Collaborate with external PR agency partners on product gifting, sample requests, event coordination, press opportunities, and ad hoc projects
• Track press coverage, social media mentions, and brand features and assist in preparing monthly recaps and reports
• Support paid influencer partnerships, including researching and sourcing potential partners, coordinating outreach, assisting with rate negotiations, and serving as a point of contact throughout campaign execution
• Help ensure influencer content and deliverables align with brand direction, campaign objectives, and timelines
• Assist with the planning and coordination of photoshoots, including model castings, studio outreach, scheduling, product and prop sourcing, and other production needs
• Support day‑to‑day social media community management, including monitoring and responding to follower comments and messages
• Track social media growth, engagement, and performance across platforms
• Assist with planning and scheduling weekly social media content across brand channels
• Conduct ongoing research into social media, fashion, cultural, competitive, and emerging digital trends
• Utilize AI and generative AI tools to support research, brainstorming, content development, copy refinement, and other marketing workflows
• Assist with light photo editing and asset preparation, including resizing, cropping, and making basic adjustments in Adobe Photoshop
• Provide general administrative and project support to the marketing team as needed

Qualifications

• Bachelor’s degree in Marketing, Communications, Fashion, or a related field
• 2–3 years of relevant marketing experience, preferably within the fashion, apparel, retail, beauty, or consumer brand space; intimate apparel experience is a plus
• Strong familiarity with social media platforms, including Instagram, Facebook, TikTok, and Pinterest
• Strong writing, copywriting, proofreading, and communication skills
• Working knowledge of AI prompting and generative AI tools, with an interest in using AI effectively to support marketing research, ideation, content development, and productivity
• Basic Adobe Photoshop skills, including the ability to resize, crop, and make light edits to digital assets
• Familiarity with Adobe Illustrator or other Adobe Creative Suite applications is a plus
• Strong attention to detail with excellent organizational and project‑management skills
• Resourceful, proactive, and self‑motivated, with the ability to manage multiple priorities and meet deadlines in a fast‑paced environment
• Proficient in Microsoft PowerPoint, Word, and Excel
• Experience with social media planning and scheduling tools, such as Planoly, is a plus
• Interest in fashion, social media, influencer marketing, and emerging digital and AI trends

Benefits for Full‑Time Employees

• Health, vision, and dental insurance
• Flexible spending accounts
• Paid vacation, sick, and personal time
• Paid holidays
• 401(k) with company match
• Parental leave, including leave for non‑birthing parents
• Short‑term disability
• Employee Assistance Program (EAP)
• Bereavement support
• Education reimbursement
• Voluntary benefits, including term life insurance, short‑term disability, AD&D, critical illness, hospital indemnity, accident insurance, and group legal services
• Employee discounts

Equal Opportunity Statement

Dana‑co is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce. We provide a work environment that is free from discrimination and harassment based on any legally protected characteristic, including, but not limited to, sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

Schedule: Full‑time, Monday through Friday, 40 hours per week

Work Location: 4 days in the office and 1 remote day per week