Marketing and Public Relations Manager

ADP, Inc.; Louisville (KY); On-site; USD 45,000 - 60,000; Full time

Job summary

ADP, Inc. in Louisville, KY, is seeking a Marketing and Public Relations Manager to develop and execute strategic marketing initiatives that increase brand awareness, generate qualified leads, and drive growth across Milestones organizations.

The role blends marketing strategy, sales funnel development, digital marketing, public relations, community engagement, and brand management. You will build systems to convert awareness into referrals, admissions, and customers while maintaining a positive

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
• Three to five years of marketing experience.
• Experience with CRM software.
• Strong writing and editing skills.
• Graphic design experience using Canva or Adobe Creative Suite.
• Experience with email marketing platforms.
• Knowledge of SEO and digital marketing.
• Excellent communication and presentation skills.
• Strong project management abilities.

Responsibilities

• Develop and execute annual marketing plans for each organization.
• Maintain consistent branding across all companies.
• Identify new opportunities to increase market share.
• Develop marketing campaigns supporting organizational growth.
• Monitor industry trends and competitor activities.
• Develop key messaging for each service line.
• Ensure all marketing materials accurately represent services and regulatory requirements.
• Develop and manage marketing funnels that generate qualified leads and convert them into customers.
• Creating customer journeys from awareness through enrollment.
• Designing lead generation campaigns.
• Developing landing pages.
• Managing CRM lead pipelines.
• Tracking conversion rates.
• Optimizing marketing campaigns using performance data.
• Creating automated follow-up systems.
• Developing referral funnels for healthcare providers, hospitals, schools, case managers, discharge planners, physicians, and community agencies.
• Manage all online marketing efforts including SEO, Google Business profiles, Facebook, Instagram, LinkedIn, YouTube, Google Ads, Facebook Ads, Analytics reporting.
• Develop and maintain an engaging social media presence.
• Creating monthly content calendars and visuals; publishing content across platforms.
• Growing followers and highlighting participant success stories.
• Develop high-quality content including blogs, articles, newsletters, press releases, educational materials, recruitment campaigns, employer branding, videos, infographics, annual reports, and guides.
• Serve as the organization's public relations representative by building relationships with local media and coordinating interviews.
• Represent the organization at community events and develop strategic partnerships.
• Track and report website traffic, social growth, CAC, conversion rates, and ROI.

Skills

Strong writing & editing

Excellent communication & presentation

Strong project management

Experience with email marketing

Knowledge of SEO & digital marketing

Marketing experience

CRM software

Canva

Adobe Creative Suite

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field

Tools

CRM software

Canva

Adobe Creative Suite

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing and Public Relations Manager

Louisville, KY, US

3 days ago Requisition ID: 1021

Salary Range: $45,000.00 To $60,000.00 Annually

Marketing & Public Relations Manager

Position Summary

The Marketing & Public Relations Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, generate qualified leads, strengthen community partnerships, and drive growth across all Milestones organizations, including:

• Milestones Care at Home
• Okolona Child Care

This position combines marketing strategy, sales funnel development, digital marketing, public relations, community engagement, and brand management. The ideal candidate is both creative and analytical, capable of building systems that consistently convert awareness into referrals, admissions, and customers while maintaining a positive public image for each organization.

The Marketing & Public Relations Manager will work closely with executive leadership to ensure all marketing efforts align with the mission, values, and strategic goals of the organization.

Reporting Relationship

Reports to:
Chief Executive Officer/Executive Director

Primary Responsibilities

Marketing Strategy & Brand Management

• Develop and execute annual marketing plans for each organization.
• Maintain consistent branding across all companies.
• Identify new opportunities to increase market share.
• Develop marketing campaigns supporting organizational growth.
• Monitor industry trends and competitor activities.
• Develop key messaging for each service line.
• Ensure all marketing materials accurately represent services and regulatory requirements.

Sales Funnel Development

Develop and manage marketing funnels that generate qualified leads and convert them into customers.

Responsibilities include:

• Creating customer journeys from awareness through enrollment.
• Designing lead generation campaigns.
• Developing landing pages.
• Managing CRM lead pipelines.
• Tracking conversion rates.
• Optimizing marketing campaigns using performance data.
• Creating automated follow-up systems.
• Developing referral funnels for healthcare providers, hospitals, schools, case managers, discharge planners, physicians, and community agencies.

Digital Marketing

Manage all online marketing efforts including:

• SEO optimization
• Google Business profiles
• Facebook
• Instagram
• LinkedIn
• YouTube
• Google Ads
• Facebook Ads
• Analytics reporting

Social Media Management

Develop and maintain an engaging social media presence.

Responsibilities include:

• Creating monthly content calendars
• Creating graphics and short videos
• Publishing content across all platforms
• Responding to comments and messages
• Growing followers
• Highlighting participant success stories
• Promoting services and events
• Maintaining brand consistency

Content Development

Develop high-quality content including:

• Blogs
• Articles
• Success stories
• Newsletters
• Press releases
• Educational materials
• Recruitment campaigns
• Employer branding
• Videos
• Infographics
• Annual reports
• Community resource guides

Public Relations

Serve as the organization's public relations representative by:

• Building relationships with local media.
• Preparing press releases.
• Coordinating interviews.
• Managing media inquiries.
• Supporting executive communications.
• Developing crisis communication plans.
• Promoting positive community stories.
• Protecting organizational reputation.

Community Relations

Represent the organization throughout the community by:

• Building referral relationships.
• Attending networking events.
• Coordinating sponsorships.
• Managing community partnerships.
• Developing strategic alliances.
• Coordinating community outreach.
• Organizing public events.
• Increasing organizational visibility.

Referral Development

Develop referral relationships with:

• Hospitals
• Mental health providers
• Schools
• Case managers
• Guardians
• Community organizations
• Behavioral health providers

Event Planning

Coordinate:

• Community events
• Ribbon cuttings
• Open houses
• Educational workshops
• Family engagement events

Marketing Analytics

Track and report:

• Website traffic
• Social media growth
• Customer acquisition cost
• Conversion rates
• Campaign ROI

Provide monthly executive reports with recommendations for improvement.

Graphic Design & Creative Development

Develop marketing materials including:

• Flyers
• Presentations
• Digital advertisements
• Social graphics
• Print advertisements
• Trade show displays
• Signage
• Recruitment materials

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
• Three to five years of marketing experience.
• Experience with CRM software.
• Strong writing and editing skills.
• Graphic design experience using tools such as Canva or Adobe Creative Suite.
• Experience with email marketing platforms.
• Knowledge of SEO and digital marketing.
• Excellent communication and presentation skills.
• Strong project management abilities.

Preferred Qualifications

• Healthcare marketing experience.
• Human services or nonprofit marketing experience.
• Experience marketing Medicaid waiver or behavioral health services.
• Experience developing sales funnels and marketing automation.
• Knowledge of Google Analytics and SEO.
• Photography and videography experience.
• Experience with Meta Business Suite and LinkedIn Campaign Manager.

Key Performance Indicators (KPIs)

Success in this position will be measured by:

• Increase in qualified leads
• Growth in admissions across all service lines
• Increase in childcare enrollments
• Growth in referral sources
• Website traffic growth
• Lead conversion rates
• Marketing ROI
• Community partnership development
• Brand awareness
• Customer acquisition cost
• Positive online reviews and reputation management