Marketing and Events Manager

Mountain Careers LLC.; Vail (CO); On-site; USD 65,000 - 90,000; Full time

Job summary

Mountain Youth is seeking a Marketing and Events Manager to build community awareness and engagement for its programs and initiatives. The role focuses on strategy, content creation, event support, and partnerships with youth and community stakeholders.

You will oversee marketing materials, social media, newsletters, press outreach, and sponsorship coordination while collaborating with staff and volunteers to strengthen the organization’s presence in the community.

Responsibilities

• Develop and coordinate a strategic marketing plan and materials with youth, team members, community partners, and stakeholders
• Generate talking points, fact sheets, and messaging strategies to support the Mountain Youth brand
• Work with youth on communication strategies to improve recruitment, engagement, and campaigns
• Develop and maintain organizational content including website, guides, annual reports, and data materials
• Create social media content and graphics for posts, ads, flyers, and external documents
• Oversee campaigns for events and Colorado Gives Day across digital, print, and grassroots channels
• Draft and submit press releases about programs and community opportunities
• Coordinate monthly newsletter content and related radio spots
• Build and maintain sponsorships and partnerships; manage communications with supporters
• Track analytics from social media, website, and newsletter touchpoints
• Collect and organize photography and video from events and programs
• Maintain the Community Resource Directory and manage sponsorships
• Oversee sponsorships and advertisements in the print directory
• Support all Mountain Youth community programming events (live, virtual, hybrid) including planning, implementation and follow-up
• Develop and maintain a calendar of events, including community and fundraising events
• Prepare event marketing materials and coordinate vendor/venue communications
• Support post-event communications and sponsor relationships
• Represent Mountain Youth at committee and community meetings

Job description

Marketing and Events Manager
Position Summary
This position supports the mission of Mountain Youth, “to continuously and collaboratively improve the lives of youth in the most powerful ways possible”. The focus of this role is to build community awareness of Mountain Youth’s programs, initiatives, and efforts and encourage participation through diverse marketing strategies. This role will support the execution of Mountain Youth events and coordinate promotion of Mountain Youth at partner events.

Mountain Youth Team Member Expectations

• Be a champion for youth and advocate for policies, practices, and efforts that support their overall healthy development
• Leverage opportunities to develop impactful partnerships
• Ensure youth, family, and community members are recognized as valued partners in our work and in the community
• Maintain positive staff and board relations
• Support fundraising efforts and sustainability strategies to maintain the work of the overall organization
• Participate in regular one-on-one, team, and committee meetings to align different efforts and resources across the organization
• Represent Mountain Youth through collaborative projects as needed
• Willingness and commitment to prevention specialist training and professional development, growth and learning
• Maintain Mountain Youth internal database, contact management, and tracking systems
• Support with other Mountain Youth projects, communication strategies, and events as needed
• Perform general office duties and other duties as assigned

Position Responsibilities

Focus Area 1: Marketing & Communication

Goal – Strengthen the Mountain Youth brand and increase engagement with programs and services.

Develop and coordinate a strategic marketing plan and materials with youth, team members, community partners, and stakeholders

• Generate consistent talking points, fact sheets, and messaging strategies that support the Mountain Youth brand, in collaboration with program leads
• Work directly with youth on communication strategies and efforts that improve youth recruitment and engagement, promotion of projects and positive health behaviors, and reach of positive social norms campaigns

Generate content and build brand awareness with community members and supporters

• Develop and maintain current organizational content, including website, informational guides, annual reports, data dissemination materials, and other materials
• Develop with youth and team members social media and marketing content including designing graphics for all social media posts, advertisements, flyers, website, or external documents
• Oversee the circulation of campaigns surrounding events, organization efforts, general marketing, and Colorado Gives Day, including digital, print, and grassroots efforts
• Draft and submit press releases highlighting organizational efforts, programs, and community opportunities
• Manage, design, and purchase incentives utilized for branding
• Oversee and support the in-house creation of video content for social media and other outlets, and coordinate video production, creating and designing content, with any professionally outsourced videographer

Coordinate and execute the organization’s monthly newsletter

• Coordinate the writing of monthly Difference Maker and Youth Spotlight articles and recording of radio spots
• Coordinate with team and partners content inclusion for the newsletter

Maintain strategic marketing relationships

• Collaborate with graphic design contractors
• Cultivate partnerships, including and not limited to media contacts, Vail Valley Partnership, and sponsors
• Support communication efforts with supporters, including supporting the CO Gives Day process, review of profile, and the annual appeal letter and process

Build an archive of content and track successes of engagement

• Process and track analytics from social media, website, and newsletter touch points
• Collect and build an archive of photography and video footage by attending events, programs, and meetings
• Maintain and produce the Community Resource Directory and manage sponsorships

• Work with team members and volunteers to review directory listings and update for online and print publication

• Oversee the inclusion of sponsorships and advertisements in the print directory

Focus Area 2: Events and Community Engagement

Goal – Build community connection opportunities and strengthen Mountain Youth visibility through community events and programs.

Support all Mountain Youth community programming events (live, virtual, and hybrid), including planning, implementation and follow-up

Develop and maintain a calendar of events, including community events, fundraising events, and trainings

• Support with the development of event timelines, action plans, and coordination of staff and volunteer needs
• Produce all event marketing and advertising materials
• Support with vendor, partner, and venue communication
• Support at program events, leading aspects such as technology and communications
• Set-up registration process and run reports when applicable
• Support efficient and effective post-event communication items
• Support Development Associate with fundraising efforts and event sponsor relationships
• Support with creation of sponsorship packets, benefits tiers outlines, fulfillment of benefits, including advertising and collateral material

Support in soliciting sponsorships and community partnerships

• Support with silent auction donation solicitation
• Manage marketing relationships and ensure fulfillment of benefits with sponsors
• Produce all event marketing and advertising materials, including items utilized at the event (ie: slideshow, video, posters, etc.)
• Support with logistics for fundraising and broad organization-wide events
• Represent Mountain Youth at committee and community meetings as needed

• Coordinate Mountain Youth’s presence and representation at other organization’s community events
• Support Mountain Youth’s role in collaboratively planned events and efforts

About Mountain Youth

Mission

To continuously and collaboratively improve the lives of youth in the most powerful ways possible.

Vision

All youth in our community thrive

Values

• Trusted Leadership;
• Inclusive;
• Bridging Community;
• Positive Youth Development