Marketing and Community Manager, INVO

Northwestern University; Evanston (IL); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Tuition benefits for employee and-dep

Paid vacation and holidays

Retirement savings options

Job summary

Northwestern University seeks a Marketing & Community Manager for The InQbation Lab (The Q) in Evanston to lead content campaigns and community-building across digital and in-person platforms.

You will coordinate with university partners, manage contractors, and produce original content about innovation and entrepreneurship for donors, alumni, and faculty, with occasional evening/weekend hours.

Qualifications

• 2+ years in brand management, community management, or social media marketing.
• At least 1 year of demonstrated project management.
• Experience creating content in a university or research environment is a plus.

Responsibilities

• Conceptualizes and produces multimedia content; coordinates with university marketing partners.
• Directs marketing/communications across digital and print channels; ensures alignment with campaigns.
• Develops forward-looking content campaigns to engage faculty, startups, investors, students, donors, alumni.
• Writes features and coordinates hiring/managing temporary staff and contractors.
• Writes and edits development collateral in collaboration with senior leadership.

Skills

Brand management

Community management

Social media marketing

Writing & editing

Interpersonal skills

Education

Bachelor's degree in marketing or communications

Tools

Graphic design software

Newsletter management

HTML basics

Job description

Job ID: 54810

Location: Evanston, Illinois

Department: Innovation and New Ventures
Salary/Grade: EXS/7

Job Summary

The InQbation Lab (The Q) Marketing & Community Manager is responsible for overseeing the daily execution of INVO's and The Q's Integrated Marketing and Communications strategy, and the tactical development of marketing and communications content campaigns (including the annual reports, Board of Trustee reports, donor and gift updates, and other related collateral) across owned channels (website, newsletters, Instagram, LinkedIn, Twitter, TikTok, etc.). The Marketing & Community Manager will also develop original content on innovation and entrepreneurship and pitch to internal/external media channel partners, potential donors, and alumni. This role is also responsible for ideating and implementing community-building initiatives across digital channels and in-person events. The role includes coordinating photography personnel, internal/external freelance writers, and contractors (as appropriate) across several events throughout the year.

Some evening and/or weekend hours may be necessary, as dictated by programmatic responsibilities.

*Note:Not all aspects of the job are covered by this job description.

Specific Responsibilities

Marketing and Communications

• Conceptualizes, writes, edits and produces original multimedia content (copy, video, etc.), and works in close collaboration with University marketing partners, including Global Marketing & Communications and other departments and centers, to distribute The Q's content and source supplemental material.
• Directs daily implementation of The Q's Marketing and Communications strategy across digital and print marketing, communications, and social media platforms, ensuring content is current and aligned with marketing campaigns and branded positioning for The Q is accurate and engaging.
• Responsible for conceiving forward-looking content campaigns that align with The Q's strategic foci to engage prospective faculty, start-ups, investors, students, donors, and alumni.
• Works directly with the AVP of Innovation and the Executive Director to conceptualize strategic content for INVO and The Q's annual report, writes features and minor pieces, and coordinates hiring/manages workflow of temporary personnel, including designers, freelance writers, and/or other contractors as necessary.
• Writes and edits The Q's development collateral, in collaboration with the Executive Director, INVO, Alumni Relations & Development, Foundation Relations, and others, as necessary.

Student Engagement

• Develops and implements community building initiatives to connect faculty, start-ups, and students with each other, surface needs & and build a collaborative culture.
• facilitators (e.g. investors, potential mentors, alumni).

Supervision

• Coordinates hiring / manages workflow of temporary personnel, freelance writers, and/or other contractors, as necessary, to achieve strategic content or collateral needs (content expertise, coverage, placement, etc.)

Miscellaneous

Performs other duties as assigned.

Minimum Qualifications

• 2+ years of professional experience working in brand management, community management, or social media marketing.
• At least 1 year of demonstrated project management

Minimum Competencies

• Excellent writing and editing skills; creative drive to generate compelling communications materials for varied audiences;
• Extremely strong interpersonal communication, facilitation, skills;
• Familiarity with graphic design software, social media marketing, and newsletter management;
• Familiarity or willingness to learn basic HTML / website content-management platform;
• Must be able to multi-task and work in a high-energy, fast paced environment;
• Ability to prioritize with firm deadlines, and to work independently;
• Ability to establish and maintain good relationships with a variety of constitutes, including faculty, board members, administrators, students and co-workers

Preferred Qualifications

• Bachelor's degree in marketing or a communications-related field;
• Experience building significant social media followings for brands;
• Prior experience working at a university, particularly a research university;
• Experience managing vendors / contractors

Preferred Competencies

• Demonstrated experience / original work in graphic design and multimedia communications (photography, magazine, audio, video, etc.);
• Knowledge and interest in entrepreneurship, startups, and venture capital

Target hiring range for this position will be between $65,000-$70,000 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data

Benefits

At Northwestern, we are proud to provide meaningful and competitive benefits. The available benefits package for this position will include health, dental, vision, disability, and life insurance; paid vacation and holidays; paid medical/sick and parental leave; tuition benefits for the employee and dependents; pre-tax and flex spending accounts for commuting and dependent care; generous retirement savings options; and wellness programs. For a comprehensive overview of available benefits, including eligibility details, visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.

Work-Life and Wellness

Northwestern offers comprehensive programs and services to help you and your family navigate life's challenges and opportunities and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.

Professional Growth & Development

Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you're interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.

Northwestern University is an Equal Opportunity Employer and does not discriminate on the basis of protected characteristics, including disability and veteran status. View Northwestern's non-discrimination statement. Job applicants who wish to request an accommodation in the application or hiring process should contact the Office of Civil Rights and Title IX Compliance. View additional information on the accommodations process.