Marketing and Communications Specialist

Greenberg Traurig, LLP; Miami (FL); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation

Excellent benefits package

Innovative work environment

Job summary

A global law firm in Miami is looking for a Marketing and Communications Specialist to enhance media relations and support marketing content initiatives. The ideal candidate should have a Bachelor's degree and 5–8 years of experience in PR, providing a strong writing portfolio and excellent communication skills. Responsibilities include media outreach, writing press releases, and collaborating with attorneys. The position requires a proactive and adaptable individual who thrives in a fast-paced environment.

Qualifications

• 5–8 years of professional experience managing PR for a law firm or professional services.
• Track record of successful media placements.
• Strong understanding of the news media.

Responsibilities

• Provide research and writing support for PR and marketing content initiatives.
• Engage with reporters and create media pitches.
• Support the media relations strategy focused on Florida offices.

Skills

Strong writing skills

Attention to detail

Excellent communication skills

Problem-solving capabilities

Organizational skills

Ability to work independently

Flexibility and adaptability

Tech-savvy

Education

Bachelor’s degree

Tools

Microsoft Office Suite

Cision or other PR databases

Job description

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.

Marketing and Communications Specialist – Miami Office

We are seeking a professional who thrives in a fast‑paced, deadline‑driven environment. The ideal candidate is a strong writer with keen attention to detail who ensures efficiency and accuracy in every task. With a dedicated work ethic and a can‑do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent written and oral communication skills are essential for collaborating effectively across teams and delivering exceptional client service. If you demonstrate initiative, adaptability, and strong problem‑solving capabilities, we invite you to join our team.

This role will be in‑office four days a week in our Miami office. The position reports to the Director of Media Relations and Communications.

Position Summary

The Marketing and Communications Specialist works as part of the Communications team to provide research and writing support for public relations and marketing content initiatives, including media outreach and interviews, awards nominations, and press releases. The position will help drive media and communications efforts for the firm’s offices in Florida, as part of the overall global marketing and business development team. Candidates should also be flexible to work overtime as needed.

Key Responsibilities

• Work hand in hand with the Marketing and Communications Manager, Director of Communications, and other team members to create a proactive communications program that supports the strategic objectives of the firm, offices, and practices.
• Support the media relations strategy of the firm, focused on the Florida offices and targeted practice areas.
• Engage with reporters and identify opportunities to place attorneys and stories in client‑facing media, including local, national, legal, business, and trade publications.
• Create and maintain media lists, vet media opportunities, write media pitches, and schedule interviews.
• Provide media relations support, including monitoring interviews, prepping attorneys with talking points, media coaching, and helping to promote or leverage content.
• Assist with media outreach and press releases for lateral hires throughout Florida and globally for various practices.
• Develop story/content priorities and outreach strategies designed to build thought leadership, including media placements, bylined articles, speaking engagements, multimedia presentations, and other targeted efforts.
• Write press releases, internal communications, and other collateral as needed.
• Plan, research, write, and execute awards submissions and nominations.
• Interview attorneys and ghost‑write content for various external publications and platforms.
• Provide strategic and creative support for internal and external communications programs, write and design collateral as needed for the firm’s internet, presentations, white papers, advertising, video scripts, etc.
• Coordinate with attorneys and marketing/business staff to develop office and practice‑specific marketing and communications plans.
• Provide social media support, including drafting targeted posts, assisting with attorney training, and helping attorneys promote or leverage content.
• Collaborate with marketing and other business professionals throughout the firm.
• Other responsibilities as needed.

Qualifications

Skills & Competencies

• A self‑starter and team player, able to accept direction yet work independently.
• Ability to synthesize complex information into a compelling narrative for media or firm use.
• Excellent prioritization, problem‑solving, and time‑management skills.
• Outstanding communication skills, both written and oral; strong writer who excels at turning complex information into easily understandable copy.
• Flexibility and adaptability in a fast‑paced work environment that works well under pressure.
• Strong client‑first work ethic.
• Tech‑savvy problem solver with the ability to learn new programs or systems with ease, including using AI.
• Highly organized.
• A positive attitude, strong attention to detail and excellent multi‑tasking and organizational skills.

Education & Prior Experience

• Bachelor’s degree required.
• Ideal candidate will have 5–8 years of professional experience managing PR for a law firm or professional services industry or as a business/legal journalist.
• Track record of successful media placements designed to build thought leadership.
• Writing portfolio that demonstrates experience translating complex topics into compelling copy.
• Strong understanding of the news media and existing media relationships.
• Well‑versed in identifying PR risk issues and providing office/practice leaders with guidance and coaching to help make decisions.
• Knowledge of AP style, as well as rules of English grammar and style.
• Adept at utilizing Cision or other PR databases.
• Experience leveraging social media channels to achieve maximum exposure.

Technology

• High level of proficiency with Windows‑based software and Microsoft Word, PowerPoint, Excel, and Outlook required.
• Knowledge and experience across all social media platforms, specifically Facebook, LinkedIn, Instagram, Twitter, and YouTube.
• Proficiency with using AI for writing and research tasks.

GT is an EEO employer with an inclusive workplace committed to merit‑based consideration and review without regard to an individual’s race, sex, or other protected characteristics and to the principles of non‑discrimination on any protected basis.