Marketing and Communications Specialist

UNAVAILABLE; McLean (VA); On-site; USD 90,000 - 150,000; Full time

Job summary

UNAVAILABLE seeks a Marketing and Communications Specialist to translate AI investments into clear workforce messaging within the Design Intelligence framework for a government client. You will craft strategic communications, multimedia outreach, and executive briefings to build trust and drive adoption.

You’ll collaborate with disruption and instructional designers, develop capability roadmaps, ensure accessibility, and measure reach and adoption across programs, delivering messaging aligned

Qualifications

• Bachelor's degree and 8+ years of total experience.
• 4+ years in marketing, communications, strategic communications, or organizational change management.
• Local to the Washington, DC metro area and willing to travel on-site to client as needed.
• Ability to obtain and maintain a U.S. government Security Clearance.

Responsibilities

• Translate user research, journey maps, and training content into audience-ready messaging and adoption campaigns.
• Plan, produce, and distribute tailored strategic communications, multimedia outreach materials, and executive briefings that build stakeholder trust and mitigate user resistance to new AI capabilities.
• Develop and maintain capability roadmap communications that explain new AI resources and mission application releases to operational and technical audiences.
• Support stakeholder mapping, journey mapping, and workforce persona development to identify audiences, adoption barriers, and messaging opportunities.
• Craft executive-ready briefing materials, talking points, and presentations for leadership audiences across government clients and mission domain stakeholders.
• Participate in co-creation workshops, sprint reviews, and other Agile ceremonies to gather input and refine messaging.
• Track and report on communications reach and adoption metrics that feed into leadership dashboards.
• Ensure all communications and multimedia materials meet Section 508 / WCAG 2.1 AA accessibility standards.
• Collaborate closely with program management, change management, and technical delivery teams to keep messaging aligned with release milestones.

Skills

Security clearance

Excellent writing

Stakeholder mapping

Agile delivery

PowerPoint

Mural

Education

Bachelor's degree

Tools

PowerPoint

Mural

Job description

Overview

Design. Disrupt. Repeat.

As a Marketing and Communications Specialist, you will work within our Design Intelligence® framework, partnering with a disruption designer and instructional designer to build trust and drive adoption of new AI and data capabilities for our government client. You will be responsible for developing and delivering strategic communications, multimedia outreach materials, and executive briefings that translate complex AI and data investments into content the workforce understands, trusts, and adopts.

Responsibilities

Responsibilities include:

• Partner with the disruption designer and instructional designer to translate user research, journey maps, and training content into audience-ready messaging and adoption campaigns
• Plan, produce, and distribute tailored strategic communications, multimedia outreach materials, and executive briefings that build stakeholder trust and mitigate user resistance to new AI capabilities
• Develop and maintain capability roadmap communications that explain new AI resources and mission application releases to operational and technical audiences
• Support stakeholder mapping, journey mapping, and workforce persona development to identify audiences, adoption barriers, and messaging opportunities
• Craft executive-ready briefing materials, talking points, and presentations for leadership audiences across government clients and mission domain stakeholders
• Participate in co-creation workshops, sprint reviews, and other Agile feedback ceremonies to gather input and refine messaging each Program Increment
• Track and report on communications reach and adoption metrics that feed into leadership dashboards
• Ensure all communications and multimedia materials meet Section 508 / WCAG 2.1 AA accessibility standards and maintain a consistent voice across products and services
• Collaborate closely with program management, change management, and technical delivery teams to keep messaging aligned with release milestones

Qualifications

• Ability to obtain and maintain a U.S. government Security Clearance
• Bachelor's degree and 8+ years of total experience
• 4+ years of experience in marketing, communications, strategic communications, or organizational change management
• Local to the Washington, DC metro area and willing to travel on-site to client as needed
• Demonstrated experience developing strategic communications, executive briefings, and multimedia outreach materials for technical or enterprise transformation initiatives
• Excellent writing, editing, communication, and presentation skills, with the ability to translate technical AI and data concepts into clear, audience-appropriate messaging and effectively communicate and collaborate with diverse stakeholders
• Experience with stakeholder mapping, journey mapping, and/or persona development methods
• Experience working within an Agile delivery framework, including sprint reviews, Program Increment planning, and backlog ceremonies
• Knowledge of and experience with Section 508 / accessibility requirements for communications and multimedia materials
• Proficiency in tools like PowerPoint and Mural (or similar collaborative whiteboarding tools)
• Experience collaborating within a multi-disciplinary delivery team including designers, instructional designers, engineers, data scientists, and change managers
• Experience working in a project-based, client-facing environment

Bonus Points

• Previous work experience in or with the federal government, ideally DoD/DHS
• Experience supporting AI, data, or emerging technology adoption campaigns
• Experience producing content for developer- or technical-audience platforms
• Previous experience working in a consulting environment