Marketing and Communications Manager

Archspm; Northern (KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Benilde-St. Margaret's is seeking a Marketing and Communications Manager to plan, execute, and manage integrated marketing initiatives that strengthen brand awareness and support enrollment, engage families, alumni, donors, and community stakeholders.

This role requires collaboration across channels including email, website, social media, digital advertising, print, and public relations. You will lead multi-channel campaigns, manage BSMSchool.org content, write and edit communications,

Responsibilities

• Assist in development and execution of integrated marketing campaigns across enrollment, advancement, summer programs, and academic initiatives.
• Collaborate on audience-focused messaging, campaign strategies, and marketing plans across channels.
• Coordinate multi-channel campaigns across email, website, social media, digital advertising, print and PR.
• Manage campaign schedules, assets, and stakeholder approvals to ensure timely delivery.
• Track campaign performance and provide recommendations for improvement.
• Manage and maintain BSMSchool.org content, updates, and content optimization, aligning with brand standards.

Job description

Position overview:

The Marketing and Communications Manager supports Benilde-St. Margaret's strategic marketing, communications, and enrollment objectives through the planning, execution, and management of integrated marketing initiatives. Working as part of a two-person team, this individual helps develop and implement marketing campaigns that strengthen brand awareness, support student enrollment, engage current families, alumni, donors, and community stakeholders, and advance the mission of the school. This role combines marketing strategy, campaign execution, project management, and communications coordination across multiple channels including email, website, social media, digital advertising, print, and public relations. The ideal candidate is a well-rounded marketer who understands audience development, messaging, brand stewardship, and multi-channel campaign execution, while also possessing the organizational skills necessary to manage multiple projects simultaneously.

Responsibilities to BSM as a Catholic School:

It is not an essential prerequisite that all employees of Benilde-St. Margaret’s be Catholic. However, all employees are expected to respect the teachings of the Church and support - in word and in action - the mission and philosophy of the school.

Primary Duties:

Marketing Strategy & Campaign Execution

• Assist in the development and execution of integrated marketing campaigns supporting enrollment, advancement, summer programs, academic initiatives, and other strategic school priorities.
• Collaborate with the Director of Marketing & Communications to develop audience-focused messaging, campaign strategies, and marketing plans.
• Execute multi-channel campaigns across email, website, social media, digital advertising, print, and other communication channels.
• Coordinate campaign schedules, deliverables, assets, and stakeholder approvals to ensure projects are completed on time and aligned with strategic goals.
• Track campaign performance and provide recommendations for continuous improvement.

Website & Digital Marketing

• Manage and maintain BSMSchool.org, ensuring content remains accurate, current, engaging, and aligned with brand standards.
• Coordinate website updates, landing page creation, and content optimization efforts.
• Support SEO, website analytics, and digital marketing initiatives.
• Manage email marketing campaigns, including audience segmentation, deployment, reporting, and optimization.

Communications & Content Development

• Write, edit, and proofread marketing and communications materials including website content, newsletters, emails, promotional collateral, news stories, press releases, and other communications.
• Manage creation and distribution of recurring communications, including the weekly parent newsletter.
• Support storytelling efforts by identifying and developing compelling student, faculty, alumni, and school stories.
• Serve as contributor of BSM's alumni magazine, Crown & Shield, including content planning, collection, editing, production, and distribution.

Social Media & Brand Management

• Lead social media planning and execution across platforms to support school priorities and increase audience engagement.
• Monitor social media performance and analytics and recommend adjustments based on results.
• Help ensure consistent application of BSM's brand standards across marketing and communications materials.

Project & Vendor Management

• Manage multiple concurrent marketing projects and priorities while maintaining clear timelines and communication.
• Coordinate with internal stakeholders, external vendors, agencies, freelancers, and production partners to execute marketing initiatives.
• Assist in maintaining annual marketing calendars, campaign schedules, and communications plans.
• Support the prioritization and management of incoming marketing requests from departments throughout the school.

Additional Responsibilities:

• Support marketing and communications efforts for Advancement initiatives, including fundraising campaigns, alumni engagement, donor communications, and special events.
• Assist with internal communications that keep faculty and staff informed of school initiatives and marketing efforts.
• Support photography, video, and visual content creation efforts as needed.
• Other duties as assigned.