Marketing and Communications Coordinator

Peninsula Agency on Aging, Inc; Newport News (VA); On-site; USD 50,000 - 70,000; Full time

Job summary

A community-focused non-profit is seeking a Marketing & Communications Coordinator to enhance visibility and community engagement through targeted communications. This role involves managing marketing strategies, executing digital content, and producing compelling narratives that showcase the organization's impact. Ideal candidates will have a relevant degree and strong communication skills, with experience in a non-profit environment being a plus. The role requires collaboration with various stakeholders to effectively promote services and initiatives.

Qualifications

• Strong communication skills are essential, both written and verbal.
• Experience in a nonprofit organization or mission-driven environment is preferred.
• Ability to manage digital platforms and analyze engagement metrics.

Responsibilities

• Manage day-to-day communications across digital platforms.
• Implement marketing and communications strategy in alignment with goals.
• Produce storytelling content to support fundraising and community engagement.

Skills

Strong written and verbal communication skills

Experience managing digital platforms

Ability to manage multiple priorities

Experience in marketing, communications, or public relations

Using data and analytics to assess communications efforts

Education

Bachelor's degree in marketing, communications, journalism, or related field

Job description

Reports to: VP of Community and Corporate Engagement

FLSA status: Exempt

POSITION SUMMARY

The Marketing & Communications Coordinator is responsible for advancing Peninsula Agency on Aging’s (PAA) visibility, credibility, and community engagement through clear, consistent, and mission‑centered communications. This position leads day‑to‑day marketing and communications execution, ensuring that PAA’s brand, messaging, and storytelling effectively support philanthropy, partnerships, programs, and organizational reputation. Working in close collaboration with the Vice President of Community & Corporate Engagement and the Director of Philanthropy, the Marketing & Communications Coordinator plays a key role in translating PAA’s impact into compelling communications that build trust, strengthen relationships, and support mission advancement.

GENERAL PURPOSE

The Marketing & Communications Coordinator manages and implements PAA’s marketing, communications, and brand strategies across digital, print, and community‑facing platforms. This role ensures consistent, age‑positive messaging that aligns with organizational priorities, supports fundraising and partnership efforts, and enhances public understanding of PAA’s mission and impact.

POSITION RESPONSIBILITIES

• Implement PAA’s marketing and communications strategy in alignment with organizational goals and Mission Advancement priorities.
• Manage day‑to‑day communications across digital platforms, including website content, email campaigns, social media, and media outreach.
• Develop and maintain consistent organizational messaging, brand standards, and visual identity.
• Produce storytelling content, impact materials, and marketing collateral to support philanthropy, partnerships, programs, and community engagement.
• Collaborate with the Director of Philanthropy to support donor communications, campaigns, stewardship materials, and fundraising initiatives.
• Support the Vice President of Community & Corporate Engagement with communications related to partnerships, public visibility, and external engagement.
• Coordinate with program staff to elevate community impact, services, and outcomes through effective communications.
• Track, analyze, and report on marketing and engagement metrics to inform strategy and improve effectiveness.
• Maintain an editorial calendar to ensure timely, coordinated, and consistent communications.
• Coordinate, support, and attend public‑facing events such as community fairs, outreach events, presentations, and partner activities to increase awareness of PAA’s services and mission.
• Support media relations, presentations, and other public‑facing materials as needed.

ESSENTIAL SKILLS AND EXPERIENCE

• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent professional experience.
• Demonstrated experience in marketing, communications, or public relations, preferably in a nonprofit or mission‑driven environment.
• Strong written and verbal communication skills, with the ability to translate complex information into clear, engaging messages.
• Experience managing digital platforms, including websites, email marketing, and social media.
• Ability to manage multiple priorities, meet deadlines, and work collaboratively across departments.
• Experience using data, analytics, or engagement metrics to assess and improve communications efforts.