Marketing and Communications Coordinator

Longwood University; Knoxville (TN); On-site; USD 55,000 - 70,000; Full time

Job summary

The Episcopal School of Knoxville is seeking a Marketing and Communications Coordinator to drive the school’s recruitment, retention, and community engagement through compelling digital and print campaigns that reflect the institution’s mission and academic achievements.

In this role you will oversee multi‑channel communications, lead visual identity and brand management, manage the website, and produce major publications including the biannual magazine and annual report, while collaborating

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, English, Graphic Design, or related field.
• 2-4 years in marketing, content creation, or communications (independent school or non-profit experience preferred).
• Proficiency with CMS (Finalsite), SIS (Veracross), Adobe Creative Cloud (InDesign/Photoshop), and Canva.

Responsibilities

• Capture campus life and achievements to craft narratives for social media, the school magazine, yearbook, website, and newsletters.
• Maintain and update the school website, execute email marketing campaigns, and assist with SEO and targeted social media ads for open houses and enrollment drives.
• Draft weekly parent newsletters, emergency alerts, and administrative announcements.
• Produce digital and print assets while maintaining brand consistency across departments.
• Collaborate with Admissions to design materials for tours, open houses, orientation, and fundraising events.
• Track engagement metrics across channels to optimize future campaigns.

Skills

Content Creation

Storytelling

Social Media Management

Graphic Design

Content Management Systems

SEO

Email Marketing

Education

Bachelor's degree in Marketing, Communications, Public Relations, English, Graphic Design, or related field

Tools

Finalsite

Veracross

Adobe Creative Cloud (InDesign/Photoshop)

Canva

Job description

Marketing and Communications Coordinator

Organization: The Episcopal School of Knoxville Job Title: Marketing and Communications Coordinator

Reports To: Director of Advancement

Position Summary: The Marketing and Communications Coordinator at The Episcopal School of Knoxville serves as a primary driver of the school’s prospective student recruitment, family retention, and broader community engagement efforts. Reporting directly to the Director of Advancement, this role is responsible for conceiving, producing, and managing comprehensive digital and print marketing initiatives that showcase the institution’s mission and academic achievements.

Key functions include overseeing multi-channel digital communications, leading visual identity and brand management, directing website operations, and producing major institutional publications, including the biannual printed magazine and annual report. Functioning at the intersection of creative storytelling, design, and admissions strategy, the Coordinator collaborates closely with campus leadership to execute targeted recruitment campaigns, manage internal communications, and analyze campaign performance metrics.

This position requires a versatile, detail-oriented communications professional with 2–4 years of experience who possesses strong capabilities in content creation, graphic design, content management systems, and media production within an educational or non-profit setting.

Key Responsibilities Content Creation & Storytelling: Capture daily campus life, academic achievements, athletics, and arts to craft compelling narratives for social media, the school magazine, yearbook, website, curriculum guide, development materials, invitations, blogs, news features, and newsletters. Digital Marketing & Website Management: Maintain and update the school website, execute email marketing campaigns, and assist with SEO and targeted social media ads for open houses and enrollment drives. Parent & Internal Communications: Draft and distribute weekly parent newsletters, emergency alerts, and administrative announcements to keep current families informed and connected. Print & Brand Collateral: Produce digital and print assets (brochures, event programs, annual reports, signage) while serving as the brand manager to maintain visual and voice consistency across all departments. Event Support & Admission Collaboration: Partner with the Admission team to design promotional materials for prospective family tours, open houses, orientation, and fundraising galas. Analytics & Reporting: Track engagement metrics across social channels, email open rates, and web traffic to optimize future campaigns and outreach strategies.

Required Qualifications & Skills Category Requirements Education Bachelor's degree in Marketing, Communications, Public Relations, English, Graphic Design, or related field Experience 2-4 years in marketing, content creation, or communications (independent school or non-profit experience preferred) Technical Tools Proficiency with Content Management Systems (Finalsite), Student Information Systems (Veracross), Adobe Creative Cloud (InDesign/Photoshop), and Canva Media Skills Solid photography, basic video editing, and social media platform management (Instagram, Facebook, LinkedIn), website design Soft Skills Superior written and verbal communication, sharp proofreading, tight deadline management, and high discretion with student privacy

Working Conditions: Occasional evening and weekend hours required to cover school events, athletic games, arts performances, and admission open houses.