Marketing and Business Development Coordinator

Fresh Healthy Cafe Alexandria; Alexandria (VA); On-site; USD 28,000 - 41,000; Part time

Job summary

Fresh Healthy Café in Alexandria, VA is seeking a Marketing and Business Development Coordinator to lead local marketing initiatives and build valuable community partnerships.

This part-time role delivers across marketing strategy, content creation, campaigns and events, digital marketing, market research, analytics and brand management, with collaboration across operations and sales.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• 2+ years of marketing and/or business development experience, preferably in the food & beverage industry.
• Strong knowledge of digital marketing tools, including social media, email marketing, and analytics; graphic design skills are a plus.
• Excellent communication skills—written, verbal, and visual—with the ability to engage diverse audiences.
• Creative thinker with a passion for building innovative campaigns that drive results.
• Data-driven mindset with the ability to analyze and apply insights effectively.
• Organized, detail-oriented, and skilled at managing multiple projects simultaneously.
• Flexible schedule with the ability to support evening and weekend events as needed.

Responsibilities

• Develop and execute marketing and PR campaigns to drive awareness and traffic.
• Build relationships with local media across print, digital, broadcast, and radio.
• Cultivate partnerships with schools, organizations, influencers, and local businesses.
• Design engaging content for social media, email campaigns, and website.
• Plan, manage, and execute promotions, events, and community activations.
• Oversee social media accounts, online advertising, and email campaigns.
• Monitor local trends, competitor activity, and customer insights.
• Track performance metrics and present actionable insights.
• Ensure consistency across marketing materials and brand identity.

Skills

Digital marketing

Social media

Email marketing

Analytics

Graphic design

Communication

Creativity

Project management

Adaptability

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Social media platforms

Email marketing tools

Analytics tools

Job description

Marketing and Business Development Coordinator - Part Time
Fresh Healthy Cafe Alexandria | Alexandria, VA

Join Fresh Healthy Café, where our mission is to bring better-for-you food to Alexandria, VA! We are seeking a dynamic Marketing and Business Development Coordinator to lead our local marketing initiatives and build valuable partnerships. If you have a passion for marketing, enjoy connecting with your community, and thrive in a fast-paced environment, this role offers you the opportunity to make a significant impact on our brand.

Key Responsibilities

• Marketing Strategy: Develop and execute innovative marketing and PR campaigns that drive awareness, engage customers, and boost traffic. Build relationships with local media across print, digital, broadcast, and radio.
• Business Development: Cultivate partnerships with schools, organizations, influencers, and local businesses to enhance our community presence and create new revenue streams.
• Content Creation: Design engaging content including photos, videos, and graphics for social media, email campaigns, and our website.
• Campaigns & Events: Plan, manage, and execute promotions, events, and community activations from start to finish, ensuring smooth operations and impactful outcomes.
• Digital Marketing: Oversee social media accounts, online advertising, and email marketing campaigns to expand reach and foster customer loyalty.
• Market Research: Monitor local trends, competitor activity, and customer insights to inform strategy and identify new opportunities.
• Analytics & Reporting: Track performance metrics, analyze results, and present insights to guide future marketing and business development efforts.
• Brand Management: Ensure consistency across all marketing materials and touchpoints to maintain a clear and strong identity for Fresh Healthy Café.
• Collaboration: Work closely with operations, sales, and external partners to align marketing and business development initiatives with overall growth goals.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 2+ years of marketing and/or business development experience, preferably in the food & beverage industry.
• Strong knowledge of digital marketing tools, including social media, email marketing, and analytics; graphic design skills are a plus.
• Excellent communication skills—written, verbal, and visual—with the ability to engage diverse audiences.
• Creative thinker with a passion for building innovative campaigns that drive results.
• Data-driven mindset with the ability to analyze and apply insights effectively.
• Organized, detail-oriented, and skilled at managing multiple projects simultaneously.
• Flexible schedule with the ability to support evening and weekend events as needed.

Why You'll Love Working Here

• Be part of a mission-driven company focused on healthy living.
• Collaborative and supportive team environment.
• Opportunities for professional growth and development.
• Engage with the local community through innovative marketing initiatives.