Marketing Analytics Manager - US

Certinia; United States; Remote; USD 91,000 - 128,000; Full time

Job summary

Certinia is seeking a Marketing Analytics Manager to partner with Marketing Operations, drive data-driven insights, and elevate reporting across multiple marketing functions. You will improve data integrity, automation, and forecasting while collaborating with GTM Analytics and Insights teams.

You will lead data collection, analysis, and synthesis to identify high-impact opportunities, shape campaigns, and present actionable recommendations to senior marketing stakeholders.

Qualifications

• BS degree in STEM discipline or related field; Master's Degree is a plus.
• 5+ years of hands-on experience in B2B marketing analytics, digital marketing analytics, and business intelligence.
• Self-directed and flexible with the ability to work without a playbook and adapt to priorities.
• Experience managing projects requiring requirements gathering and cross-functional collaboration.
• Understanding of B2B funnel, KPI benchmarking, budget and pipeline planning.
• Strong data visualization, interpretation of large datasets, and data-driven decision making.
• Initiative and tenacity to start and complete projects.
• Self-starter with comfort in ambiguous environments and curiosity.
• Strong communication and presentation skills.
• Ability to thrive in a fast-paced, agile setting.

Responsibilities

• Ensure a data-led approach to strategy and optimization to drive growth.
• Help set goals and shape lead scoring so teams know what good looks like.
• Monitor pipeline creation and health and partner with leaders to push campaigns.
• Develop metrics to improve lead generation and sales pipeline performance.
• Create self-serve dashboards using CRM Analytics to highlight key insights.
• Extract and manipulate large data sets using SQL for actionable insights.
• Present findings to stakeholders and translate technical data into business insights.
• Analyze customer behaviors focusing on churn, acquisition and retention.
• Collaborate to streamline reporting and automation in Marketing Cloud Account Engagement.
• Coordinate work across Account Engagement, Salesforce, Optimizely and related tools.
• Support budgeting, forecasting, and KPI tracking for marketing programs.

Skills

Data analysis

Data storytelling

Communication

Problem solving

Presenter

Education

BS in STEM disciplines

Master's degree (plus)

Tools

Salesforce

Tableau

Marketing Cloud Account Engagement

Looker

Optimizely

6Sense

ZoomInfo

Ringlead

Job description

Certinia is the leading System of Action for services businesses, powering organizations with the unified source of truth, services expertise and reasoning, and agentic action to bring the right knowledge and judgment to every decision across the entire services lifecycle. Purpose-built for professional services, customer success, and financial management, the world's leading services organizations rely on Certinia to maximize margins, deliver faster time-to-outcome, and grow customer value with certainty. Certinia is backed by Haveli Investments, TA Associates, General Atlantic, and Salesforce Ventures. For more information, visit www.certinia.com .

THE ROLE

The Marketing Analytics Manager will sit within the Marketing Operations team and serve as a strong partner to the marketing organization, helping to drive business goals with data-driven insights. You will work closely with the GTM Analytics and Insights Manager to drive foundational reporting and metrics across marketing and operations. You will also innovate our reporting capabilities, streamline how we deliver insights, and safeguard data integrity across our marketing functions.

This position will be responsible for consulting with internal subject matter experts to gather information, define the problem and use-case, accessing and collecting data, performing data analyses, and synthesizing insights to identify high-impact opportunities and determine the optimal approach to capture them.

You will partner directly with our Marketing Operations Managers to strengthen reporting, data integrity, and automation within Marketing Cloud Account Engagement. As a key member of the Marketing Operations team, you will also serve as a backup as needed to keep programs and reporting running smoothly.

You will present reports summarizing key findings and observations and propose corresponding strategic actions to key marketing stakeholders. Projects will span the marketing organization’s departments, including digital, events, field, campaigns, content, product, and brand marketing. The position will assist with marketing budgeting, forecasting, goal setting, and KPI tracking.

WHAT YOU WILL DO IN THIS ROLE

• Ensure there is a data-led approach to strategy and optimization, supporting the Channel Leads to drive growth.
• Help set goals and shape lead scoring so teams know what "good" looks like and where to focus.
• Monitor pipeline creation and health, and partner with marketing leaders to shape the actions and campaigns that move pipeline toward goal.
• Develop and refine success metrics to support improvement in lead generation and sales pipeline optimization, as well as report on performance of individual Sales team members
• Utilize data visualization techniques within CRM Analytics to create self service interactive dashboards which highlight key visual analysis.
• Extract and manipulate large data sets using SQL, providing actionable insights to drive data driven decisions.
• Communicate and present your findings to key stakeholders across the business with the ability to influence and translate the technical information into commercial insights.
• Analyze customer behaviors with a specific emphasis on customer churn, acquisition and retention enabling the marketing team to effectively communicate with their target audience.
• Partner with Marketing Operations Managers to streamline reporting and automation in Marketing Cloud Account Engagement, ensuring data integrity across systems.
• Work side by side with Marketing Operations Managers to improve data quality, reporting, and automation in Account Engagement, and step in as backup when needed.
• Help keep the Marketing Operations cadence humming by coordinating the work that feeds reporting and program execution across Account Engagement, Salesforce, Optimizely, and related tools.
• Collaborate with the CMO and their team on analytics tools and reports necessary for their campaigns, initiatives and lead generation efforts. Provide recommendations on best marketing dollar investments through collaboration on tools and metrics.

WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE :

• BS degree in STEM discipline or related field; Master's Degree is a plus.
• 5+ years of hands-on experience in B2B marketing analytics, digital marketing analytics, and business intelligence.
• Self-directed and flexible, with the ability to make progress without a clear playbook, adjust as priorities shift, and bring structure to ambiguous problems.
• Experience in the successful management of projects that require deep understanding of a situation, problem definition, requirements gathering and cross-functional collaboration.
• Understanding of B2B funnel, B2B marketing KPI benchmarking, budget, and pipeline planning.
• Demonstrated experience in visualizing, articulating, and solving complex problems and concepts, interpreting large quantities of detailed data, and making decisions and recommendations based on available information.
• Demonstrated initiative and tenacity to begin a project and complete it.
• Demonstrated self-starter. Demonstrated ability to succeed in ambiguous situations with an intellectual curiosity.
• Strong communicator and presentation skills.
• Ability to thrive in a fast-paced and agile environment.
• Proficiency in Excel, SQL, Salesforce, Tableau, marketing multi-touch attribution tools. Experience with CRM Analytics is a plus.
• Experience with Statistical Data Modeling, including A/B testing, hypothesis testing, and multilinear/logistic regression (Machine Learning a plus)

WHAT ELSE WOULD BE GREAT

• Experience with Salesforce and Marketing Cloud Account Engagement/Pardot strongly preferred
• Specific experience with Google Analytics, Tag Manager, Looker and Optimizely
• Specific experience with 6Sense, ZoomInfo, and Ringlead
• Proficiency in Google Suite (Gmail, Google calendar, docs, sheets, slides) preferred

Base Salary Range: $90.950 - $127,912

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.