Marketing Analytics Manager

RA; Tallahassee (FL); On-site; USD 85,000 - 110,000; Full time

Job summary

A dynamic analytics firm in Florida is seeking a Marketing Analytics Manager to assess the impact of marketing strategies and lead a team. The ideal candidate will have over 5 years of experience in marketing data analysis, proficiency in SAS, and strong leadership skills. Responsibilities include client interaction, providing analytical recommendations, and project-based analytics related to Marketing Mix Modeling. This role requires significant travel, approximately 80% to 100%.

Qualifications

• 5+ years of experience in analysis of Marketing data.
• Experience with statistical modeling tools like SAS.
• Strong management and leadership abilities.

Responsibilities

• Assess impact of offline and digital marketing.
• Interact with clients to provide analyses and recommendations.
• Lead a team and ensure team's growth.

Skills

Marketing data analysis

SAS proficiency

Leadership skills

Travel readiness

Applied Statistics/Econometrics

Database Marketing Management

Customer-level data analysis

Job description

Job Description

Job Title: Marketing Analytics Manager

Job Level: Mid - Senior Level

Job Description:

This is what you will do:

You will be using quantitative methods to assess the impact of offline and digital marketing.

You will be interacting with the client.

You will be providing analyses, recommendations, presentations and advice to clients.

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.

You will be leading a team and you will be responsible for team's growth.

We are looking for someone:

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.

Additional Information

All your information will be kept confidential according to EEO guidelines.