Marketing Analytics Manager

Waystar, Inc; Lehi (UT); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive total rewards (base salary + bonus)

Customizable benefits package with medical plans

Generous paid time off

Flexible time off for exempt team members

Paid parental leave

Education assistance opportunities

Free mental health programs

401(K) program with company match

Pet insurance

Job summary

Waystar, Inc in Lehi, Utah is seeking a Marketing Measurement and Analytics professional to enhance marketing performance measurement methods across the organization. Key responsibilities include building Power BI dashboards, translating stakeholder needs into scalable data models, and ensuring consistent marketing reporting frameworks.

The ideal candidate will bring 5-8 years of experience in B2B marketing analytics and advanced skills in Power BI and multi-touch attribution.

A competitive benefits package is offered, including flexible time off, education assistance, and pet insurance.

Qualifications

• 5–8 years of experience in marketing analytics, operations, or reporting roles in a B2B environment.
• Advanced expertise in Power BI, including data modeling, DAX, and dashboard development.
• Strong hands-on experience with multi-touch attribution.

Responsibilities

• Build and improve Marketing’s Power BI dashboards for goal tracking.
• Translate stakeholder requirements into scalable data models.
• Execute standardized KPI frameworks for marketing reporting.

Skills

Power BI

Marketing analytics

Multi-touch attribution

Data modeling

Salesforce

Analytical skills

Communication skills

Tools

Marketo

Salesforce

Clay

Qualified

Invoca

Walnut

Job description

About This Position

Waystar seeks a marketing measurement and analytics professional to build, execute, and scale how marketing performance is measured and reported across the organization.

What you’ll do

Key responsibilities include:

• Build, maintain, and continuously improve Marketing’s Power BI dashboards, including goal tracking, executive scorecards, and pipeline and attribution reporting
• Translate stakeholder requirements into scalable data models, metric definitions, and reporting outputs that are clear, accurate, and easy to use
• Execute and maintain standardized KPI frameworks, ensuring consistent definitions and calculations across all marketing reporting
• Implement and support multi-touch attribution and pipeline reporting, ensuring data is accurately reflected across systems
• Validate and reconcile data across platforms (e.g., Salesforce, Marketo, attribution tools, Power BI), identifying and resolving discrepancies
• Monitor data flows across systems and troubleshoot inconsistencies in partnership with technical teams
• Document data sources, metric logic, and reporting assumptions to support transparency and scalability
• Partner cross-functionally to gather requirements, improve data quality, and enhance tracking and measurement capabilities
• Support improvements to data structure, campaign tracking, and system integrations to increase reporting reliability
• Prepare executive-ready dashboards and reporting outputs to support monthly, quarterly, and annual performance reviews

What you’ll need

Qualifications:

• 5–8 years of experience in marketing analytics, marketing operations, or reporting-focused roles in a B2B environment
• Advanced expertise in Power BI, including data modeling, DAX, and dashboard development
• Strong hands‑on experience with multi-touch attribution and pipeline reporting
• Familiarity with attribution platforms (specifically Marketo Measure)
• Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows
• Strong analytical and problem‑solving skills with high attention to detail
• Ability to manage multiple projects and deliver high-quality outputs in a fast‑paced environment
• Effective communication skills for working with cross‑functional stakeholders
• Experience collaborating cross‑functionally and facilitating working sessions with stakeholders

Bonus points

• Experience with other tech platforms: Clay, Qualified, Invoca, Walnut (not required)
• Experience in healthcare or healthcare technology environments
• Familiarity with our industry, including market trends, buying teams, and key players
• Marketing automation strategy required, Marketo experience preferred
• Advanced Salesforce experience

Skills overview

• Experience supporting enterprise-level marketing organizations
• B2B closed‑loop reporting
• Understanding of Marketing Automation strategy (Marketo)
• Power BI (data modeling, DAX, dashboard execution)
• Marketing performance reporting and KPI implementation
• Multi-touch attribution implementation and validation
• Pipeline and opportunity-based reporting
• Data validation and documentation

Perks

• Competitive total rewards (base salary + bonus, if applicable)
• Customizable benefits package with 3 medical plans and Health Savings Account company match
• Generous paid time off for non‑exempt team members (starting at 3 weeks + 13 paid holidays, including 2 personal floating holidays)
• Flexible time off for exempt team members + 13 paid holidays
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs, including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups

Waystar is an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.