Marketing Analytics Lead - Logitech G

logitech

United States

Hybrid

USD 170,000 - 250,000

Full time

3 days ago

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Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

401(k) Plans

Flexible Spending Accounts

Employee Share Purchase Plan (ESPP)

Life Insurance

Disability Coverage

Adoption and Surroga

Job summary

Logitech G is seeking a highly experienced Marketing Analytics Lead to drive data-driven decision making within our global marketing organization. You will design and refine reporting methodologies, measure performance across campaigns, and provide insights that shape strategic investments and growth opportunities for the Logitech brand.

Reporting to the CMO, you will lead omni-channel analyses, develop attribution models, and partner with Brand, Media, Sales, and IT to ensure data quality and

Qualifications

Bachelor's or Master's degree in Marketing Analytics, Data Science, Statistics, or Business.
5+ years in business intelligence or marketing analytics, global B2C environment preferred.
Proficient with analytics platforms Tableau/Power BI, Google Analytics, Salesforce, SQL.
Proven track record building automated reporting solutions delivering data-driven insights.
Strong communication skills and ability to influence senior leadership stakeholders.

Responsibilities

Lead marketing performance dashboards and standardized reporting across campaigns, regions, and teams.
Ensure data quality through governance and process controls.
Conduct omni-channel analyses across digital, social, influencer, e-commerce, and experiential marketing.
Present executive-level recommendations influencing channel mix, budget, and strategy.
Develop and implement advanced attribution models with Brand and Media teams.

Skills

Data governance

Analytical rigor

Cross-functional

Executive communication

Predictive analytics

Education

Bachelor's or Master's in a quantitative field

Tools

Tableau/Power BI

Google Analytics

Salesforce

SQL

Job description

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Team and Role

Logitech G is seeking a highly experienced Marketing Analytics Lead to drive data-driven decision making within our global marketing team. Reporting directly to the Chief Marketing Officer (CMO), this pivotal role is responsible for the design, implementation, and refinement of advanced reporting methodologies. The core mission is to accurately measure and optimize the performance of all global marketing initiatives. The insights you generate will be instrumental in guiding strategic investments, enforcing accountability, and identifying high-impact growth opportunities for the Logitech business and brand.

Your Contribution

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you'll need for success at Logitech. In this role you will also lead and contribute around:

Key Competencies

Exceptional analytical rigor and a strong dedication to data accuracy and consistency.
A change agent mindset focused on fostering a culture of continuous learning and improvement.
Creative problem-solver skilled at simplifying complexity into actionable strategic intelligence.

Core Responsibilities

Lead Performance Measurement: Develop, deploy, and maintain robust marketing performance dashboards and consistent reporting frameworks, ensuring standardization across campaigns, regions, and functional teams.
Data Integrity & Governance: Champion a high standard of data quality through rigorous controls and process governance.
Deep-Dive Analysis & Insights: Conduct comprehensive, omni-channel performance analyses across digital, social, influencer, e-commerce, and experiential marketing efforts. Be the source of truth for Quarterly Marketing Reviews and Monthly Brand Leadership reviews.
Strategic Recommendations: Distill complex findings into clear, actionable intelligence and present executive-level recommendations that directly influence channel mix, budget allocation, and overarching marketing strategy.
Attribution & ROI Optimization: Collaborate with Brand and Media teams to implement advanced attribution models to precisely quantify marketing effectiveness and optimize spend for maximum Return on Investment (ROI).

Cross-Functional Collaboration

Harmonize data sources, Key Performance Indicators (KPIs), and toolsets by partnering closely with Marketing, Sales, Operations, Finance, Business Planning, Data Science, and IT.
Work with the Brand Media team to develop and operationalize a multi-touch attribution model that effectively demonstrates how integrated campaigns drive incremental conversions.
Translate complex analytical results into engaging and comprehensible presentations tailored for senior leadership and diverse cross-functional/border stakeholders.

Continuous Innovation & Development

Maintain expertise in the latest analytics technology and industry best practices.
Pilot and scale cutting-edge methodologies, including predictive analytics, AI/ML applications, and real-time performance tracking solutions.

Ideal Qualifications

Education: Bachelor's or Master's degree in a quantitative field such as Marketing Analytics, Data Science, Statistics, or Business.
Experience: 5+ years of progressive experience in business intelligence or marketing analytics, ideally within a global B2C environment.
Technical Mastery: Expert proficiency with analytics platforms (e.g., Tableau/Power BI, Google Analytics, Salesforce, SQL).
Proven Impact: Demonstrated track record of building automated reporting solutions and delivering data-driven marketing insights that resulted in measurable business outcomes.
Soft Skills: Exceptional communication skills and proven ability to influence diverse teams and senior leadership stakeholders.

Location

At Logitech, we empower global collaboration by providing a flexible hybrid work model. Depending on the role and team needs, this may include working remotely, on-site, or a blend of both. If relocation is required for this position, we will communicate the expected timeline and support offered.

This is a hybrid role and we are open to candidates the San Jose Metro area. The successful candidate is expected to be in the office a minimum of two days a week.

Travel

This role requires approximately 5-10% travel for internal meetings & team events, industry conferences (as required/needed), and on-site events.

Compensation

This position offers an annual salary of typically between $ 170K and $ 250K depending on location and experience.

Benefits