Marketing Analytics Lead

Faire; San Francisco (CA); On-site; Full time

Job description

Responsibilities

• Marketing Analytics spans the full early retailer journey at Faire — from paid marketing and channel strategy at the top of the funnel, through in-product activation, to long-term retention
• We find and prioritize the biggest opportunities to grow and retain retailers on the platform, partnering closely with Marketing, Product, Data Science, Finance and Engineering
• We have two lead roles open on the team: one focused on top-of-funnel acquisition and paid marketing, and one focused on in-product early lifecycle experience and retention levers
• Both roles call for the same underlying persona: someone who pairs analytical rigor with strategic intuition and wants to use that superpower to drive business impact in a fast-paced environment
• Break down complex and ambiguous strategic problems to uncover actionable insights
• Lead large cross‑functional strategic growth initiatives that move company metrics in partnership with Marketing, Product, GTM, and Finance
• Identify opportunities, develop hypotheses, execute in‑depth analyses and make recommendations to Faire’s leadership team based on your findings
• Own the most important metrics for our Growth organization by having deep intuition on how they are trending and surfacing the most salient strategic insights to drive them
• Provide thought partnership to Marketing, Product and Finance leadership to ensure the organization is using data thoughtfully and correctly
• Develop effective and scalable operational processes and fill operational gaps
• Support bi‑annual and long‑term forecasting for the business units you own
• Level up the Strategy & Analytics team through new and improved processes, training, coaching and more

Benefits

• Comprehensive healthcare: Including Health, Dental, Vision and Disability for all our locations.
• Time off: Paid time off, holidays and company‑wide “Faire Fundays”.
• Parental leave: Generous parental and family leave, as well as fertility support benefits.
• Productivity support: Monthly stipends to help cover work from home connectivity needs.
• Annual learning grant: For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning.
• Thoughtfully designed spaces: All of our offices have been designed with local in mind – from our architects to our coffee blends.
• Fitness and well‑being benefits: Including monthly credit towards your wellness‑related programmes.
• Mental health benefits: Including free access to Modern Health therapists and resources.
• Charitable matching: Faire will match up to £250 of your charity donations, every year.
• Career planning: Whether you want to grow as a leader, hone your craft or explore a new discipline, our career framework allows space for you to explore.

Qualifications

• You are scrappy and resourceful. When something needs to get done, you always find a way to make it happen.
• 5+ years of relevant work experience in an analytical and strategic role across growth, analytics, consulting, business operations, or finance.
• You are a strong communicator. You can crisply communicate actionable data‑driven insights to all audiences.
• Experience designing or leading experimentation to drive business decisions forward.
• You are a strategic problem solver. You can break down ambiguous problems and apply a first‑principles approach to solving them.
• You have a solid analytical foundation. You can use SQL or Excel to analyze large datasets and have strong analytical rigor.
• You are highly analytical and metrics‑focused. You can execute on complex analyses, define KPIs, size opportunity areas, and measure and report on performance across the business.
• You are an extraordinarily fast learner. You have the natural curiosity and intellectual horsepower to deeply understand new topics and pick up new skills in a very short time.
• You have strong product and business intuition. You contextualize how insights fit into broader business goals and have a strong understanding of product and business metrics.