Marketing Analytics Intern: Cross-Channel Attribution

SAS; Massachusetts; On-site; USD 28,000 - 39,000; Part time

Job summary

IDeaS/SAS is seeking a Marketing Data & Operations Intern in Massachusetts to help connect marketing strategy, customer engagement data, and scalable reporting. You will translate business questions into data requirements, map data structures, and prototype attribution reporting with support from marketing and data stakeholders.

The role emphasizes curiosity, analytical thinking, and the ability to learn new tools in a collaborative environment across the marketing and technical teams.

Qualifications

• Currently pursuing a degree in Marketing Analytics, Business Analytics, Data Analytics, Information Systems, Computer Science, Data Science, Marketing, or a related field; third-year student preferred.
• Strong analytical thinking, curiosity, attention to detail, and ability to learn unfamiliar systems.
• Experience with spreadsheets; SQL, data modeling, cloud platforms, CRM, marketing automation, or visualization tools is helpful but not required.
• Ability to communicate clearly, document work thoroughly, and collaborate across business and technical perspectives.

Responsibilities

• Gather and document business and data requirements through stakeholder conversations.
• Analyze source data structures and identify gaps, inconsistencies, or dependencies.
• Create clear documentation, process maps, data dictionaries, or source-to-target mappings.
• Use structured analysis to test assumptions and validate results.
• Communicate progress, risks, findings, and recommendations in a concise business-friendly format.
• Prepare a final presentation and reusable project documentation.

Skills

Analytical thinking

Curiosity

Attention to detail

Learn unfamiliar systems

Spreadsheets

Education

Marketing Analytics

Business Analytics

Data Analytics

Information Systems

Computer Science

Data Science

Marketing

Tools

SQL

Data modeling

Cloud platforms

CRM

Marketing automation

Visualization tools

Job description

IDeaS/SAS is seeking a Marketing Data & Operations Intern in Massachusetts to help connect marketing strategy, customer engagement data, and scalable reporting. You will translate business questions into data requirements, map data structures, and prototype attribution reporting with support from marketing and data stakeholders.

The role emphasizes curiosity, analytical thinking, and the ability to learn new tools in a collaborative environment across the marketing and technical teams.