Marketing Analytics Engineer

Copilot Money; New York (NY); Hybrid; USD 155,000 - 185,000; Full time

Benefits offered by this job

Equity

Health insurance

401k matching

Home office setup

Wellness reimbursement

PTO & vacation

Job summary

Copilot Money is seeking an Analytics Engineer to join our Engineering team in a hybrid NYC role. You will collaborate with Marketing and Finance to design data models and pipelines, own attribution, and maintain analytics instrumentation across web and mobile platforms.

You’ll work on self-serve analytics, dashboards, and integrations, enabling data-driven decisions while supporting privacy tooling and marketing automation. This is a hands-on position in a fast-paced startup environment.

Qualifications

• 3+ years in analytics/engineering with a marketing-focus
• Proficient in SQL and JavaScript/Node to build clean data models
• Hands-on with GA4, GTM and BigQuery beyond reporting
• Experience with attribution and conversion tracking for paid channels
• Familiar with marketing analytics tools (Amplitude, Customer.io, AppsFlyer)
• Strong cross-functional communication across engineering, marketing and finance
• Based in NYC and able to commute to the office 2+ days a week

Responsibilities

• Understand data needs of finance, marketing, and product and translate into technical requirements
• Build and manage data pipelines, dashboards, and self-serve analytics
• Become an expert in Copilot Money’s data models and data architecture
• Own attribution and conversion measurement across paid channels and providers
• Maintain analytics instrumentation across web, iOS, and marketing site (GA4, Amplitude)
• Manage marketing website integrations and troubleshooting for tracking
• Support privacy tools and cookie consent to meet evolving regulations
• Explore automation to improve brand visibility and content architecture for AI tools

Skills

SQL

JavaScript/Node

GA4

Google Tag Manager

BigQuery

Amplitude

Team communication

Education

Bachelor's degree in CS or equivalent

Tools

GA4

Google Tag Manager

BigQuery

Amplitude

Job description

Who we are

Copilot Money is on a mission to help people stress less about money. We’re building a new kind of financial platform that empowers people to take control of their finances, make informed decisions, and achieve their goals. We're a high-energy, fast-paced startup looking for determined, hands-on folks to join our team and make a real impact on people's financial lives.

The Role

In this role, you'll be part of our Engineering team, working cross-functionally with Marketing and Finance.

This is a hybrid position based in New York City you’ll be required to come into our office at least 2 times a week along with the rest of the team. We work from home the rest of the week, but the office is always available in case you want to make use of it more often.

Key Responsibilities

• Understand the data needs of finance, marketing, and product teams in terms of key data models and centralized reporting, and translate that into technical requirements.

• Define, build and manage key data pipelines, foundational data products, dashboards and tools to enable self-serve analytics to scale across the company.

• Become an expert in Copilot Money’s data models and the company’s data architecture.

• Own attribution and conversion measurement end-to-end: server-side tagging (sGTM), conversion APIs, and audience sync across paid channels (Meta, Google, etc.) and payment providers (Apple, Stripe).

• Own analytics instrumentation across web, iOS, and the marketing site (GA4, Amplitude): event taxonomy, tracking setup, event audits, and closing data gaps so product, marketing, and finance can trust the numbers.

• Maintain marketing integrations (sGTM, Customer.io, Impact, AppsFlyer, etc.) and stand-up new integrations.

• Support consent and compliance tooling (Transcend, Google Consent Mode, cookie consent) to maintain privacy-safe standards as regulations evolve.

• Manage marketing website operations: landing pages, tracking setup, troubleshooting, and technical support for SEO/AEO/GEO work.

• Explore and build automation systems that improve brand visibility across search and AI-generated answers (i.e., designing content architecture and schema frameworks to increase citation frequency in LLMs.)

Required Qualifications

• 3+ years of experience in analytics engineering, marketing engineering, data engineering, or a similar technical role with a marketing-facing component.

• Expertise in SQL and JavaScript/Node to transform data into accurate, clean data models.

• Hands-on experience with GA4, Google Tag Manager (including server-side), and BigQuery, implementing them, not just reporting.

• Experience with attribution and conversion tracking for paid channels (conversion APIs, audience sync, event deduplication).

• Familiarity with marketing and analytics tooling (i.e., Amplitude, Customer.io, Impact, AppsFlyer, etc.) or similar.

• Strong communicator who can work across engineering, marketing, and finance, translating between them as a core part of the job.

• Team player who can manage time independently.

• Based in NYC.

Desired Qualifications

• Bachelor’s degree in Computer Science or equivalent.

• Swift

• Familiarity with cloud data environments (AWS, GCP, or Azure) and columnar/analytical databases.

• Experience working with AI agents, LLM-powered tooling, or similar systems.

Why should you work with us?

• A product people love: Copilot users are extremely engaged with the app and are sharing it with their friends and family.

• A team that cares: We’re a bunch of geeks who care about data quality and good coffee. We go the extra mile when it comes to making our users happy (and making an excellent pour-over).

• Significant impact: We are currently a small, thirty-five-person team with big ambitions. Our team has previous experience at companies like Google and Apple.

• Multicultural team: We’re based in NYC and in Santiago, Chile.

• Great company culture: You’ll work with a highly collaborative team that’s always learning and ready to help each other out.

Compensation and Benefits

• The expected salary range for this role is $155 - $185k. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity.

• Equity in the company

• Health, Dental & Vision Insurance (company pays 100% premium for employee)

• 401k matching up to 4%

• Home Office Setup, and monthly Internet reimbursement (up to $80/month)

• Wellness Reimbursement ($100/month)

• 4 weeks of PTO. After 2 years in the company you get 5 extra vacation days, and 5 more after 4 years.

• Annual company retreats

At Copilot Money, we believe that diverse teams build better products. We strongly encourage applications from individuals of all backgrounds, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join us in our mission to help the world stress less about money and create financial clarity for all!