Marketing Analyst

G5 Entertainment INC; United States; Remote; USD 65,000 - 110,000; Full time

Benefits offered by this job

Flexible schedule

Remote work

Relocation support

Health insurance

Learning and development

Job summary

G5 Games is seeking an experienced Marketing Analyst to collect and process paid traffic data, analyze KPIs, and study user behavior inside games to identify events and patterns. You will validate hypotheses with A/B tests and evaluate creatives using statistics, supporting cross-functional marketing and analytics teams.

The role emphasizes data-driven decision making, predictive modeling, and strong knowledge of R/Python, with exposure to mobile game monetization and UA metrics.

Qualifications

• Strong knowledge of Mathematical Theory, Probability and Statistics.
• Experience in A/B testing.
• Understanding of R/Python and practical experience with this data science toolkit.
• Expertise in statistical analysis techniques.
• Expertise in developing predictive mathematical models.
• Understanding of F2P game monetization basics.
• Understanding of mobile game user acquisition basics.
• Knowledge of the main KPIs used to measure user acquisition performance.
• Experience working with user acquisition/marketing teams is a plus.
• Experience working as an analyst/marketer/game designer in a game development environment is a plus.

Responsibilities

• Collect and process paid traffic data.
• Analyze paid traffic KPIs.
• Analyze user behavior inside the game to identify in-game events and behavior patterns and develop new quality indicators.
• Preparation and validation of hypotheses (A/B testing).
• Analyze the performance of various creatives using statistical techniques.
• Support the marketing and analytical teams with performance reports and reviews.
• Analyze, report and help to continuously improve all marketing KPIs.

Skills

A/B testing

R/Python knowledge

Statistical analysis

Predictive modeling

UA basics

KPI analysis

Job description

G5 Games is a Swedish developer and publisher of mobile games played by over 250 million people worldwide. Our hits, such as Sherlock, Hidden City®, and Jewels of Rome®, rank among the top charts and continue to grow. We believe that strong leaders create strong teams — they are the ones who drive projects forward and help achieve new heights.

We are currently looking for an experiencedMarketing Analyst .

What You Will Work On:

• Collect and process paid traffic data.
• Analyze paid traffic KPIs.
• Analyze user behavior inside the game to identify in-game events and behavior patterns and develop new quality indicators.
• Preparation and validation of hypotheses (A/B testing).
• Analyze the performance of various creatives using statistical techniques.
• Support the marketing and analytical teams with performance reports and reviews.
• Analyze, report and help to continuously improve all marketing KPIs.

What We Expect:

• Strong knowledge of Mathematical Theory, Probability and Statistics.
• Experience in A/B testing.
• Understanding of R/Python and practical experience with this data science toolkit.
• Expertise in statistical analysis techniques.
• Expertise in developing predictive mathematical models.
• Understanding of F2P game monetization basics.
• Understanding of mobile game user acquisition basics.
• Knowledge of the main KPIs used to measure user acquisition performance.
• Experience working with user acquisition/marketing teams is a plus.
• Experience working as an analyst/marketer/game designer in a game development environment is a plus.

What We Offer:

• Flexible Work Conditions– Fully remote format with no office restrictions. Convenient flexible schedule and transparent processes.
• Development & Learning– Internal education system that includes workshops, webinars, and hackathons.
• Relocation Support– Financial assistance and guidance at every step, from choosing a country (where G5 has offices) to legalizing your entire family.
• Health & Well-being– Medical insurance and reimbursement for gym memberships. Team sports initiatives to promote a healthy lifestyle.
• Expert Community– Work alongside top industry professionals. Grow in a dynamic and innovative environment.