Marketing Analyst

First American; Santa Rosa (CA); On-site; USD 74,000 - 99,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k

Job summary

First American is seeking a data-driven Marketing Analyst with 3–5 years of experience to support product strategy and customer retention initiatives in California. You will analyze pricing performance, customer behavior, and campaign effectiveness while building actionable analyses in Python and SQL for cross-functional teams.

Ideal candidates will craft dashboards and reports, translate findings into recommendations, and collaborate with marketing, product, and finance leaders to drive growth

Qualifications

• Bachelor’s degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or related field.
• 3–5 years of analytics, pricing, marketing strategy, revenue management, or related role.
• Strong hands-on experience with Python and/or SQL for detailed data analysis.
• Experience with BI tools and communicating insights to technical and non-technical audiences.

Responsibilities

• Conduct analyses to support product strategy, pricing decisions, and retention initiatives.
• Analyze customer behavior, pricing, and market trends to identify growth opportunities.
• Build pricing analyses, segmentation models, and performance reports to improve profitability.
• Create dashboards and reports using Python, SQL, and BI tools for cross-functional stakeholders.
• Perform churn/lifetime value analyses and test pricing strategies.

Skills

Python

SQL

Excel

Data analytics

Pricing analytics

Retention metrics

Communication

Education

Bachelor's degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or related field

Tools

Tableau

Power BI

DAX

Data modeling

Job description

Who We Are

Join a team that puts its People First! As a member of First American’s family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

We are seeking a data-driven Marketing Analyst with 3–5 years of experience to support product strategy and customer retention initiatives. This role will combine analytical rigor with business insight to evaluate pricing performance, customer behavior, campaign effectiveness, and product trends. The ideal candidate is comfortable working with large datasets, building actionable analyses in Python and/or SQL, and translating findings into clear recommendations for cross-functional stakeholders.

What You’ll Do

• Conduct detailed analyses to support product strategy, pricing decisions, and retention initiatives.
• Analyze customer behavior, product performance, and market trends to identify growth and retention opportunities.
• Develop pricing analyses, segmentation models, and performance reporting to improve profitability and competitiveness.
• Partner with marketing, product, finance, and leadership teams to evaluate offers, campaigns, and retention strategies.
• Build and maintain dashboards, reports, and analytical models using Python, SQL, and BI tools.
• Perform deep-dive analyses on churn, customer lifetime value, conversion, pricing elasticity, and campaign ROI.
• Design and measure tests to assess pricing changes, promotional strategies, and retention programs.
• Synthesize complex data into clear business recommendations and executive-ready presentations.
• Support forecasting, scenario modeling, and ongoing performance monitoring across key products and customer segments.
• Ensure data quality, consistency, and accuracy across analyses and reporting.

What You’ll Bring

• Bachelor’s degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field.
• 3–5 years of experience in analytics, pricing, marketing strategy, revenue management, or a related role.
• Strong hands‑on experience with Python and/or SQL for detailed data analysis.
• Experience analyzing large datasets and building models to support business decision-making.
• Strong understanding of pricing strategy, customer analytics, and retention metrics.
• Ability to communicate insights clearly to both technical and non‑technical audiences.
• Advanced Excel skills; experience with BI and visualization tools such as Tableau, Power BI, or similar are preferred. (DAX, data modeling, report/dashboard development)
• Strong problem‑solving skills, attention to detail, and ability to manage multiple priorities.

Nice to Have

• Experience in financial services, insurance, banking, lending, fintech, or other regulated industries.
• Familiarity with customer lifecycle analysis, churn modeling, A/B testing, and segmentation.
• Experience supporting product strategy or go‑to‑market decisions through quantitative analysis.
• Working knowledge of statistical methods, forecasting, or predictive modeling.

Success in This Role

Success in this role means using data to influence smarter pricing, stronger product positioning, and improved customer retention. The right candidate will be equally comfortable diving into the details of a dataset and presenting strategic recommendations to business leaders.

• Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act). First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer‑imposed criminal history requirements.

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First culture is inclusive for all employees – not just because it’s the right thing to do, but because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

Pay Range

$73,900.00 - $98,500.00 Annually
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job‑related knowledge, skills, experience, business requirements and geographic location.