Marketing Analyst

BD (Becton, Dickinson and Company); Salt Lake City (UT); On-site; USD 70,000 - 90,000; Full time

Job summary

Becton, Dickinson and Company (BD) in the United States is seeking a Marketing Analyst to support the Footprint product family with analytics and business insights for the US MDS commercial organization.

The role focuses on go-to-market planning, ASR budgeting, dashboard development, and recurring reporting, including support for new product launches and demand forecasting. Up to 20% travel may be required.

Qualifications

• Bachelor's degree required; preference for technical, finance/accounting, or business/marketing.
• 3-5 years of experience in an analytical role supporting commercial operations.
• Advanced Excel, PowerPoint; experience with Access, Power BI, or SAP BI/BW for reporting.
• Strong quantitative reasoning and business acumen.
• Ability to build relationships across customers, partners, sales and operations.
• Strong presentation, communication and organizational skills.
• Comfort operating in ambiguity; integration/new product launches are a plus.

Responsibilities

• Build and manage relationships across marketing, operations, and the commercial organization to drive operational efficiency — reporting on KPIs and data gathering for strategic priorities.
• Own financial forecasting, customer order tracking, and monthly sales reconciliation analysis.
• Support demand forecasting and revenue projections, including ASR, budgeting, quarterly projections, and monthly sales performance analysis.
• Support analytical needs for new product launches, adoption modeling, and account profiling for sales targeting.
• Deliver actionable insights on customer needs, sales enablers, and customer operations improvements that drive growth.
• Assess the effectiveness of marketing programs, including marketing automation and funnel/salesforce metrics; measure promotions.
• Develop and maintain dashboards and recurring business reporting, plus ad-hoc analysis for marketing, sales, and partners.
• Support supply chain reporting and inventory tracking related to product availability and demand planning.
• Work cross-functionally with leaders and partners, presenting insights clearly and actionably.
• Ability to travel up to 20%.

Skills

Excel

PowerPoint

Analytical thinking

Education

Bachelor's degree

Tools

Access

Power BI

SAP BI/BW

Job description

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Reporting to the Sr. Marketing Manager for Footprint in the US Region, the Marketing Analyst supports the day-to-day operations of the Footprint product family while delivering the business insights and analytics that enable the US MDS commercial organization to achieve its strategic objectives. As part of the US MDS VAD Marketing team, this individual will contribute to go-to-market planning, annual strategic review activities, dashboard development, and recurring business reporting for a recently integrated product portfolio operating under a dual-brand go-to-market model.

This is an ideal opportunity for a candidate with a strong interest in marketing, analytics, and commercial strategy, who is energized by bringing structure and insight to a growing, evolving business.

Responsibilities

• Build and manage effective relationships across marketing, operations, and the commercial organization to drive operational efficiency — reporting on relevant KPIs and gathering data in support of key strategic priorities.
• Own financial forecasting, customer order tracking, and monthly sales reconciliation analysis.
• Support demand forecasting and revenue projections, including Annual Strategic Review (ASR), annual budgeting, quarterly projections, and monthly sales performance analysis.
• Support analytical needs for new product launches, adoption modeling, and account profiling for sales targeting.
• Deliver actionable insights on customer needs, sales enablers, and customer operations improvements that support sustainable growth.
• Assess the effectiveness of marketing programs, including marketing automation and sales funnel/salesforce effectiveness, and measure customer promotion performance.
• Develop and maintain dashboards and recurring business reporting, plus ad-hoc analysis for marketing, sales, and key business partners — delivered in accurate, timely, and where possible automated formats.
• Support supply chain reporting and inventory tracking as it relates to product availability and demand planning.
• Ability to work cross-functionally with leaders and business partners, presenting insights and recommendations in a clear, actionable manner.
• Ability to travel up to 20% of the time.

Qualifications

• Bachelor's degree required; preference for a major in a technical field, finance/accounting, or business/marketing.
• 3-5 years of experience in an analytical role supporting commercial operations (marketing and sales), ideally in a downstream capacity preferred.
• Strong technical/analytical toolkit: advanced Excel (formulas, pivot tables, macros, charts), PowerPoint, and experience with Access, Power BI, or SAP BI/BW for reporting.
• Strong quantitative reasoning and business acumen required
• Demonstrated ability to build relationships and influence across customers, business partners, sales, and operations teams in support of managing a product portfolio required
• Strong presentation, communication, and organizational skills required
• Comfort operating in ambiguity; experience supporting an integration, new product launch, or fast-changing portfolio is a plus.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers .

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location

USA UT - Sandy