Marketing Analyst

Aristocrat Interactive; Austin (TX); On-site; USD 85,000 - 110,000; Full time

Job summary

Aristocrat Interactive in Austin, TX seeks a motivated BI Analyst to build, enhance, and maintain a business intelligence platform. You will collaborate with business and operations teams from definition to delivery, creating reports, dashboards, and documentation while supporting ongoing improvements.

Key tasks include analyzing complex datasets with SQL, crafting SSRS reports, and using Power BI to deliver actionable insights.

Qualifications

• 3+ years of experience in Marketing Analytics/Business Analytics
• Bachelor’s degree or equivalent in Business, Marketing, or Economics preferred
• Knowledge of SQL Server Reporting Services (SSRS) with complex SQL queries
• Advanced Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups)
• Experience gathering and documenting client requirements
• Experience turning complex data into actionable insights
• Attention to data integrity and accuracy
• Experience with Power BI reporting tools

Responsibilities

• Analyze complex datasets using SQL to deliver insights for the Lottery’s digital initiatives
• Benchmark performance across channels and platforms and recommend growth areas
• Analyze CRM bonus campaign performance and suggest new campaigns
• Perform industry monitoring and reporting for management
• Elicit requirements from the Lottery and work with Product Owners to deliver them
• Attend Lottery and internal meetings to stay informed on requests and improvements
• Participate in training and conferences to build knowledge
• Coordinate projects between the Lottery and vendors as assigned

Skills

SQL

SSRS

Excel

Power BI

Data analysis

Education

Bachelor's degree or equivalent

Job description

The primary role of this individual will be to build, enhance, and maintain a business intelligence platform to support business intelligence and advanced analytics requirements. The selected candidate will engage with our business and operations teams from initial project definition through to project completion and will engage on multiple projects. Primary responsibilities will include the development of reporting and analytical solutions, a full suite of documentation, as well as some light application updates to enable such solutions.

What You'll Do:

• Analyze complex datasets, extracted using SQL, to deliver actionable insights for the Lottery’s digital initiatives to drive good business decisions
• Analyze and benchmark performance across multiple channels and platforms, and provide recommendations for areas of future growth
• Analyze CRM bonus campaign performance and provide recommendations for the generation of new campaigns
• Perform industry monitoring and reporting to keep the management team well informed of interactive market trends and innovations
• Elicit analytical and reporting requirements from the Lottery and work with Product Owners to ensure the requirements are delivered
• Attend the Lottery meetings and internal meetings to stay informed of new requests, features, and improvement areas, and provide support when necessary
• Attend training and conferences as necessary to build knowledge and refine skills
• Coordinate projects or requirement elicitation between the Lottery and vendors, when assigned

What We're Looking For:

• 3+ years of experience working within a Marketing Analytics/Business Analytics environment, with a focus on strategy, operations, and marketing data analysis
• Bachelor’s degree or equivalent experience with a focus in Business, Marketing, or Economics preferred
• Knowledge of SQL Server Reporting Services (SSRS) with writing complex SQL Queries
• Advanced Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, etc.)
• Expertise in gathering and documenting internal and external client requirements
• Expertise in analyzing complex data sets and converting them into actionable insights, which drives business decisions
• Experience in ensuring data integrity and validating results, with high attention to detail and accuracy
• Support, advise, and collaborate to deliver ad-hoc reports and data, as necessary to meet the needs of the department
• Experience with the Power BI reporting tools.
• Capable of investigating, familiarizing, and mastering new data sets quickly
• Excellent written and verbal communication skills
• Strong problem-solving skills
• Motivated individual with technical-functional expertise who can collaborate with both business and technology teams
• Strong organizational and time management skills, with the ability to work independently
• Gaming analysis experience preferred but not required

This job description may have been reviewed and enhanced using AI-assisted tools to improve clarity, consistency, and inclusivity. All final content, role requirements and hiring decisions remain subject to human review and approval by Aristocrat.

Compensation Philosophy

We offer a comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognise your contribution to our success. Our approach is underpinned by a pay-for-performance belief in rewarding individual impact. Your specific compensation package will be determined by factors such as your skills, experience, qualifications, and location.

Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.

Specific details about compensation and benefits for this position will be discussed during the recruitment process.