Marketing Account Manager

Industry Analysts, Inc.; Chicago (IL); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Impact is seeking a Marketing Manager who owns client relationships—acting as a fractional marketing director for a portfolio of 8-10 B2B clients. You translate each client’s business case into 90-day execution plans, lead Quarterly Business Reviews and Campaign Planning Reviews, and direct cross-functional delivery across Strategy, Creative, Paid Media, and Web, owning renewal conversations.

This ownership role centers on growing client businesses and renewals, not mere coordination.

Qualifications

• 3-5 years of account management, client services, or marketing management experience at an agency or B2B marketing services firm.
• Proven ownership of client business reviews, including building the narrative, running the meeting, and handling hard conversations when results are off.
• B2B marketing fluency with an understanding of how marketing connects to pipeline, revenue, and business outcomes.
• Performance marketing literacy with the ability to hold paid media, SEO, and content specialists accountable and tell a data-backed performance story to client executives.
• Active AI workflow adoption, with current hands-on use of AI tools in day-to-day work.
• Cross-functional delivery experience managing output across creative, strategy, and digital teams under real deadlines.
• Demonstrated ability to identify retention risk early and address it before it becomes a client-facing problem.
• Track record of growing accounts through upsell, expansion, or NRR improvement, not just renewing them flat.
• Executive communication skills with the confidence to challenge clients with perceptiveness and business acumen.
• Disciplined operating rhythm, including timely QBRs, current Elevate records, and an active business plan.

Responsibilities

• Own the primary client relationship from Executive Marketing Consultant handoff through renewal and expansion as the client’s single point of strategic accountability at IMM.
• Own the client business case as the single source of truth and continuously pressure-test it against evolving client objectives and market conditions.
• Lead Quarterly Business Reviews and Campaign Planning Reviews by building the narrative, running the meeting, and following through on every commitment.
• Translate annual strategy into 90-day, hypothesis-driven execution plans tied to client business outcomes.
• Direct cross-functional delivery across Strategy, Creative, Paid Media, and Web for assigned accounts, aligning the team around the business case rather than only the task list.
• Manage the account handoff process by reviewing the full brief, flagging gaps, signing off in writing, and booking the first client check-in within 5 business days.
• Proactively monitor retention risk, account health, and expansion potential, surfacing threats and opportunities before they require escalation.
• Identify and present upsell and cross-sell opportunities to clients, with expansion MRR tracked and reviewed quarterly.
• Own the renewal conversation with support from the Head of Delivery on at-risk accounts.
• Maintain IMM Elevate records, including brief submissions, account intelligence, performance data, and renewal documentation.
• Write and execute an annual Business Plan covering role north star, value creation targets, strategic exclusions, and personal operating system.

Skills

Account management

Client services

B2B marketing

Performance marketing

AI tools usage

Executive communication

Cross-functional delivery

Tools

AI tools

Job description

Impact exists because a small group of industry leaders believed companies in our space were doing it wrong. Many prioritized margins while the people doing the work and the clients relying on it became an afterthought. Impact was built differently: invest in great people, trust them to do great work, and deliver the kind of service clients remember. That approach helped us grow from a small office technology company into a national managed services provider, while remaining privately owned and people-first.

What makes Impact special is that growth has never come at the expense of the values that got us here. We continue to reinvest in our people, our capabilities, and the opportunities ahead so employees can grow alongside the business. We’ve built something special, but we’re far from finished. The people who join Impact now will help define what comes next.

Job Overview

We are looking for a Marketing Manager who owns client relationships - not just manages them. Accountable for the full client experience from Executive Marketing Consultant handoff through renewal, the Marketing Manager serves as a fractional marketing director for a portfolio of 8-10 B2B clients. You translate each client’s business case into 90-day execution plans, lead Quarterly Business Reviews and Campaign Planning Reviews, direct cross-functional delivery across Strategy, Creative, Paid Media, and Web, and own the renewal conversation. Success in this role is defined by one thing: your clients’ businesses grow, and they renew because of it. This is an ownership role, not a coordination role.

Responsibilities

• Own the primary client relationship from Executive Marketing Consultant handoff through renewal and expansion as the client’s single point of strategic accountability at IMM.
• Own the client business case as the single source of truth and continuously pressure-test it against evolving client objectives and market conditions.
• Lead Quarterly Business Reviews and Campaign Planning Reviews by building the narrative, running the meeting, and following through on every commitment.
• Translate annual strategy into 90-day, hypothesis-driven execution plans tied to client business outcomes.
• Direct cross-functional delivery across Strategy, Creative, Paid Media, and Web for assigned accounts, aligning the team around the business case rather than only the task list.
• Manage the account handoff process by reviewing the full brief, flagging gaps, signing off in writing, and booking the first client check-in within 5 business days.
• Proactively monitor retention risk, account health, and expansion potential, surfacing threats and opportunities before they require escalation.
• Identify and present upsell and cross-sell opportunities to clients, with expansion MRR tracked and reviewed quarterly.
• Own the renewal conversation with support from the Head of Delivery on at-risk accounts.
• Maintain IMM Elevate records, including brief submissions, account intelligence, performance data, and renewal documentation.
• Write and execute an annual Business Plan covering role north star, value creation targets, strategic exclusions, and personal operating system.

Qualifications & Experience

• 3-5 years of account management, client services, or marketing management experience at an agency or B2B marketing services firm.
• Proven ownership of client business reviews, including building the narrative, running the meeting, and handling hard conversations when results are off.
• B2B marketing fluency with an understanding of how marketing connects to pipeline, revenue, and business outcomes.
• Performance marketing literacy with the ability to hold paid media, SEO, and content specialists accountable and tell a data-backed performance story to client executives.
• Active AI workflow adoption, with current hands-on use of AI tools in day-to-day work.
• Cross-functional delivery experience managing output across creative, strategy, and digital teams under real deadlines.
• Demonstrated ability to identify retention risk early and address it before it becomes a client-facing problem.
• Track record of growing accounts through upsell, expansion, or NRR improvement, not just renewing them flat.
• Executive communication skills with the confidence to challenge clients with perceptiveness and business acumen.
• Disciplined operating rhythm, including timely QBRs, current Elevate records, and an active business plan.

What Drives Impact

• Innovation: We embrace change because innovation lives outside the comfort zone.
• Passion: We are driven by purpose, fueled by passion, and obsessed with making an impact.
• Honesty: We are fiercely transparent and consistently honest.
• Fun: We fuel work with fun, knowing life’s too short for boring.
• Low Ego: We champion ideas over titles, because brilliance knows no rank.
• One Team: We win as a team, we lose as a team, we are one team.

Compensation

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skillset, experience and training, licensures and/or certifications, and other organizational needs.

Impact may offer applicable incentive compensation plans depending on role and/or department.

Full compensation details can and will be discussed with an Impact Talent Acquisition team member at the start of the interview process.

Benefits We Take Pride In

• 5-year Tiffany & Co. Gift Card or Custom Menswear, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards
• Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave
• Development and growth opportunities with on-going training & continued education reimbursement
• 401(K) & retirement plans with complimentary financial advisory services
• Comprehensive health, disability, life, dental, and vision plans

Work Authorization & Immigration Sponsorship

Candidates must be authorized to work in the United States at the time of application. Immigration sponsorship may be considered in select cases based on business need, cost, workforce planning, and applicable government requirements. Impact does not guarantee sponsorship for any visa category and may decline certain petitions based on associated costs or regulatory requirements.

Certain positions within Impact may involve access to information, technology, software, or technical data that is subject to U.S. export control laws and regulations, including the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR). Where required by applicable law based on the nature of the role, individuals in such positions must qualify as a "U.S. Person", as defined by law, or otherwise be eligible to obtain any required government authorizations.

BTA Disaster Grant Donation

BTA established the association’s Disaster Grant Program in 1992 to provide emergency financial support to BTA dealer members who have suffered a loss due to a natural disaster.