Market Researcher (opens in a new tab)

Justworks, Inc.; New York (NY); On-site; USD 121,000 - 151,000; Full time

Job summary

Justworks, Inc. is seeking a strategic Market Researcher to drive end-to-end quantitative and qualitative studies that shape brand strategy, product positioning, and go-to-market planning from our New York City office.

You will manage customer research panels, support quarterly brand tracking, and champion data storytelling to enable cross-functional partners to act on insights. This role is ideal for an insights professional with agency-side training in a fast-growing tech environment.

Qualifications

• 3–5 years of experience in applied market research or insights.
• Experience at a research agency with tracking studies or panel workflows preferred.
• Proficient in mixed methods: quantitative design and qualitative interviews.

Responsibilities

• Own Panel Strategy & Execution: drive long-term execution and scaling of customer research panels.
• Support Brand Tracking Operations: manage questionnaire updates, sample targets, data hygiene and quality checks.
• Lead Thought Leadership Research Execution: oversee fielding, vendor management, and data governance with cross-functional partners.

Skills

Market research

Data storytelling

Autonomy

Communication

Ambiguity management

Tools

Qualtrics

GreatQuestion

Research platforms

Job description

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

If this sounds like you, you’ll fit right in.

About the Role

Justworks is looking for a strategic, autonomous, and rigorous Market Researcher to join our Research & Insights team. In this role, you will lead end-to-end quantitative and qualitative research studies that directly shape our brand strategy, product positioning, and go-to-market planning on our mission to help entrepreneurs and small businesses grow with confidence.

As a Market Researcher, you will independently manage moderately complex, concurrent research streams, serving as a trusted partner to our marketing, product, and communications teams. You will fully own our customer research panel strategy, support our quarterly brand tracking operations, and champion data storytelling to ensure our cross-functional partners can confidently act on consumer insights. This role is a fantastic opportunity for an insights professional with solid agency-side training to drive visible impact in a fast-growing tech environment.

What You’ll Do

• Own Panel Strategy & Execution: Drive the long-term execution and scaling of our customer research panels. You will lead custom panel portal management, oversee participant experience standardizations, and spearhead recruitment initiatives to hit clear growth milestones.
• Support Brand Tracking Operations: Support our Brand Tracker, including management of questionnaire updates and sample target management. You will own data hygiene, manage change orders through procurement, and run comprehensive quality checks on fielding data.
• Lead Thought Leadership Research Execution: Drive the end-to-end execution of our thought leadership research in partnership with Communications and external research vendors. You will oversee research fielding and vendor management, lead rigorous quality control to ensure data is accurate and publication-ready, and partner with our Lead Market Researcher to bring our thought leadership research strategy to life.
• Drive Ad & Content Testing Cycles: Act as the primary research partner to our brand team and creative agency. You will, with support from our Senior Market Researcher, independently scope, execute, and synthesize fast-paced concept testing cycles (V1 and V2) to guide campaign briefs and media investments.
• Synthesize Insight & Support Narratives: Partner directly with marketing leadership to deliver ongoing narrative and data-storytelling support for always-on investments. You will look beyond basic statistics to deliver quarterly brand report hygiene checks, bi-annual competitor benchmarking, and "one-pager hit lists" that translate complex data into executive-ready recommendations.
• Cross-Functional Collaboration: Partner closely with Marketing Ops, Product Marketing (PMM), and Data Analytics to integrate research data into broader dashboards and cross-functional planning calendars.
• Uplift the Craft: Help shape the internal infrastructure of the research team. You will design reusable research frameworks, optimize ResearchOps workflows, and provide light mentorship and peer review to junior level team members. You will participate in data governance groups and peer learning sessions.

What We’re Looking For

• Experience: 3–5 years of experience in applied market research, consumer insights, or a related field. A proven track record at a research agency running tracking studies or panel workflows is highly preferred.
• Methodological Expertise: Proficient in mixed methods. You possess a strong background in quantitative execution (survey design, sampling, and advanced data cleaning) paired with the qualitative skills required to conduct interviews or message-testing facilitation.
• Technical Mastery: Hands-on, advanced proficiency with survey platforms such as Qualtrics for survey programming, workflow design, and data cleaning. Experience with additional research platforms like Great Question and modern data systems is highly desirable.
• Strong Communication: Strong data storytelling and synthesis capabilities. You don't just hand over data points; you craft clear, relevant deliverables tailored to stakeholder needs that connect research directly to business outcomes.
• Autonomy & Complexity: Comfortable navigating ambiguity, running projects autonomously with some coaching, and managing multiple timelines.
• Future-Ready Mindset: Organized, process-driven, and actively engaged with how AI literacy and emerging tools are reshaping modern research operations.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

The base wage range for this position based in our New York City Office is targeted at $121,000.00 to $151,000.00 per year.

#LI-Hybrid #LI-MM3

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks .

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [e-mail] . Your comfort and success matter to us, and we're here to ensure an inclusive experience.