Market Research Consultant

Planet Pharma; Connecticut; On-site; Full time

Job summary

Planet Pharma is seeking a Market Research Consultant for their Norwalk, CT location. This role involves leading market research efforts for pharmaceutical brands, analyzing market performance, and providing valuable insights to support marketing strategies. Candidates should have extensive experience in market research and a strong understanding of regulatory requirements in the pharmaceutical industry.

Qualifications

• 10 years in market research within a large corporation.
• Experience in pharmaceutical brand marketing research.
• In-depth knowledge of regulatory and ethical requirements.

Responsibilities

• Identify MR needs and develop plans for research.
• Design and execute MR studies, communicate insights.
• Analyze market data and generate actionable insights.

Skills

Market research techniques

Data analysis

Presentation skills

Project management

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

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Job Description

The Senior Associate Director of Pharmaceutical Brand Market Research will have primary responsibility for all aspects of market research and business analyses for assigned brands/TAs, including but not limited to:

• Identify market research (MR) needs for the business (immediate and multi-year planning)
• Develop MR plans leveraging appropriate research methodologies to fill those needs
• Design, execution and interpretation of MR studies and the clear communication of the insights and recommendations arising from the research
• Be the subject matter expert on past, current and potential insights needed for the product/project
• Analyze & report syndicated, secondary market data for performance measurement and market understanding
• Utilize a full spectrum of survey insights and syndicated data to answer complex business questions. This includes compilation of an insights story from multiple data sources, create presentations and deliver it with confidence
• Support/guide analytical business questions for projects run by other A&I colleagues
• Work with all vendors to ensure every step of each project is aligned with business objectives, achieving the highest level of insights, and following all regulatory requirements and delivering actionable insights
• Manage all work within the specified overall budget and complete all necessary paperwork to gain authorization with all aspects of each project
• Coordinate/collaborate with other Analytics & Insights co-workers to deliver unified support for Marketing clients and senior leadership
• Lead without authority in a complex organization
• Ability to quickly demonstrate full product, customer and performance knowledge and actively participate in planning sessions. Clearly demonstrate impact/influence on direction of responsible product’s marketing plans, strategies and tactics
  
  

Job Description

The Senior Associate Director of Pharmaceutical Brand Market Research will have primary responsibility for all aspects of market research and business analyses for assigned brands/TAs, including but not limited to:

• Identify market research (MR) needs for the business (immediate and multi-year planning)
• Develop MR plans leveraging appropriate research methodologies to fill those needs
• Design, execution and interpretation of MR studies and the clear communication of the insights and recommendations arising from the research
• Be the subject matter expert on past, current and potential insights needed for the product/project
• Analyze & report syndicated, secondary market data for performance measurement and market understanding
• Utilize a full spectrum of survey insights and syndicated data to answer complex business questions. This includes compilation of an insights story from multiple data sources, create presentations and deliver it with confidence
• Support/guide analytical business questions for projects run by other A&I colleagues
• Work with all vendors to ensure every step of each project is aligned with business objectives, achieving the highest level of insights, and following all regulatory requirements and delivering actionable insights
• Manage all work within the specified overall budget and complete all necessary paperwork to gain authorization with all aspects of each project
• Coordinate/collaborate with other Analytics & Insights co-workers to deliver unified support for Marketing clients and senior leadership
• Lead without authority in a complex organization
• Ability to quickly demonstrate full product, customer and performance knowledge and actively participate in planning sessions. Clearly demonstrate impact/influence on direction of responsible product’s marketing plans, strategies and tactics
  
  

Skills

• Minimum Requirement of 10 years working within a large product marketing corporation specifically in the role of market research with primary responsibility for generating, organizing and presenting market research insights
• Minimum Requirement of 10 years working in support of pharmaceutical brand marketing research
• In-depth knowledge of all qualitative and quantitative market research techniques
• Demonstrated experience managing the regulatory and ethical requirements of pharmaceutical market research & data protection
• Prefer candidates with experience exploring
• cardiology and primary care specialist marketing
• cardiac and/or diabetic conditions
• High level skills with Microsoft Office (PPT, Outlook, Word, Excel)
  
  

Education

• Bachelor’s degree required
  
  

Pay Rate Range: $75-90/hr depending on experience
The Planet Group of Companies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

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