Market Owner, CAN Manual Therapy & Mental Health

Jane App; United States; Remote; CAD 162,000 - 218,000; Full time

Job summary

Jane App in Canada is seeking a Market Owner to lead strategy and outcomes for the Manual Therapy and Mental Health segments. You will own end-to-end market plans, deeply understand practitioner needs, and drive cross-functional execution across Marketing, Product, and Customer teams.

You will shape go-to-market strategies, align priorities across immediate and longer horizons, and advocate for data-driven decisions that move the needle in these growth areas.

Qualifications

• 4-6+ years of professional experience, including 2+ years in a top tier strategy consulting firm alongside 2+ years in market strategy, general management, or a product marketing role (preferably in B2B SaaS)
• Comfort with metrics: setting goals, diagnosing numbers, and adjusting strategy accordingly
• Demonstrated ability to develop and execute go-to-market strategies with measurable outcomes
• Excellent communication and stakeholder management skills to distill market dynamics into clear narratives

Responsibilities

• Own the Canadian Manual Therapy and Mental Health markets end-to-end - set annual goals around key market metrics, obsessively track performance, and adjust strategy and tactics as needed to drive outcomes
• Build deep market and customer understanding - develop and maintain a nuanced, research-backed view of practitioner needs and growth opportunities
• Shape and execute go-to-market strategy - partner with Marketing to define how Jane shows up in these markets, and work with Customer teams to translate strategy into execution
• Be the voice of the market internally - represent practitioners across Product, Marketing, and Customer teams with a clear, evidence-based POV on product-market fit and roadmap priorities
• Balance strategy across three time horizons - align with Customer team on immediate needs and inform Marketing and Product priorities for now/3/6/12 months

Skills

Go-to-market strategy

Cross-functional collaboration

Stakeholder management

Data-driven decision making

Market ownership

Education

Strategy consulting experience

Job description

About The Role

Hi, I'm Kas Pawa, VP Insights & Ops here at Jane. I lead several cross-functional initiatives at Jane, including our Market Owner team. This team is all about keeping the customer at the center of everything we do. The Market Owner acts as a General Manager for a specific customer segment, deeply knowing the ins and outs of the customer experience and internally advocating for their customers across Jane’s functions to ensure we are bringing the best of Jane to every customer. Each Market Owner is the internal champion for their segment: obsessively tracking the metrics that matter, building deep customer understanding, and driving a coordinated strategy across our Customer, Marketing, and Product teams to improve outcomes in their market. They connect the dots across time horizons, from what's happening with customers right now, to how we show up in market over the next six months, to what we need to build over the next year. Manual Therapy (including physical therapy, massage, chiropractic, acupuncture, and related disciplines) and Mental Health represent two of Jane's largest and most important segments. We're looking for someone who knows either (or both!) of these worlds deeply, cares about the practitioners in it, and is ready to own the strategy and outcomes for it. If you're energized by ownership, deeply curious about customers, and excited to work at the intersection of strategy and execution, this role was built for you.

What Impact We’re Looking For You To Make

• Own the Canadian Manual Therapy and Mental Health markets end-to-end - set annual goals around key market metrics, obsessively track performance, and adjust strategy and tactics as needed to drive outcomes.
• Build deep market and customer understanding - develop and maintain a nuanced, research-backed view of manual therapy and mental health practitioner needs, workflows, competitive dynamics, and growth opportunities that goes beyond what any single department can see.
• Shape and execute go-to-market strategy - partner with Marketing to define how Jane shows up in the manual therapy and mental health markets, and work with our Customer teams to translate strategy into on-the-ground execution.
• Be the voice of the market internally - represent Canadian manual therapy and mental health practitioners across Product, Marketing, and Customer teams. Bring a clear, evidence-based point of view on product-market fit and advocate for the roadmap priorities that will move the needle.
• Balance strategy across three time horizons - align with the Customer team on immediate needs, inform Marketing programs on a now/3/6-month horizon, and help shape longer-term Product priorities.
• Surface emerging opportunities and hypotheses - identify partnership ideas, unmet needs, and new growth vectors in the manual therapy and mental health space and help chase them down
• Represent Jane in the market - attend key industry events, conferences, and community touchpoints in the manual therapy and mental health space to build trust, deepen relationships, and strengthen Jane's position.

What Experience We Need

• 4-6+ years of professional experience, including 2+ years in a top tier strategy consulting firm alongside 2+ years in market strategy, general management, or a product marketing role (preferably in B2B SaaS)
• Comfort with managing to metrics - you're comfortable setting goals around metrics, diagnosing what the numbers are telling you, and adjusting strategy accordingly.
• Demonstrated ability to develop and execute go-to-market strategies - you've worked cross-functionally to bring a plan to life and can point to measurable outcomes from your work.
• Excellent communication and stakeholder management skills - you can distill complex market dynamics into clear narratives that align teams and drive decisions.
• Experience working across Sales, Marketing, Product, and Customer teams - you understand how to influence without direct authority and thrive in cross-functional environments.
• Comfort with ambiguity and a bias toward action - you can operate effectively even when the playbook isn't fully written and you know how to make progress with incomplete information.
• (nice to have) Former GM experience or prior experience managing a P&L - whether of a small business or a tech company segment.
• (nice to have) Deep familiarity with the manual therapy, mental health, or allied health landscape - you understand how physical therapy, massage therapy, chiropractic, mental health, or similar practices operate, what drives growth, and what challenges practitioners face day-to-day.
• (nice to have) Former practitioner or operations leader in a manual therapy or mental health clinic

If you don't meet every single qualification but are excited about this role, we'd still love to hear from you.

More About Jane

Jane is a founder-led, high-growth SaaS company with a remote-first team working across Canada, the US, and the UK, united by our mission to help the helpers. We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers. We're all responsible for being deeply connected to their needs, obsessed with improving their experience, and proud of the difference our work makes in their day-to-day lives. Jane is growing fast, and that growth brings exciting challenges that call for adaptability, resilience, learning agility, and humility. We're proud of what we've built and quick to admit what we don't know yet. We listen, learn, and adjust as we go. More than 70,000 businesses run on Jane which has 250,000+ practitioners interacting with our product on a daily basis and growth is continuing to accelerate. Our goal isn't just delivery - it's delight. We move quickly, communicate openly, and solve real problems together. If you're energized by ambiguity, motivated by impact, and eager to learn with others, you'll thrive at Jane.

Compensation & Benefits

At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $162,400 to $218,000. While that is a large range, it is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence. Most new hires join at the accomplished stage, which for this role represents an annual salary of $190,000. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge. We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission. Paying clearly is one of our compensation fundamentals. Watch this short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process. We also offer a comprehensive benefits package, You can learn more about it here!