Market Manager

Drink Wisconsinbly®; Madison (WI); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401k with 3% Match (Immediate)

Health and Dental Insurance

Term Life Insurance (100% Company Paid

Short- & Long-Term Disability (100%)

Base Pay + Commission on all caseSales

Job summary

Drink Wisconsinbly Beverage Co. is seeking a Market Manager Sales in Madison, WI. The candidate will focus on creating and growing accounts within the distributor network, targeting both on- and off-premise partners, and expanding distribution in the assigned territory.

You will collaborate with distributor sales teams, submit accurate orders, and execute product placements and promotions while meeting monthly quotas. Travel and flexible hours are required to support market needs.

Qualifications

• 1-3 years of sales experience in related field (distribution, hospitality, supplier or beverage industry) preferred.
• Valid driver’s license, insurance and satisfactory driving record required.
• Intermediate computer skills (Microsoft Office).
• Reliable car and ability to travel.
• Ability to acquire liquor salespersons permit and other required permits.
• Must be able to manage multiple projects simultaneously.

Responsibilities

• Grow accounts in Madison territory, focusing 90% in-market development.
• Secure and expand distribution in assigned account base.
• Pre-plan sales, territory and account objectives toward quotas.
• Maintain regular communication with distributor partners and customers.
• Travel for company meetings, trainings and crew drives as needed.

Skills

Outside sales

Territory management

Microsoft Office

Driving/Vehicle ownership

Education

High school or equivalent

Tools

Microsoft Office

Job description

Market Manager Sales Position – Madison, Wisconsin

Full Job Description

Drink Wisconsinbly started in 2013 with a simple idea, a bold logo, and a whole lot of Wisconsin pride. What began as a t-shirt quickly grew into a full-on celebration of the Wisconsin way of life — apparel, stories, events, bars, gift shops, and a community of people who know that "Wisconsinbly" is more than a word. It's a way to live.

As the brand grew, so did the thirst. Fans weren't just wearing Drink Wisconsinbly, they were living it at tailgates, supper clubs, lake houses, festivals, backyard cookouts, and corner bars across the state. So we did what any proper Wisconsin brand would do: we started making drinks.

The Drink Wisconsinbly Beverage Co. began with DW Brandy, a smooth, approachable spirit made for Wisconsin's most sacred cocktail tradition: the Brandy Old Fashioned. From there, we took that supper club favorite and made it ready to enjoy anywhere with our canned Brandy Old Fashioned — bringing the classic Wisconsin cocktail out of the bar and into coolers, boats, backyards, and game-day gatherings.

But we didn't stop there. We continued to grow with a lineup of ready-to-enjoy Vodka Cocktails, crafted to be crisp, flavorful, and easy to enjoy wherever fun is had. From bright citrus to sweet-and-tart fruit flavors, each cocktail carries the same spirit that started the brand in the first place: good taste, good times, and a little Wisconsin attitude in every can.

What began as a t-shirt has become a toast — to Wisconsin, to the people who live it, and to drinking Wisconsinbly wherever the day takes you.

Candidate’s preferred residence

• Candidate should reside in the Madison, Wisconsin area or close proximity

Great Work and Social Environment

• We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure
• 401k with 3% Match (Immediate) Beginning January 2027
• Base Pay + Commission on all case sales in territory
• Health and Dental Insurance
• Term Life Insurance ($100k & transferable, 100% Company Paid)
• Short- & Long-Term Disability (100% Company Paid)

What You Get To Do

• 90% in market position creating and growing accounts, 10% office and administrative
• Territory: Territory aligned with our Distributor Frank Liquor in Madison and LaCrosse
• Secure and expand distribution in assigned account base
• Ability to overcome objections, ask for the sale and submit an accurate order
• Ability to recognize, respond and communicate sales opportunities and threats
• Ability to pre-plan sales, territory and account specific objectives towards sales quotas and distributions
• Maintain weekly pre-plan for assigned territory
• Adhere to federal, state and company regulations that govern our industry
• Follow up on customer issues and concerns and follow through on customer commitments
• Work closely with distributor sales teams to develop value-add partnerships
• Create, maintain and update master sales route lists which include buyer information, sales call times, call back times
• Maintain a sales and display kit with all the necessary pricing, sell sheets, samples and point of sale material
• Develop and maintain positive relationships with both on and off premise key accounts
• Assist Distributor partners and customers with new product placement and promotion
• Exhibit discipline and resourcefulness to meet/exceed assigned monthly quotas and placement objectives
• Participate in company sales meetings and on/off-site trainings
• Participate in company “crew drives” outside assigned territory when needed.
• Some Travel will be required for company meetings, sales trainings and crew drives
• Interact respectfully and maintain communication with inter-company departments, distribution partners as well as customers and suppliers
• Flexibility in hours which include early mornings, evenings and/or weekends
• Adaptability and ability to assist a variety of internal and external customer groups and varying personality types
• Monitor inventory to maintain proper amount based on sales trends, promotions, seasonal changes, and new product placement
• Utilize point of sales materials, build displays and merchandise shelves
• Plan and execute product samplings in both on and off premise accounts (number per week based on market needs)

What We Value

• Excellent verbal and written communication skills, as well as persuasion skills
• Goal oriented, focused, and assertive
• Strong knowledge of liquor industry and its retail consumers is preferred
• Outside sales and territory management experience
• Individual contributor and great team player
• Communication: Good clear communication is the lens we want everyone to have. I maintain that when something goes wrong, it comes back to poor communication.Don’t assume they heard the message, make sure they did.
• Creativity: It’s what separates us from every other brand.Incredible creativity. Let’s always keep DWers guessing what we are going to do next.
• Grit: What we are doing is not easy. It takes a tremendous amount of Grit to build a business and a brand. People with Grit are the ones who make visions a reality.
• Kaizen: Continuous improvement.With each and every day, if you think about how you can do your job better, and everybody is doing the same, the company gets better each and every day, weeks, months, years ahead…
• Unity: we are a team. Come one, come all. When someone needs help, please answer the call. One team, one dream.

What We Expect From You

• (1) to (3) years of sales experience in related field (distribution, hospitality, supplier or beverage industry) is preferred
• Valid driver’s license, insurance and satisfactory driving record required
• Intermediate computer skills are required (Microsoft Office)
• Reliable car and ability to travel
• Valid driver’s license and proof of vehicle insurance are required
• Ability to acquire and maintain necessary liquor salespersons permit
• Ability to acquire and maintain any other permits, licenses, etc. that may be required by the Company
• Ability to handle multiple projects simultaneously
• Ability to understand pricing and promotional models
• Must be able to interact with team members on all levels
• Advanced selling and strategic thinking skills
• Must be able to make sound decisions

Physical Demands

• Must be able to lift, carry, push and pull up to 50 pounds repetitively on an occasional basis
• Use arms, wrists, hands, grasp, reach

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. Duties, responsibilities, and activities may change at any time with or without notice.

Employee signature below constitutes employee's understanding of the requirements, essential functions, and duties of the position. By signing the employee confirms they can perform all the essential functions of the position with or without reasonable accommodation.