Market Development Sales Engineer - General Motion Control

Lenze; Dallas (TX); Hybrid; USD 81,000 - 155,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

401k with company match

Paid Time Off

Tuition reimbursement

Flexible schedules

Job summary

Lenze is seeking a General Motion Control Sales Engineer focused on new business acquisitions. This remote role is ideal for candidates in Dallas, TX, Charlotte, NC, or Atlanta, GA.

Responsibilities include driving customer acquisition, supporting OEM applications, and managing a sales pipeline. Candidates should have technical sales experience and a background in automation, with a Bachelor's degree in engineering preferred.

Qualifications

• 5+ years in technical sales, application engineering, or business development.
• Solid understanding of Variable Frequency Drives (VFDs) and servo drives.
• Experience in HVAC-R, data center cooling, and industrial machinery markets.

Responsibilities

• Drive new customer acquisition and grow Lenze’s presence in General Motion Control.
• Proactively identify and target high-potential OEM opportunities.
• Manage a strong sales pipeline and convert opportunities into revenue.

Skills

Technical sales

Customer acquisition

Communication skills

CRM usage

Sales engineering

Market knowledge

Problem-solving

Education

Bachelor’s degree in Electrical Engineering

Bachelor’s degree in Mechanical Engineering

Bachelor’s degree in Automation

Tools

Microsoft Office

CRM Tools

ERP Systems (SAP)

Job description

Description

Lenze Americas is hiring a General Motion Control Sales Engineer focused on new business acquisitions. This is a remote opportunity for candidates based in the Dallas, TX, Charlotte, NC, or Atlanta, GA areas.

Position:

Market Development Sales Engineer - GMC

Position Location:

Dallas, TX, Charlotte, NC, or Atlanta, GA areas

Position Type:

Remote

Compensation:

$81,000 - $155,000 (Estimated compensation includes base salary plus target incentive. Base salary varies depending on location, skills, knowledge, education, and industry experience)

Position Snapshot:

The Market Development Sales Engineer - GMC is responsible for driving new customer acquisition and growing Lenze’s presence in the General Motion Control segment. This segment primarily includes OEM applications in HVAC-R, datacenter cooling, fan & pump, process automation, water/wastewater, dairy and car wash industries, promoting Lenze’s drive-based automation solutions. This business development role focuses on generating and qualifying leads, advancing them through the sales pipeline, building a strong growth funnel and converting untapped opportunities into revenue while positioning Lenze as a trusted partner through a compelling, value-driven approach.

About you:

You’re a true hunter who thrives on uncovering untapped sales opportunities and driving growth. Competitive and highly motivated, you excel at winning new customers and landing new logos, using your technical expertise, industry experience, and outgoing personality to build strong relationships and earn trust.

A day in the life:

• Proactively identify and target high-potential OEM opportunities in the GMC segment focusing on AC inverter (VFD) and drive based solutions
• Conduct outreach, qualify leads, and secure initial customer meetings
• Lead discovery conversations to understand customer applications, needs, and buying processes
• Support customer presentations and product demonstrations in collaboration with industry segment specialist and internal teams
• Build and manage a strong pipeline, advancing opportunities through the sales funnel to close
• Accurately track all customer activity, pipeline progress, and next steps in CRM
• Partner with channel managers and distribution to expand market reach and develop opportunities
• Increase share of wallet at existing accounts by identifying additional applications and growth opportunities
• Provide accurate forecasts, meet or exceed sales targets, and contribute to territory growth
• Collaborate with application engineers and product managers to deliver effective customer solutions
• Continuously build product, application, and market knowledge
• Participate in training, sales reviews, and cross-functional initiatives to improve performance

Requirements

What you will need:

• Bachelor’s degree in Electrical Engineering, Mechanical Engineering, Automation, or related experience preferred
• 5+ years (ideally) in technical sales, sales engineering, application engineering, or business development roles within industrial automation, drives, motion control, electrical components, or related industries
• Previous experience supporting OEM applications within HVAC-R, data center cooling, fan and pump systems, water and wastewater treatment, process automation, dairy processing, car wash equipment, or other industrial machinery markets highly preferred
• Solid understanding of Variable Frequency Drives (VFDs), servo drives, motion control, motors, and drive-based automation solutions is highly desirable
• Knowledge of target markets, including OEM applications, competitors, industry trends and dynamics
• Proven success in new customer acquisition with a proactive, results-driven “hunter” mindset
• Disciplined in CRM usage, pipeline management, and data-driven performance tracking (KPIs)
• Ability to lead discovery conversations, qualify opportunities, and manage sales cycles with minimal guidance
• Strong communication and interpersonal skills to engage technical and business stakeholders
• Ability to clearly communicate value propositions and quantify customer impact
• Resilient, persistent, and comfortable navigating ambiguity and overcoming challenges
• Proficient in Microsoft Office; experience with CRM tools and ERP systems (SAP preferred)
• Willingness to travel up to 40% for customer visits, trade shows, and training

Perks of being part of our team:

• Blue Cross Blue Shield Medical Insurance – multiple plan options
• Blue Cross Blue Shield Dental Insurance
• FSA, HSA options
• Vision Insurance
• 401k with company match, fully vested
• Paid Time Off
• 10 company paid holidays
• Company paid disability & AD&D insurance
• 100% paid parental leave after one year of service
• Supplemental insurance plans (Identity theft, cyber protection, additional life, etc.)
• Tuition reimbursement
• Many of our positions offer flexible schedules to meet your needs
• Relaxed business casual environment
• Sit/Stand desks for onsite office positions
• Frequent team building activities
• Career development opportunities

About us:

Lenze is a global manufacturer of electrical and mechanical drives, motion control and automation technology - offering products, drive solutions, complete automation systems, and engineering services and tools from one single source. Our products can be found in many industries, including automotive, packaging, material handling and logistics, robotics, and industrial equipment (pumps/fans).

A global network of distributors and representatives makes Lenze Americas perfectly positioned to meet the motion control needs of customers worldwide. Lenze Americas, the American subsidiary of Lenze SE of Germany, is headquartered in Uxbridge, Massachusetts; corporate global headquarters are in Hamelin, Germany.

Our culture:

We’re powered by people. Our culture is built on collaboration, innovation, and respect—where every voice matters and every idea has the potential to shape the future. We believe in balance, supporting our team with the flexibility and resources they need to thrive both professionally and personally.

Lenze is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.