Market Development Representative - On Premise - Lansing

Sazerac Company; Lansing (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive Pay

Benefits from Day One

401(k) Plan

PTO & Holidays

Tuition Reimbursement

Job summary

Sazerac Company in Michigan is seeking a Market Development Representative to drive growth across our on-premise and spirits portfolio. You will partner with distributors, educate customers, and execute strategic programs to boost distribution and volume.

The role requires field sales experience, willingness to travel within the territory, and a track record of meeting volume targets. Join a team that values initiative, teamwork, and results.

Qualifications

• Education: Bachelor’s degree or equivalent experience.
• Minimum 1 year field sales experience in alcohol-beverage or CPG.
• Results-driven with proven volume and distribution achievements.
• Willingness to travel within assigned territory and flex hours.

Responsibilities

• Craft growth solutions for assigned accounts to boost market share.
• Lead brand-building through consumer trends and education.
• Coordinate in-store selling with distributors and retailers.
• Support volume objectives across core brands.
• Implement programs for distribution, merchandising, and promos.
• Build rapport with customers and communicate with partners.

Skills

Sales

Data analytics

Communication

Mobility

Education

Bachelor's degree or equivalent experience

Tools

CRM (Salesforce)

Job description

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

Join us in being the key partner for vibrant on premise (think lively restaurants and bars) locations to achieve volume and distribution sales goals for our brands across Sazerac's diverse spirits portfolio! Each day in your assigned territory brings new opportunities to connect consumers with their favorite brands.

What You’ll Be Doing:

As a Market Development Representative, you and your team will play a pivotal role in our success story. The role involves:

• Crafting Solutions for Growth:Implement and manage innovative solutions to boost business for assigned accounts, ensuring Sazerac brands soar in market share.
• Brand Building:Use consumer and category trends as your toolkit to educate customers, solve challenges, and skyrocket sales – building brands is an art.
• Distribution:Lead distributors with in-store selling, marketing, and account execution.
• Volume Objectives:Help achieve volume objectives for the core brands in our diverse portfolio.
• Strategic Programs:Implement and execute programs that deliver on distribution, merchandising, display, and retail promotional goals – turning plans into results.
• Rapport Building:Develop mutually valuable rapport with assigned customers by understanding their needs and requirements.
• Communication & Collaboration:Take center stage as the communication lead between key customers, wholesalers, and our internal dream team.
• KPI Monitoring:We track established Key Performance Indicators (KPIs) to ensure we consistently reach our goals.

*Job responsibilities may vary by state depending on regulatory requirements for the state.

Qualifications/Requirements

Do you have an achievements-based resume?Highlight your sales accomplishments!

• Education:Bachelor's degree or equivalent experience.
• Experience:Minimum 1 year of professional field sales experience in alcohol-beverage or CPG (consumer packaged goods) industries. New college graduates are required to have a sales/marketing internship or full/part-time sales role (preferably in consumer-packaged goods) and/or sales competition experience.
• Results Driven:Proven volume achievements and ability to deliver on distribution and retail promotional goals.
• Technical Savvy:Demonstrated successful use of sales data analytics and tools to drive sales results, identify market trends, and produce measurable results.
• Mobility:A valid driver's license and ability to travel within an assigned territory is required.
• Schedule:Flexibility to work non-traditional hours, including evenings and weekends.
• Location:Live in or near the territory.
• Expenses:Ability to personally cover ordinary and essential business expenses that will be promptly reimbursed.
• Compliance:Required to obtain a solicitor’s permit in any state

Culture and Benefits

A career at Sazerac offers you the opportunity to reach your full potential as part of a creative, decisive, high-performance team. Sazerac values the needs and wants of our team members and offers inclusive benefits to attract and retain the best talent. Our culture is built upon the values of hard work, diligence and personal responsibility.

Sazerac Team Members enjoy:

• Competitive Pay
• Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
• Family Coverage:Options to cover family members, including domestic partners.
• 401(k) Plan:Immediate access to a matching 401(k) plan.
• Flexible Time Away:Enjoy paid time off (PTO), holidays, and parental leave.
• Mental Health and Wellness:Access to mental health care and wellness incentive programs.
• Educational Support:Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
• Fun Extras:Enjoy branded apparel, fun events, and a team member bottle purchase program.
• Training and Development:Opportunities for professional growth and development.

Benefits, salary range, and programs may vary by role or location. For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Please ask your Talent Acquisition Partner for more information about our total rewards package. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.