Market Development Representative - Off Premise - Lakeland/Winter Haven

Sazerac Company; Winter Haven (FL); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive benefits

401(k) plan with company matching

Tuition reimbursement

Job summary

Sazerac Company is seeking a Field Sales Representative based in Winter Haven, Florida. This role focuses on building and maintaining relationships with off-premise locations such as grocery stores and liquor stores. Key responsibilities include crafting growth solutions, achieving volume targets, and executing distribution initiatives. Candidates should possess a Bachelor's degree, have at least one year of sales experience in the relevant industry, and demonstrate strong analytical and communication skills. Flexible hours and travel are required.

Qualifications

• Minimum 1 year of field sales experience in the alcohol-beverage or consumer packaged goods industry.
• Proven volume achievements in sales.
• Ability to drive sales results using analytics.

Responsibilities

• Implement and manage innovative strategies to boost business.
• Educate customers on consumer and category trends.
• Lead distributors in marketing and account execution.

Skills

Sales experience

Communication skills

Data analytics

Relationship building

Education

Bachelor's degree or equivalent experience

Job description

Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family‑owned company with operations in the United States and around the world. Since the 2000s, Sazerac has achieved double‑digit growth each year and produces award‑winning bourbons and whiskeys such as Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye, as well as popular spirits including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Location

Winter Haven or Lakeland, FL (must live in or near the territory)

Job Description / Responsibilities

Join us as a key partner for off‑premise locations—grocery stores, convenience stores, and liquor stores—helping to achieve volume and distribution sales goals for our brands across a diverse portfolio of spirits. Each day presents new opportunities to connect consumers with their favorite products.

• Craft solutions for growth: implement and manage innovative strategies to boost business for assigned accounts.
• Build brands: use consumer and category trends to educate customers, solve challenges, and increase sales.
• Distribution: lead distributors in in‑store marketing and account execution.
• Volume objectives: help achieve volume targets for core brands.
• Strategic programs: execute initiatives that deliver on distribution, merchandising, display, and retail promotional goals.
• Rapport building: develop mutually valuable relationships with customers by understanding their needs.
• Communication & collaboration: act as the communication lead between customers, wholesalers, and internal teams.
• KPI monitoring: track established key performance indicators to ensure consistent achievement of goals.
• Job responsibilities may vary by state due to regulatory requirements.

Qualifications / Requirements

• Education: Bachelor’s degree or equivalent experience.
• Experience: Minimum 1 year of professional field sales experience in the alcohol‑beverage or consumer packaged goods industry. New college graduates may have a sales/marketing internship or part‑time sales role (preferably in consumer‑packaged goods) and/or sales competition experience.
• Results driven: proven volume achievements and ability to deliver on distribution and retail promotional goals.
• Technical savvy: demonstrated success using sales data analytics and tools to drive sales results, identify market trends, and produce measurable outcomes.
• Mobility: a valid driver’s license and ability to travel within an assigned territory.
• Schedule: flexibility to work non‑traditional hours, including evenings and weekends.
• Location: live in or near the territory.
• Expenses: ability to personally cover ordinary and essential business expenses, which will be promptly reimbursed.
• Compliance: required to obtain a solicitor’s permit in any state in which the role is performed.

Physical Requirements

• Standing for an extended period of time.
• Ability to pick up and/or move objects up to 35 lbs without assistance.
• Ascend or descend stairs.
• Ability to drive and visit multiple accounts in one day.
• Strong communication skills.

Culture and Benefits

A career at Sazerac offers opportunities to reach your full potential as part of a creative, decisive, high‑performance team. The company values hard work, diligence, and personal responsibility and provides inclusive benefits to attract and retain top talent.

• Competitive pay.
• Comprehensive benefits from day one—medical, dental, vision, disability, and life insurance.
• Family coverage, including options for domestic partners.
• Immediate access to a 401(k) plan with company matching.
• Flexible time away: paid time off, holidays, and parental leave.
• Mental health and wellness support and incentive programs.
• Educational support: tuition reimbursement and a scholarship program for dependents.
• Fun extras: branded apparel, events, and a team‑member bottle‑purchase program.
• Training and development opportunities.

Benefits, salary range, and programs may vary by role or location. For roles within our commercial team, the salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cellphone reimbursement. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability, or any other legally protected status.