Market Development Manager - West

Ionis Pharmaceuticals, Inc.; Carlsbad (CA); Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Ionis Benefits

Job summary

Ionis Pharmaceuticals, Inc. seeks a Market Development Manager for the U.S. commercial team.

You will drive thought leader engagement, uncover regional market opportunities, and bridge regional teams with headquarters. You will lead accounts, train field staff on disease states and products, and identify high-impact educational programs in the community. You will collaborate with Clinical Specialists, District Managers, and Field Medical Directors, and with Marketing, Sales, Market Access, and

Qualifications

• 7+ years cross-functional experience in commercial life sciences (pharma/biotech).
• MBA or related graduate degree preferred.
• Strong stakeholder management and ability to engage with C-suite.

Responsibilities

• Identify and engage key accounts and regional customers to drive market opportunities.
• Provide field-based training and coordinate with cross-functional teams.
• Develop regional marketing tactics aligned to brand strategy.
• Manage regional budgets and track account-level execution.
• Monitor thought leaders and ensure compliant speaker programs.
• Collaborate with Sales, Medical Affairs, Market Access and Marketing.

Skills

Thought leader engagement

Relationship management

Market access awareness

Project management

Education

Bachelor’s Degree in Life Sciences or Business

MBA or related graduate degree

Job description

Headquartered in Carlsbad, California, and with offices in Boston, Massachusetts, and Dublin, Ireland, Ionis has been at work for more than three decades discovering medical breakthroughs that have redefined life for people with serious diseases. We’re pioneers in RNA-targeted medicines, and our platform continues to revolutionize drug discovery and transform lives for patients with unmet needs. With multiple marketed medicines and a leading pipeline in neurology, cardiology and select areas of high patient needs, we continue to drive innovation in RNA therapies in addition to advancing new approaches in gene editing to provide greater value to patients and are well positioned financially to deliver on our strategic goals.

At Ionis, we pride ourselves on cultivating a challenging, motivating and rewarding environment that fosters innovation and scientific excellence. We know that our success is a direct result of the exceptional talents and dedication of our employees.

With an unprecedented opportunity to change the course of human health, we look to add diverse individuals, skill sets and perspectives to our exceptional team. We continue to invest time, money and energy into making our onsite, hybrid and remote work environments a place where solid and lasting relationships are built and where our culture and employees can thrive.

POSITION:

The Market Development Manager is a senior role within our U.S. commercial team responsible for driving meaningful Key Opinion Leader engagement, uncovering and pulling through regional market opportunities, and acting as a key bridge between our regional teams and headquarters. In this role you will take the regional lead on key accounts, customers, and resource deployment; provide field-based training on disease state, product, and marketing materials; and play a pivotal role in identifying high-impact educational programs in the community. Consistent with marketing strategy, you will craft strategic execution plans aimed at influential external stakeholders in your region, collaborating with other field-based professionals (Clinical Specialists, District Managers, Field Medical Directors) and internal teams in Marketing, Sales, Market Access, and Medical Affairs. You will report to the Regional Executive Director and become an integral part of our customer facing team.

RESPONSIBILITIES:

The Market Development Manager will possess a deep understanding of the healthcare market in their respective region and the Familial Chylomicronemia Syndrome (FCS) and Severe Hypertriglyceridemia (sHTG) community, including the key customers and accounts treating cardiovascular and lipid related diseases. This will include identifying unique objectives and needs of each customer in their pursuit of improved patient outcomes by advocating for patients suffering from FCS and any follow-on indications. The Market Development Manager will achieve this by building, maintaining and leveraging networks and opinion leader relationships in coordination with the Regional Executive Director. This critical role is important to drive brand advocacy, establish Ionis as a trusted, enduring partner amongst thought leaders in the FCS/sHTG and lipid communities. Conducts all aspects of business in compliance with Ionis’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Strategy and Innovation

• Develop deep clinical and commercial knowledge of the FCS/sHTG market; understand the treatment and market dynamic in their specific region.
• Drive results in key areas, including opinion leader relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, field training and management, and regional marketing efforts.
• Engages with national and regional thought leaders in the field and at key congresses.
• Engages with national and regional thought leaders to impact education and drive brand advocacy; works with regional teams to identify and cultivate emerging opinion leaders.
• Serves as commercial liaison on thought leader engagement across departments including Sales, Medical Affairs/FMD, Market Access and Marketing.

Regional Marketing Execution

• Works with cross-functional teams to provide key customer insights to inform strategy, tactics, messaging, and program execution.
• Develops/executes region specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional (customer) needs.
• Manages marketing projects and budgets associated with any regional key customer activities.
• Interprets and translates scientific clinical data and market research insights into commercial thought leader strategy aligned to olezarsen brand strategy.
• Provides field-based training for sales, when needed.
• Executes Account Coordination with cross-functional field partners
• Responsible for monitoring account-level execution, identifying gaps, and driving coordination.
• Works closely with Regional Executive Director to align on top accounts, regional marketing priorities & needs.

Insight Generation

• Measures impact of thought leader marketing activities on a continual basis and adjusts course where appropriate.
• Provides resource oversight in coordination with Regional Executive Director and District Manager team
• Aids in identification and development of physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
• Ensures appropriate and compliant execution of speaker programs.
• Monitors speaker performance at live programs and provides feedback to marketing and compliance partners as needed.

QUALIFICATIONS:

• Valid U.S. driver's license and driving record in compliance with company standards
• Bachelor’s Degree; BS/BA in Life Science, Biology, (or similar scientific) or business-related field.
• MBA or other related graduate degree preferred.
• Total 7+ years of cross-functional industry experience in commercial life sciences (pharma or biotechnology), specialty experience with biologics preferred.
• Proven track record for consistently meeting or exceeding financial and/or other quantitative and qualitative targets.
• Ability to work successfully in a dynamic, fast paced, collaborative environment while managing multiple projects simultaneously
• Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred.
• Excellent interpersonal, written, and verbal skills required, including relationship management, positively influencing others and the ability to effectively engage with C-suite executives.
• Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate compliant action based on the available information and consistent with the over-arching strategy.
• Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals.
• Solid understanding and adherence to external laws, codes, and company policies that apply to the healthcare industry
• Extensive comprehension of the healthcare system including market access landscape and payer reimbursement policies
• Deep account management experience, ideally local and regional understanding of health systems preferred.

Ionis offers an excellent benefits package! Follow this link for more details: Ionis Benefits

The pay scale for this position is $140,000-175,000

Ionis Pharmaceuticals, Inc. and all its subsidiaries are proud to be EEO employers.