Market Development Manager

Sazerac; Sacramento (CA); On-site; USD 87,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Paid time off

Job summary

Sazerac is hiring a Market Development Manager to lead a team of Market Development Representatives, driving brand growth and distribution across assigned markets.

You will supervise field sales activities, develop programs, and monitor KPIs to achieve sales objectives. Requires 3+ years in CPG sales, leadership, and willingness to travel up to 50% in a district.

Qualifications

• Bachelor’s degree in business or related field.
• Minimum 3 years of professional sales experience in the CPG industry.
• Proven success in managing and leading people.
• Demonstrated use of sales data analytics and tools to drive results.
• Valid driver’s license and ability to travel up to 50%.

Responsibilities

• Supervise a team of Market Development Representatives to build brands and maximize distribution.
• Develop and implement strategic programs for distribution, activations, displays, and promotions.
• Meet or exceed volume objectives and support brand priorities.
• Plan and execute field visits to priority accounts and manage territory effectively.
• Track KPIs to monitor performance and drive improvements.

Skills

Sales leadership

Data analytics

Communication

Travel readiness

Education

Bachelor’s degree in business or related field

Job description

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

Are you ready to lead and be a key player in our strategic company expansion in sales? Sazerac invites you to join us as a Market Development Manager, where you\'ll supervise a team and lead a best-in-class salesforce to build brands and make a significant impact in the field, fostering meaningful connections between consumers and our brands.

What You’ll Be Doing:

As a Market Development Manager, you and your team will play a pivotal role in our success story. You’ll supervise a team of Market Development Representatives to build brands, maximize distribution, and solve problems.

• Motivation and Development: Inspire and develop your team to build brands to meet individual and company sales objectives.
• Strategic Programs: Establish and implement marketing programs for distribution, product activations, merchandise displays, and retail promotions.
• Volume Objectives: Help achieve sales objectives for brands according to the priorities.
• Field Sales Territory Management: Plan and execute consistent account visits with priority accounts.
• KPI Tracking: Implement and support Key Performance Indicators (KPIs) for your team.

#LI-AP1

Qualifications/Requirements

Do you have an achievements-based resume? We want to see your successes. Highlight your accomplishments and the impact you\'ve made in your sales career!

• Education: Bachelor’s degree in business or related field.
• Experience: Minimum 3 years of professional sales experience in the consumer-packaged goods industry (CPG).
• Leadership Experience: Proven success in managing and leading people.
• Technical Savvy: Demonstrated successful use of sales data analytics and tools to drive sales results, identify market trends, and produce measurable results.
• Mobility: A valid driver\'s license and ability to travel within an assigned district is required.
• Schedule: Flexibility to work non-traditional hours, including evenings and weekends.
• Travel: Ability to travel up to 50% overnights when necessary.
• Location: Candidate must reside in or near the district.
• Expenses: Ability to personally cover ordinary and essential business expenses that will be promptly reimbursed
• Compliance: Must be able to obtain a relevant solicitor’s permit in any state.

Preferred Qualifications

• 3+ years in customer or distributor management
• On-Premise and Off-Premise sales experience
• Market development and sales analysis experience

Physical Requirements

• Standing for an extended period of time
• Ability to pick up and/or move objects up to 35lbs without assistance
• Ascend or descend stairs
• Ability to drive and visit multiple accounts in one day
• Strong communication skills

Culture and Benefits

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The annual salary range for this role is $87,000 - $129,700. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Please ask your Talent Acquisition Partner for more information about our total rewards package. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.