Market Development Lead, Lorton
Campbell Soup Company
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Benefits offered by this job
Job summary
Campbell Soup Company is seeking a Market Development Lead to drive market growth by partnering with Independent Distributor Partners and retailers. You will build relationships with IDPs and store leadership, using disciplined planning to adapt to changing technology and consumer behavior.
The role requires 3+ years in sales/CPG (or 2+ years with a bachelor’s degree), strong communication, and proficiency in Excel/PowerPoint.
Qualifications
- 3+ years of related sales or CPG experience, or 2+ years with a bachelor’s degree.
- Strong written and verbal communication, influencing, leadership, problem‑solving, technical, and analytical skills.
- Proficiency in Microsoft Excel and PowerPoint.
- Ability to travel locally and overnight, relocate if required, and work flexible hours.
- Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs.
Responsibilities
- Engage IDPs to support customer service and identify sales growth opportunities.
- Lead route consults and meetings to understand needs and growth opportunities.
- Deliver weekly, period, and quarterly sales plans to grow market share.
- Identify market opportunities and share insights with IDPs.
- Coordinate inventory, logistics needs, and respond to retailer concerns within 24 hours.
- Build trust with store management and retail partners; support item launches and planogram compliance.
Skills
Education
Tools
Job description
Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on‑site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
The Market Development Lead (MDL) drives market growth and development by partnering and engaging with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs, store leadership, and key retailer decision makers, and uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.
- Independent Distributor Partner (IDP) Engagement Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
- Recommend optional resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
- Lead route consults as IDPs request; conduct optional business meetings with IDPs to understand needs, support planning, and identify growth opportunities.
- Retail Development Deliver weekly, period, and quarterly sales plans and grow market share.
- Identify market opportunities and share insights with IDPs.
- Support retailer expectations by communicating, organizing, and planning targets for distribution, merchandising, promotions and key retailer events.
- Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.
- Business Fundamentals Use data to identify retailer needs, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.
- Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
- Identify potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.
- Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
- Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.
Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs.
(Must Have) 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree. Strong written and verbal communication, influencing, leadership, problem‑solving, technical, and analytical skills. Proficiency in Microsoft Excel and PowerPoint. Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs. Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.
(Nice to Have) B.A. preferred.
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
The target base salary range for this full‑time, salaried position is between $67,000-$92,200 Individual base pay depends on work location and additional factors such as experience, job‑related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
We’re proud to be a purpose‑driven company, connecting people through food they love. Are you our missing ingredient?
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