Market Development Lead, El Paso

Campbell Soup Company; United States; On-site; USD 67,000 - 92,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Disability insurance

AD&D

Life insurance

401(k) with company match

Unlimited sick time

Paid time off & holidays

On-site fitness center

On-site day care

Company store

Campbell’s Cares - matching donations

Job summary

Campbell’s is seeking a Market Development Lead to drive growth by partnering with Independent Distributor Partners and retailers. Build relationships, deliver sales plans, and identify opportunities to expand market share in the region.

You will analyze retailer needs, coordinate with internal teams, and support item launches while ensuring effective route health and KPI delivery across channels.

Qualifications

• 3+ years of related sales or CPG experience.
• Strong written and verbal communication, influencing, leadership, problem-solving, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours.

Responsibilities

• Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
• Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• Lead route consults with IDPs; conduct meetings to understand needs, support planning, and identify growth opportunities.
• Deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities and share insights with IDPs.
• Communicate targets for distribution, merchandising, promotions and key retailer events, and plan accordingly.
• Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, and secure displays while responding within 24 hours.
• Use data to identify retailer needs, performance trends, and growth opportunities, and communicate to IDPs and partners.
• Build trust with store management, support launches, ensure planogram compliance, store resets, and inventories; resolve service issues.
• Identify potential IDPs for open routes and visit key accounts to identify opportunities across channels.
• Communicate professionally, manage priorities, solve problems, use insights, and participate in training.
• Demonstrate strong presentation and written/verbal communication, with proficiency in Microsoft Office and internal sales systems.

Skills

Sales experience

CPG knowledge

Communication skills

Leadership

Analytical skills

Problem solving

Excel

PowerPoint

Travel ability

Education

Bachelor's degree

Tools

Microsoft Excel

PowerPoint

Job description

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center.
• Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our "Campbell’s Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Job Description

How You Will Make History Here… The Market Development Lead (MDL) drives market growth and development by partnering and engaging with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs, store leadership, and key retailer decision makers, and uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

Independent Distributor Partner (IDP) Engagement

• Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
• Recommend optional resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• Lead route consults as IDPs request; conduct optional business meetings with IDPs to understand needs, support planning, and identify growth opportunities.

Retail Development

• Deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities and share insights with IDPs.
• Support retailer expectations by communicating, organizing, and planning targets for distribution, merchandising, promotions and key retailer events.
• Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.

Business Fundamentals

• Use data to identify retailer needs, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.
• Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
• Identify potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.
• Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
• Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.

Who You Will Work With…

Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs.

What You Bring to the Table…

(Must Have) 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree. Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills. Proficiency in Microsoft Excel and PowerPoint. Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs. Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

Nice to Have

It Would Be Great if You Have… (Nice to Have) B.A. preferred.

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Compensation and Benefits

The target base salary range for this full-time, salaried position is between $67,000-$92,200 Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.