Market Development Lead, El Paso

campbellsoup; El Paso (TX); On-site; USD 67,000 - 92,000; Full time

Benefits offered by this job

Benefits start day one

401(k) matching

Unlimited sick time

PTO & holidays

On-site fitness center

On-site day care

Company store

ERGs

Volunteer donations match

Job summary

Campbell's is seeking a Market Development Lead to drive growth by partnering with Independent Distributor Partners and retailers. You will build strong relationships with IDPs, store leadership, and key decision makers, applying disciplined planning to respond to market changes.

Responsibilities include engaging IDPs, leading route consultations, shaping weekly and quarterly sales plans, coordinating inventory and displays, and analyzing data to identify opportunities.

Qualifications

• 3+ years of related sales or CPG experience, or 2+ years with a bachelor's degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Engage Independent Distributor Partners to support service and growth.
• Lead route consults and meetings with IDPs to understand needs and opportunities.
• Drive weekly, period, and quarterly sales plans and market share growth.
• Coordinate inventory, logistics, and displays to secure placements.
• Analyze retailer data to identify opportunities and communicate insights.

Skills

Communication skills

Influencing

Leadership

Problem-solving

Technical

Analytical

Education

Bachelor's degree preferred

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here...

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs, store leadership, and key retailer decision makers, and uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

What You Will Do...

Independent Distributor Partner (IDP) Engagement

Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.

Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.

Lead route consults and individual or group meetings with IDPs to understand needs, support planning, and identify growth opportunities.

Retail Development

Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.

Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events.

Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.

Business Fundamentals

Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.

Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.

Recruit potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.

Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.

Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.

Who You Will Work With...

Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs.

What You Bring to the Table... (Must Have)

3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor's degree.

Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.

Proficiency in Microsoft Excel and PowerPoint.

Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.

Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

It Would Be Great if You Have... (Nice to Have)

B.A. preferred.

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Compensation and Benefits

The target base salary range for this full-time, salaried position is between $67,000-$92,200

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health,