Market & Competitive Intelligence Analyst

Verathon, Inc.; Bothell (WA); On-site; USD 87,000 - 139,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life insurance

Paid holidays

Paid time off

401(k) matching

Job summary

Verathon is seeking a Market & Competitive Intelligence Analyst to own analytical foundations for the Airway product portfolio in Bothell, WA. You will develop market models, size, growth, share estimates, segmentation, and pricing dynamics across global markets, partnering with product, sales, finance, and regional teams.

The ideal candidate is analytically rigorous, commercially minded, and capable of turning ambiguous data into clear recommendations with a track record of delivering results.

Qualifications

• Bachelor degree in business, marketing, finance, economics, data analytics, or related field; MBA preferred.
• 3+ years of market or competitive intelligence, product marketing, market research, finance, or related field; or 2+ years with MBA.
• Experience in medical device, healthcare, or high-tech B-to-B industries preferred.
• Strong analytical modeling skills across market sizing, share, growth, forecasting, segmentation, pricing, and business cases.
• Advanced Excel, AI-enabled analysis, and data-analysis skills; experience with Power BI, Tableau, CRM/ERP data, or similar tools preferred.
• Ability to source, validate, and synthesize internal and external data.
• Strong business acumen, problem solving, and critical thinking; comfortable with ambiguity and travel.

Responsibilities

• Own market models by segment, geography, and product category including size, growth, share, and opportunity estimates.
• Track market trends and publish recurring market/share reporting for reviews and planning.
• Maintain market segmentation frameworks covering customer segments, buying behavior, and growth.
• Source, validate, and integrate internal and external market data; improve data quality and governance.
• Monitor competitor updates, pricing signals, and provide insights to Product Managers for launches.
• Translate analysis into executive-ready recommendations and presentations for leadership.
• Partner with PM, Marketing, Sales, Finance, and Regions to support planning and business cases.

Skills

Market intelligence

Analytical modeling

Cross-functional collaboration

Excel

Power BI

Tableau

Pricing analysis

Education

Bachelor's degree in business/marketing/finance/economics/data analytics

MBA preferred

Tools

Power BI

Tableau

CRM/ERP data

Job description

Company Overview

Verathon is a global medical device company committed to being a trusted partner to our customers and advancing patient care through innovative Airway Management and Urology solutions. For more than 40 years, we have worked alongside healthcare professionals to understand their needs and deliver high-quality technologies that provide lasting clinical and economic value.

Our portfolio includes leading GlideScope®video laryngoscopy and BFlex™ bronchoscopy solutions, BladderScan®bladder volume measurement, and a growing range of single-use Urology solutions. Behind our innovations is a diverse, global team united by a commitment to our customers, collaboration, and improving patient care.

Verathon, a business unit of Roper Technologies, is headquartered in Bothell, Washington, with international subsidiaries in Canada, Europe, and Asia Pacific. For more information, please visit www.verathon.com.

Overview

Verathon is looking for a Market & Competitive Intelligence Analyst to become the newest member of our Airway Team located in Bothell, WA.

You will be responsible for owning the analytical foundation for the Airway product portfolio, including market models, market size and growth, share estimates, market segmentation, competitive intelligence, and pricing dynamics across global markets. You will collaborate closely with product management, sales, finance, and regional marketing, to create a reliable source of market truth that supports portfolio, pricing, launch, lifecycle, and growth decisions. The ideal candidate is an analytically rigorous, commercially minded problem-solver who can turn ambiguous internal and external data into clear recommendations and operate effectively both strategically and tactically with a proven track record of delivering results.

If you are an experienced and driven marketing, market intelligence, or commercial analytics professional looking for a new challenge in a rapidly growing business with a purpose of making a real difference in today's world, then the Market & Competitive Intelligence Analyst role at Verathon is the job you have been looking for.

Responsibilities

• Own market models by segment, geography, and product category, including market size, growth, share, and opportunity estimates.
• Track market trends and publish recurring market/share reporting for operating reviews, annual planning, and strategic reviews.
• Maintain market segmentation frameworks covering customer segments, buying behavior, and growth opportunities.
• Source, validate, and integrate internal and external market data; improve data quality, model accuracy, definitions, documentation, and governance to maintain a trusted source of market and competitive insight.
• Monitor competitor market updates, including quarterly filings, financial updates, strategic moves, pricing signals, and competitive insights; assist Product Managers with launch and claims updates as needed.
• Monitor pricing dynamics across global markets, including list and net pricing trends, regional pricing dynamics, competitor pricing where available, and implications for price realization, promotions, and deal strategy.
• Translate analysis into executive-ready recommendations and presentations supporting portfolio, launch, lifecycle, pricing, investment, and regional expansion decisions.
• Partner with Product Management, Marketing, Sales, Finance, and Regional teams to support planning, business cases, and executive reviews.

Qualifications

• Bachelor degree in a relevant field such as business, marketing, finance, economics, data analytics, or related discipline; MBA preferred.
• 3+ years of experience in market or competitive intelligence, product marketing, market research, finance, or related field; or 2+ years of relevant experience with an MBA.
• Experience in medical device, healthcare, or high-tech B-to-B industries, or hospital-based product experience preferred.
• Strong analytical modeling skills across market sizing, share, growth, forecasting, segmentation, pricing, and business cases.
• Advanced Excel, AI-enabled analysis, and data-analysis skills; experience with Power BI, Tableau, CRM/ERP data, or similar tools preferred.
• Ability to source, validate, and synthesize internal and external data, including market research, procedure data, public financial reports, market reports, and field input.
• Strong business acumen, problem solving, and critical thinking; comfortable working through ambiguous data and incomplete market information.
• Ability to develop knowledge of clinical applications and hospital economics across global geographies.
• Strong cross-functional collaboration and influence skills in a matrixed environment.
• Excellent verbal, written, and presentation skills; able to turn analysis into clear recommendations for product teams and senior leadership.
• Up to 10% domestic and international travel is required.

Salary range - $87,412.00 - $138,552.00 (Compensation will vary based on skills, experience and location; it is not typical to be hired at or above the top of the salary range).

Full-time employees who are not on a commission plan are eligible for Verathon’s annual bonus plan based on company and individual performance.

Verathon provides a competitive benefits package including medical, dental, vision, basic life insurance, paid holidays, paid time off and a 401(k) matching plan. For more information, please visit our complete Benefits Summary at https://www.verathon.com/sites/default/files/2026-02/US_HQ_Employee_Benefits_Summary.pdf.

EEO

Research shows that women and underrepresented groups tend to apply to jobs only when they check every box on a job posting. If you’re currently reading this and hesitating to click “Apply” for that reason, we encourage you to go for it! Even if you are not a match for this role, we may have another opportunity that may be a great fit. Verathon is an equal opportunity employer and strongly supports diversity in the workplace. We believe that diverse ideas, opinions and perspectives will build a strong foundation for success. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Verathon will be based on merit, qualifications, and abilities. Verathon does not discriminate in employment opportunities or practices on the basis of race, color, religion, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.