Market Area Coordinator

Lincoln Motor Company; City of Albany (NY); On-site; USD 65,000 - 166,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Parental leave

Vehicle discount

Tuition assistance

Paid time off

Job summary

Lincoln Motor Company seeks a Market Area Coordinator to lead market strategy, workforce planning, and governance for technician workforce initiatives across Ford and Lincoln dealer networks.

You will translate technician priorities into market actions, optimize resource allocation, and collaborate with Ford regional teams, training partners, and dealers to improve outcomes and ROI. Travel will be frequent as markets evolve.

Qualifications

• Associates degree required.
• 2–5+ years of professional experience in automotive or manufacturing environment.
• Willingness to relocate and travel ~65%.

Responsibilities

• Own the workforce strategy for the assigned market based on dealer needs and Ford strategic objectives.
• Provide strategic direction and governance for TCS resources.
• Build and maintain strong relationships with Ford Regional Teams and dealers.
• Monitor and report performance across technician retention, training, and ROI.

Skills

Project management

Program management

Business planning

Independent work

Travel readiness

Education

Associate degree

Tools

Microsoft Office

Teams & SharePoint

Job description

In this position.. .

The Market Area Coordinator (MAC) serves as the strategic market leader and primary connection point between Ford strategy, MarketSource execution, market intelligence, and dealer outcomes.

The MAC is responsible for translating Ford's technician workforce priorities into a coordinated market strategy, establishing priorities for the TCS team, allocating resources based on dealer need and opportunity, and ensuring measurable improvement in technician workforce outcomes.

The MAC provides strategic oversight and governance for six TCS resources while maintaining alignment with Ford Regional Teams, dealer leadership, training and education partners, New Ford Tech, and other relevant Ford business partners.

What you’ll do...

Success in this role is measured by market-level dealer outcomes, technician workforce improvement, TCS effectiveness, program adoption, cost efficiency, and return on investment — not simply activity volume.

Key Responsibilities

Market Strategy & Workforce Planning

• Own the workforce strategy for the assigned market and establish priorities based on dealer needs, workforce data, market intelligence, and Ford strategic objectives.
• Own market-level technician workforce priorities and strategic objectives.
• Identify high-risk and high-opportunity dealerships.
• Analyze market trends, workforce gaps, retention challenges, recruiting needs, training requirements, and technician capacity.
• Establish TCS priorities and market engagement strategies.
• Identify emerging workforce trends and risks before they become critical issues.
• Prioritize TCS resources toward dealerships and opportunities with the greatest potential impact.
• Develop and maintain a market-level view of technician supply, demand, retention, pipeline, capacity, and readiness.
• Translate market intelligence into actionable recommendations for Ford and MarketSource leadership.

TCS Leadership & Governance

• Provide strategic direction, coaching, prioritization, and performance governance for TCS resources.
• Manage and provide strategic direction to TCS resources.
• Establish clear market priorities and expectations for TCS execution.
• Balance TCS workloads based on dealer complexity, geography, workforce need, and business opportunity.
• Ensure the appropriate TCS resource is assigned to each dealer opportunity.
• Review dealer assessments, engagement strategies, and action plans.
• Monitor execution against market priorities and performance objectives.
• Identify resource constraints and adjust assignments as market conditions change.
• Coach TCSs on consultative dealer engagement, workforce strategy, and outcome-based execution.
• Ensure TCS activity is focused on measurable dealer outcomes rather than activity volume.
• Identify and elevate performance or resource issues requiring leadership intervention.

Ford & Strategic Partner Alignment

• Build and maintain strong relationships with Ford Regional Teams.
• Build and maintain strong relationships with Dealer leadership.
• Build and maintain strong relationships with Ford and Lincoln dealerships Training and education partners.
• Build and maintain strong relationships with New Ford Tech.
• Build and maintain strong relationships with Technical schools and colleges.
• Build and maintain strong relationships with Relevant Ford business partners.
• Build and maintain strong relationships with Other workforce and technician development stakeholders.

Dealer Escalation & Strategic Intervention

• Serve as the escalation point for significant or complex dealer workforce challenges.
• Escalation areas may include Critical technician shortages.
• Escalation areas may include Significant technician retention issues.
• Escalation areas may include Persistent 0–2 year technician attrition.
• Escalation areas may include Major recruiting or pipeline challenges.
• Escalation areas may include Significant training or certification gaps.
• Escalation areas may include Technician capacity constraints.
• Escalation areas may include Complex dealer workforce challenges.
• Escalation areas may include Tools, equipment, diagnostic, or technology readiness concerns.
• Escalation areas may include Operational issues requiring cross-functional support.

Market Performance & Accountability

• Monitor and report performance across Technician retention.
• Monitor and report performance across Early-career technician retention.
• Monitor and report performance across Technician placements and growth.
• Monitor and report performance across Technician pipeline development.
• Monitor and report performance across Training and certification.
• Monitor and report performance across Technician capacity.
• Monitor and report performance across Service operations impact.
• Monitor and report performance across Tools, equipment, diagnostics, and technology readiness.
• Monitor and report performance across Program adoption.
• Monitor and report performance across Dealer action-plan execution.
• Monitor and report performance across Dealer satisfaction.
• Monitor and report performance across TCS productivity.
• Monitor and report performance across Cost per dealer.
• Monitor and report performance across Return on investment (ROI).

Market Intelligence & Continuous Improvement

• Use data, dealer feedback, and TCS insights to identify opportunities to improve the overall program.
• Aggregate TCS dealer intelligence into market-level insights.
• Identify common dealer workforce challenges and emerging trends.
• Identify successful practices that can be replicated across the market.
• Recommend process, program, or resource improvements.
• Use performance data to optimize TCS resource allocation.
• Provide leadership with actionable market intelligence and recommendations.
• Support continuous improvement of the TPS operating model.

You’ll have...

• Associates degree required.
• 2–5+ years of professional experience in automotive or manufacturing environment.
• Ability and willingness to travel frequently (approximately 65%), including overnight and out-of-state travel.
• Strong understanding of dealership Parts and Service operations, technician productivity, and service capacity.
• Experience in project or program management and business planning.
• Ability to work independently, prioritize effectively, follow through, and solve problems quickly.
• Willingness to relocate now or in the future.
• Valid, unrestricted driver’s license.

Even better, you may have...

• Bachelor’s degree.
• Experience in automotive service and support.
• Strong communication, collaboration, organization, and presentation skills.
• Proficiency in Microsoft Office, Teams, and SharePoint.
• Familiar with Ford systems, including PTS and STARS.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision, and prescription drug coverage.
• Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day.

This position is a salary grade 5 and ranges from $65,100-$109,300.

This position is a salary grade 6 and ranges from $74,300-$124,500.

This position is a salary grade 7 and ranges from $86,600-$144,900.

This position is a salary grade 8 and ranges from $99,100-$166,200.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Internal applicants: moving into this role may result in an adjustment to your current compensation based on the posted pay range for this role, taking into consideration your qualifications and other relevant factors.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.