Manager, Web Marketing

Talantir; San Jose, Northern (CA, KY); Hybrid; USD 141,000 - 165,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a Senior Manager of Web Marketing to lead strategy, roadmap, and execution for Roku.com globally. You will own homepage programming, content governance, SEO, and the web experimentation roadmap, ensuring high-quality, data-driven experiences across markets.

You will manage a team responsible for homepage programming, promotional campaigns, partner offer execution, and e-commerce accuracy, driving conversion and engagement while collaborating with Analytics and Legal/Policy for

Qualifications

• 10+ years of combined web marketing and production experience in ecommerce or online services.
• 305+ years of people leadership (hiring, mentoring, performance management).
• Proven success owning a web marketing roadmap with measurable improvements.
• Strong program/project management in cross-functional settings.
• Hands-on with CMS, tag management, analytics, and A/B testing platforms.
• Familiarity with merchandising, SKU/promo setup, and ecommerce systems.
• Excellent written communication with strong brand/design aesthetic and Web UX fundamentals.
• AI literacy and curiosity across Gen AI applications.

Responsibilities

• Oversee Roku.com content strategy, UX, SEO, experimentation, and performance analysis.
• Develop and execute a comprehensive web strategy with a quarterly roadmap and prioritization framework.
• Define and track KPIs/OKRs for site performance; publish readouts and action plans.
• Collaborate cross-functionally to prioritize content, products, and partner placements.
• Own the A/B testing program to drive funnel and conversion improvements.
• Coordinate with Analytics to ensure tagging accuracy; monitor dashboards and opportunities.
• Ensure privacy, security, accessibility, and performance standards; coordinate with Legal/Policy.
• Lead merchandising calendar for Roku.com, including SKU/promo setup and pricing QA.
• Lead a team, set goals, coach performance, and define SLAs.
• Contribute to annual planning, headcount, and tooling budget.

Skills

Web marketing

Content strategy

SEO

UX fundamentals

A/B testing

Education

Bachelorb4s degree

Tools

CMS

Tag management

Analytics platforms

A/B testing platforms

Job description

Teamwork makes the stream work. Roku is changing how the world watches TVRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Team The Web Marketing team owns strategy and execution for Roku.com across devices and subscriptions, covering content governance, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis to drive business goals and conversion. They manage homepage programming, promotional campaigns, partner offer execution, and e-commerce accuracy, coordinating with Product, Engineering, Performance Media, and Country Marketing to deliver high-quality, on-brand experiences globally.About the Role We’re looking for a Manager, Web Marketing to lead the strategy, roadmap, and execution for Roku.com’s global marketing experiences, with decision-making authority over homepage programming, content governance, SEO strategy, and the web experimentation roadmap. They will manage a team responsible for homepage programming, promotional campaigns, partner offer execution, and e-commerce accuracy, ensuring high-quality, on-brand, and data-driven experiences across markets. For California Only – The estimated salary range for this position is between $141,000 - $165,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What You'll Be DoingOversee all aspects of Roku.com, including content strategy, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis Develop and execute a comprehensive web strategy aligned to company goals; maintain a quarterly roadmap and prioritization framework Define and track KPIs/OKRs for site performance (conversion rate, engagement, traffic, promo uptake); publish regular readouts and action plansWork cross-functionally to prioritize content creation, featured products, and partner placements; balance business impact, UX, and operational efficiencyOwn the A/B testing program (tooling, hypothesis pipeline, governance) to drive funnel and conversion improvementsCollaborate with analytics to ensure complete and accurate tagging; monitor dashboards, identify issues/opportunities, and drive continuous improvementUphold compliance with privacy, security, accessibility (WCAG 2.1+), and performance standards; coordinate approvals with Legal/Policy Own the merchandising calendar for Roku.com, including SKU and promo setup, pricing/promo QA, and reseller locator accuracyLead a team and manage agencies/vendors; set goals, coach performance, and define SLAsContribute to annual planning, headcount/resource allocation, and tooling budget recommendationsWe're Excited If You Have 10+ years of combined web marketing and production experience in ecommerce or online services; 3–5+ years of people leadership (hiring, mentoring, performance management)Proven success in owning a web marketing roadmap and delivering measurable improvements in conversion, engagement, and content effectivenessStrong program/project management skills in cross-functional settings; adept with complex timelines, dependencies, and stakeholder expectations Hands-on with CMS, tag management, analytics, and A/B testing platforms; fluent with dashboards and insight-driven decisionsFamiliarity with merchandising, SKU/promo setup, and ecommerce systems; experience enabling retail sales with product content and campaign assets Excellent written communication; strong brand/design aesthetic, and solid Web UX fundamentals for conversion and engagementExperience with SEO best practices (on-page and technical)Ability to drive outcomes in a fast-paced environment; effective collaboration and working independentlyBachelor’s degree or equivalent professional experienceAI literacy and curiosity. You have either 1) tried Gen AI in your previous work or outside of work or 2) are curious about Gen AI and have explored it Our Hybrid Work ApproachRoku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. BenefitsRoku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. AccommodationsRoku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [e-mail]. The Roku CultureRoku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [e-mail].