Manager, Social Media Strategy

Vivrelle; New York (NY); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

401k Program

Parental Leave: 6-12 weeks (pending)

WFH flexibility

15+ days of PTO

Birthday PTO

Job summary

Vivrelle is seeking a highly creative, NYC-based Manager, Social Media to lead our short-form content strategy. You will own the TikTok content calendar, create viral concepts, and collaborate across teams to drive awareness and brand affinity.

You should combine creator instincts with strategic thinking, staying ahead of trends and delivering on-brand, luxury content across TikTok and Instagram Reels.

Qualifications

• 3+ years of experience managing social media for a brand, agency, or creator.
• Strong understanding of TikTok and Instagram Reels trends and formats.
• Proven ability to create engaging content that grows audiences.

Responsibilities

• Own and execute Vivrelle's TikTok content strategy with a focus on growth and brand awareness.
• Conceptualize, create, film, edit and publish high-performing short-form content across TikTok and Reels.
• Stay ahead of trends, platform updates, and cultural moments to produce timely content.
• Develop concepts to maximize reach while staying on-brand for Vivrelle.
• Build and manage a strategic content calendar balancing trends, storytelling, product features and membership education.
• Ensure content reflects Vivrelle's voice, aesthetic, and luxury positioning.
• Analyze performance metrics to optimize content strategy.
• Collaborate with marketing, partnerships, membership, and creative teams on campaigns.
• Identify emerging formats and experiment with new approaches.
• Engage with creators and influencers to build brand relevance.

Skills

TikTok

Instagram Reels

Content strategy

Video editing

Trend forecasting

storytelling

Job description

Vivrelle is seeking a highly creative, TikTok-obsessed Manager, Social Media to lead our short-form content strategy and execution. This person lives and breathes social media, understands internet culture in real time, and knows how to turn trends into brand-building moments.

We're looking for someone who combines creative instincts with strategic thinking. You'll be responsible for developing viral content concepts, creating and producing engaging TikTok-first content, and building a thoughtful social strategy that drives awareness, engagement, and brand affinity. You'll also own the content calendar, ensuring every piece of content reflects Vivrelle's brand voice while delivering value to our audience.

This role is ideal for someone who is equal parts creator, strategist, trend forecaster, and storyteller.

This is an NYC based role. We are currently not accepting remote applicants.

• Own and execute Vivrelle's TikTok content strategy, with a focus on growth, engagement, and brand awareness.




• Conceptualize, create, film, edit, and publish high-performing short-form content across TikTok and Instagram Reels.




• Stay ahead of trends, platform updates, creator movements, and cultural moments toidentifyopportunities fortimely, relevant content.




• Develop creative concepts designed to maximize reach, engagement, and viral potential whileremainingauthentic to theVivrellebrand.




• Build and manage a strategic content calendar that balances trend-driven content, brand storytelling, product features, membership education, and community engagement.




• Ensure all content consistently reflects Vivrelle's voice, aesthetic, and positioning within the luxury space.




• Analyze performance metrics and social insights to continuouslyoptimizecontent strategy.




• Collaborate cross-functionally withmarketing, partnerships, membership, and creative teams to support key campaigns and launches.




• Identifyemerging content formats and experiment withnew approachesto keepVivrelleat the forefront of social media innovation.




• Engage with creators, influencers, and the broader social community to help build brand relevance and conversation.

• 3+ years of experience managing social media for a brand, agency, media company, or creator.




• Deep understanding of TikTok, Instagram Reels, and the evolving social media landscape.




• Proventrack recordof creating content that drives meaningful engagement and audience growth.




• Exceptional content ideation and storytelling skills.




• Strong understanding of social strategy, content planning, and performance analytics.




• Experience filming and editing short-form video content.




• Ability to move quickly, adapt to trends, and execute ideas efficiently.




• Strong organizational skills and attention to detail.




• Passion for fashion, luxury, lifestyle, and consumer brands is a plus.




• Vivrelleconsistently shows up in relevant social conversations and cultural moments.




• Content feels both trend-aware and distinctly on-brand.




• The social calendar is proactive, strategic, and aligned with broader businessobjectives.




• High-performing content regularly drives engagement, reach, community growth, and brand awareness.




• Vivrellecontinues toestablishitself as a leading voice in luxury, fashion, and membership culture on social media.

What You'll Love About Vivrelle:

• Opportunity to join an innovative brand reshaping luxury consumption




• Medical, Dental and Vision Insurance




• 401k Program




• Parental Leave: 6-12 weeks fully paid (pending tenure)




• WFH flexibility




• 15+ days of PTO




• Birthday PTO




• Bi-Annual Performance Reviews & Compensation assessments




• Access to our luxury closet, of course




• Citi Bike, Kindbody, Peloton & Talk Space membership discounts