Manager, Social Media

Make-A-Wish America; Phoenix (AZ); Hybrid; USD 61,916 - 72,842; Full time

Benefits offered by this job

Medical, Vision, Dental benefits

401(k) with 5% match

Short-term and long-term disability insurance

Employee awards and recognition programs

PTO and paid holidays

Job summary

Make-A-Wish America is seeking a Manager, Social Media to shape the organization’s social media strategy and oversee the content delivery across various platforms. Based in Phoenix, Arizona, this role requires over five years of relevant experience and a Bachelor's degree in a related field. The ideal candidate will have a strong social media presence, proven content creation skills, and a passion for mission-driven marketing. Comprehensive benefits are included from day one, alongside PTO and a 401(k) matching program.

Qualifications

• Five or more years of experience in social media, marketing or communications.
• Demonstrated experience with various social media platforms.
• Proficiency in developing content and graphics.

Responsibilities

• Oversee Make-A-Wish America's social media presence.
• Create, curate, and manage content across social media accounts.
• Develop and execute social media engagement plans.

Skills

Social media management

Content creation

Community management

Data analysis

Communication

Education

Bachelor’s degree in Communications, Marketing, Liberal Arts, Business

Tools

Microsoft Suite

Social media management tools

Job description

Who We Are

Our vision is to grant the wish of every eligible child. Through our mission, we are uniting communities to grant life‑changing wishes. As the world’s largest wish‑granting organization, we strive to create a sense of community and an environment where we warmly embrace our wish families, volunteers, and colleagues.

Location

Applicants must be authorized to work for any employer in the U.S. We do not sponsor employment visas or other immigration processes to attain or maintain employment eligibility.

Remote positions are open to applicants based anywhere in the continental U.S. Hybrid positions are open to applicants based in the Phoenix, Arizona area.

Position Summary

The Manager, Social Media will shape and execute the strategy for brand storytelling, corporate partner marketing, and audience development on the organization’s national social media channels. This role will partner with the creative and corporate alliances teams to manage a calendar of key social media posting priorities and seek new opportunities to expand the brand’s reach. The role is responsible for managing the process and delivery of both brand and sponsor-generated social media content and campaigns for Make‑A‑Wish organic social channels. The ideal candidate has a customer service mentality, a deep love for social media, a passion for cause branding and marketing, and the desire to combine those qualities into an exciting career.

Duties and Responsibilities

• Oversee the Make‑A‑Wish America social media presence on Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X.
• Create, curate, publish, and manage content across all social media accounts in keeping with the organization’s brand book, as well as adhering to corporate partner branding guidelines.
• Direct an agency that partially assists with corporate content calendaring and posting.
• Act as a social media advocate across the organization, ensuring social is thoughtfully factored into partnerships, initiatives, and campaigns.
• Collaborate with the corporate team to develop and execute partner pitches, as well as partner campaign activations.
• Conduct routine social listening, community management, and reporting activities.
• Develop and execute a plan for social media engagement of C‑suite executives and board members.
• Support social media influencer outreach, content planning, and activation support.
• Spearhead innovative content creation and curation plans, including live coverage of wishes, campaigns, and special events.
• Consult, advise, coordinate, and help train social media practitioners at chapters on best practices and present a cohesive and unified approach to content.
• Manage high‑visibility social marketing campaigns, including agency relationship management and contract management.
• Create and maintain cross‑functional relationships with chapter counterparts and internal colleagues at the National Office.
• Perform other job‑related duties as assigned.

Qualifications

• Bachelor’s degree in Communications, Marketing, Liberal Arts, Business, or related field required.
• Five or more years of experience, with preference given to candidates with experience in social media, marketing or communications.
• Demonstrated experience with Instagram, Facebook, Twitter/X, TikTok, LinkedIn, and social media management tools.
• Strong knowledge of Microsoft Suite applications, including demonstrated expertise in PowerPoint.
• Proficiency in developing content and graphics.
• Working knowledge of nonprofit organizations is helpful.

Working Conditions

• Ability to thrive in a remote environment.
• Some travel required, up to 10% for organizational conferences and events.
• May occasionally require work outside of the traditional Monday through Friday work week, including weekends and early evening weeknights.

This Role's Hiring Range: $61,916 USD - $72,842 USD

What We Offer

Benefits

• Comprehensive benefit package, effective day 1: Medical, Vision, Dental, Wellness.
• Competitive compensation with annual incentive potential.
• Health Savings Account and Flexible Spending Account Options.
• Health Reimbursement Account fully funded by Make‑A‑Wish America.
• Short‑Term Disability, Long‑Term Disability, and Life Insurance.
• Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo.
• 401(k) Retirement Savings Plan with 5% match after one year of service.
• Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program.
• The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires.

Time Off

• Up to 15 PTO days.
• 10 Sick Days.
• 11 Paid Holidays.
• 2 Volunteer Days after one year of service.
• 2 Personal Days accrued annually.
• Parental Leave.

Also…

• Employee Awards and Recognition Programs.
• Individual and Leadership Development.
• Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets.
• Monthly premiums paid for the employee for vision, dental, and short/long term disability.