Manager, Social Media

Topgolf; Dallas (TX); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Free Play & 1/2 price food

Health, dental, vision

401(k) match

Mental well-being platform

Job summary

Topgolf is seeking a Social Media Manager to own the brand's voice across platforms, crafting strategic storytelling and influencer programs that feel authentic and community-first.

You will lead the content engine from strategy through ideation, development, and execution, partnering with marketing and business teams to drive awareness, engagement, and measurable results across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3–5 years of social media management or marketing experience.
• Proven track record managing social channels with measurable results.
• Strong written and verbal communication with adaptable tone.

Responsibilities

• Develop and execute a comprehensive social media strategy to grow brand awareness and engagement.
• Create, curate, and publish engaging content across platforms (graphic, image, video).
• Track performance metrics and trends; translate insights into sharper content and campaigns.
• Lead influencer/creator strategy from identification to briefing and execution.
• Collaborate with cross-functional teams to align social initiatives with marketing and business goals.
• Manage paid social campaigns with budget allocation and optimization.
• Own community management with timely on-brand responses.

Skills

Strategic thinking

Analytical skills

Content creation

Social media management

Influencer strategy

Education

Bachelor's degree in Marketing/Communications

Tools

Analytics tools

Content management systems

Scheduling tools

Job description

ABOUT TOPGOLF

Topgolf is a sports entertainment company that has changed how millions of people experience golf—and a genuinely energizing place to build a career. Every year, guests visit our venues for an experience that’s hard to find anywhere else: hitting golf balls toward a target-lined outfield, tracking every shot in real time, enjoying great food and drinks, and connecting with friends, family, and coworkers.

With more than 100 venues worldwide and proprietary Toptracer technology integrated into our guest experience and licensed globally, Topgolf operates at the intersection of entertainment, technology, and hospitality. We are a growing, dynamic business with meaningful opportunities to innovate, scale, and continuously improve how we support our teams and our guests.

WHAT WE’RE SEEKING

The Social Media Manager owns social media strategy and execution for Topgolf, combining strategic storytelling with robust influencer and creator programs that translate brand initiatives and partnerships into content that feels authentic, community-first, and unmistakably Topgolf. This role leads the voice and presence of the Topgolf brand across platforms, engaging a diverse audience, and manages the brand’s influencer and creator strategy.

The Social Media Manager will own Topgolf’s content engine — from strategy and briefing through ideation, content development, execution, and community management.

WHAT YOU WILL DO

Key Responsibilities

• Develop and execute a comprehensive social media strategy that grows brand awareness, cultural relevance, and engagement across platforms
• Create, curate, and publish engaging content for various social media platforms, including graphic, image, and video content
• Track performance metrics and platform trends, translating insights into sharper content and campaign decisions
• Manage and grow our social media presence, including follower acquisition and engagement
• Lead influencer and creator strategy, from identification through content briefing and execution
• Collaborate with cross-functional teams to ensure social media initiatives align with overall marketing and business goals
• Stay ahead of platform algorithm changes, format shifts, and emerging social trends
• Manage paid social campaigns, including budget allocation and performance optimization
• Own community management — responding to comments, DMs, and inquiries with a timely, on-brand voice

CORE COMPETENCIES FOR SUCCESS

Strategic & Systems Thinking

Connects social strategy to brand growth, cultural relevance, and business goals.

• Develops and executes a comprehensive social media strategy that grows brand awareness, cultural relevance, and engagement.
• Collaborates with cross-functional teams to ensure social media initiatives align with marketing and business goals.

Analytical Rigor & Creativity

Blends creative content development with data-driven decision-making.

• Creates, curates, and publishes engaging graphic, image, and video content across platforms.
• Tracks performance metrics and platform trends, translating insights into sharper content and campaign decisions.

Governance & Judgment

Champions consistent, on-brand voice and sound judgment amid a fast-changing platform landscape.

• Stays ahead of platform algorithm changes, format shifts, and emerging social trends.
• Leads influencer and creator strategy, from identification through content briefing and execution, ensuring brand alignment.

Stakeholder Partnership

Builds trust with cross-functional partners and the community; adapts tone and voice across audiences.

• Owns community management, responding to comments, DMs, and inquiries with a timely, on-brand voice.
• Manages and grows the brand’s social media presence, including follower acquisition and engagement.

Execution Excellence

Manages campaigns, budgets, and the content pipeline with precision in a fast-moving environment.

• Manages paid social campaigns, including budget allocation and performance optimization.
• Owns Topgolf’s content engine end-to-end — from strategy and briefing through ideation, development, and execution.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field
• 3-5 years of experience in social media management, marketing, or a related field
• Demonstrated track record managing social channels, with a portfolio showing measurable campaign results
• Hands-on expertise with social platforms, analytics/reporting tools, and content management or scheduling systems
• Strong written and verbal communication skills, with the ability to adapt tone across channels
• Strong analytical and problem-solving abilities
• Creative mindset with the ability to think outside the box, balanced with a strategic mindset
• Self-starter who thrives in a fast-moving, deadline-driven environment
• Genuine curiosity about where social media and culture are headed next

Sounds like a fit? We can’t wait to meet you!

BENEFITS

• Free Play & 1/2 price food!
• Health, dental, vision
• 401(k) team member match
• free mental well-being platform - and that’s just for starters for those who qualify.

ADA

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.