Manager, Social Commerce

Michael Kors; New York (NY); On-site; USD 100,000 - 108,000; Full time

Benefits offered by this job

Generous Paid Time Off & Holiday

Summer Fridays

Internal Mobility Across Brands

Cross-brand Discount

Exclusive Employee Sales

401k Match

Paid Parental Leave

Thrive Wellness Program

Commuter Benefits

Gym Discounts

Job summary

Michael Kors seeks a Manager of Social Commerce to own and grow our social commerce portfolio, including TikTok Shop, marketplace channels, and UGC strategy. You will build playbooks, drive performance, and partner across Merchandising, Marketing, Creative, and Technology to scale new channels from ground up.

You’ll balance brand integrity with commercial agility, leveraging analytics and customer data to optimize the social commerce experience and report to leadership with clear recommendations.

Qualifications

• 5+ years of ecommerce, marketplace, or social commerce experience.
• Entrepreneurial, builder’s mindset with ability to stand up new channels.
• Experience managing marketplace or social commerce channels (TikTok Shop, Amazon, or similar).
• Strong understanding of UGC, ratings & reviews strategy, and social proof in driving conversion.
• Strong commercial orientation linking channel performance to business objectives.

Responsibilities

• Own and operate Michael Kors’ social commerce portfolio with revenue, traffic, conversion, and customer growth accountability across TikTok Shop, marketplace channels, and UGC.
• Develop and execute the commercial strategy for each channel with clear goals and actionable plans.
• Monitor performance daily/weekly, identify opportunities/risks, and take swift action to improve results.
• Build the business case for new social commerce opportunities and lead activation of new channels and partnerships.
• Provide regular performance recaps and strategic recommendations to leadership.
• Own the TikTok Shop storefront strategy, product assortment, navigation, and content-to-commerce integration.
• Manage product eligibility, catalog operations, and cross-regional alignment for a complete shop experience.
• Partner with merchants on product strategies to reflect commercial priorities and customer demand.
• Oversee development of product briefs for live events ensuring on-brand, commercially focused content.
• Stay ahead of platform updates and emerging best practices to maintain competitive positioning.
• Own the marketplace channels commercial strategy including product assortment, pricing, and promotions.
• Monitor performance and customer dynamics to maximize sell-through and acquisition.
• Own the UGC strategy across platforms to drive ratings, reviews, and customer-generated content.

Skills

ecommerce experience

social commerce

analytical thinking

cross-functional collaboration

Job description

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

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Who You Are:

The Manager, Social Commerce is responsible for building, operating, and growing Michael Kors’ emerging social commerce and marketplace channels. This role owns the end-to-end commercial performance of TikTok Shop, marketplace channels, and user-generated content (UGC) strategy — with the expectation that the portfolio will expand as new social commerce opportunities emerge. This is a builder’s role. The right person brings an entrepreneurial mindset and a true owner-operator mentality — someone who can stand up new channels from the ground up, define the playbook, and drive performance across platforms with very different business models and customer dynamics. They must balance brand integrity with commercial agility, moving quickly in fast-evolving environments while ensuring every touchpoint reflects Michael Kors’ brand standards. A passionate advocate for the customer, this person makes decisions by synthesizing multiple inputs — platform analytics, customer data, content performance, and competitive intelligence — to continuously optimize the social commerce experience. They will partner closely with Merchandising, Buying & Planning, Marketing, Creative, Social Media, CRM, Site Merchandising, Product Management, Technology, and Operations to activate and scale these channels.

What You’ll Do:

Own and Grow the Social Commerce Business

• Serve as the owner-operator of Michael Kors’ social commerce portfolio, with direct accountability for revenue, traffic, conversion, and customer growth across TikTok Shop, marketplace channels, and UGC.

• Develop and execute the commercial strategy for each channel, setting clear goals and translating them into actionable plans that drive measurable results.

• Monitor performance across all channels on a daily and weekly basis, identifying opportunities and risks and driving swift action to improve results.

• Build the business case for new social commerce opportunities as the landscape evolves, and lead the activation of new channels and partnerships.

• Provide regular performance recaps and strategic recommendations to leadership.

TikTok Shop

• Own the TikTok Shop storefront strategy, including product assortment, navigation, content-to-commerce integration, and promotional planning.

• Partner with Social Media, Marketing, and Creative to align shop content with broader brand campaigns, trends, and cultural moments.

• Manage product eligibility, catalog operations, and cross-regional alignment to ensure a complete and compelling shop experience.

• Partner with merchants on product strategies, ensuring the TikTok Shop assortment reflects commercial priorities, trend opportunities, and customer demand.

• Oversee the development of product briefs for all TikTok Shop live events, ensuring content is on-brand, commercially focused, and aligned with the broader marketing calendar.

• Stay ahead of platform updates, algorithm changes, and emerging best practices to maintain competitive positioning.

Marketplace Channels

• Own the commercial strategy for marketplace channels, including product assortment, pricing, and promotional planning.

• Partner with Buying & Planning and Merchandising to ensure product availability and inventory alignment for each platform.

• Monitor channel performance and customer dynamics, adapting strategy to maximize sell-through and customer acquisition.

User-Generated Content (UGC) Strategy

• Own the UGC strategy across relevant platforms, driving ratings, reviews, and customer-generated content that strengthens product credibility and conversion.

• Develop and manage programs to increase review volume and quality, including post-purchase campaigns, sampling programs, and syndication strategy.

• Partner with Site Merchandising and Product Management to ensure UGC is surfaced effectively across the site experience to drive engagement and conversion.

• Monitor customer sentiment and voice-of-the-customer signals to surface insights for the broader organization.

Drive Cross-Functional Execution

• Serve as the social commerce point of contact across Merchandising, Buying & Planning, Marketing, Creative, Social Media, CRM, Site Merchandising, Product Management, Technology, and Operations.

• Align cross-functional partners around channel priorities, product launches, campaigns, and promotional moments.

• Build strong relationships across a matrixed organization, effectively influencing peers and stakeholders to drive alignment and execution.

Test, Learn, and Scale

• Bring a test-and-learn orientation to every channel, running experiments across content, assortment, merchandising, and promotional strategies to identify what drives performance.

• Translate learnings into scalable best practices and share insights across the ecommerce and marketing organizations.

• Stay current on the social commerce landscape — platforms, competitors, emerging technologies, and consumer behavior trends — and bring a point of view on where the business should invest next.

You’ll Need to Have:

• 5+ years of ecommerce, marketplace, or social commerce experience, ideally within fashion, luxury, retail, or consumer brands.
• An entrepreneurial, builder’s mindset — someone who thrives standing up new channels, defining playbooks, and scaling from zero to one.
• Demonstrated success managing and growing marketplace or social commerce channels (TikTok Shop, Amazon, or similar platforms).
• Strong understanding of UGC, ratings and reviews strategy, and the role of social proof in driving conversion.
• Strong commercial orientation with the ability to connect channel performance to broader business objectives.
• Customer-first mindset with experience using platform analytics, customer data, and content performance to drive decisions.
• Highly analytical with the ability to move quickly from data -> insight -> action.
• Strong brand sensibility with the ability to maintain brand integrity across diverse and fast-moving platforms.
• A test-and-learn orientation with comfort iterating quickly and scaling what works.
• Proven ability to drive results in a collaborative, matrixed organization by influencing cross-functional partners.
• Strong communication and presentation skills with the ability to clearly articulate strategy, performance, and recommendations.
• A hands-on, self-starting leadership style with a bias toward action and accountability.
• Familiarity with the social commerce platform landscape and a genuine curiosity about where the space is headed.

MK Perks:

• Generous Paid Time Off & Holiday Calendar
• Summer Fridays
• Internal Mobility Across Brands
• Cross-brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program
• Commuter Benefits
• Gym Discounts

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The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [e-mail].

In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.

Compensation Range:

100,000.00 - 108,000.00 USD