Manager, Segment Communications

Covista; United States; Hybrid; USD 71,000 - 120,000; Full time

Benefits offered by this job

Health, dental, vision, life insurance

401k Retirement Program + 6% employer:

Flexible Time Off (FTO)

12 Paid Holidays

Annual incentive program

Job summary

Covista, America’s largest healthcare educator, seeks a communications leader to shape internal and external messaging across five institutions. You will develop strategies, support leadership visibility, and coordinate across segments to ensure consistency and impact.

This hybrid role emphasizes data-driven measurement, scalable processes, and collaboration with cross-functional teams to advance Covista’s mission in healthcare education and workforce development.

Qualifications

• Bachelor's degree in communications, marketing, journalism or related field required.
• 3-5 years of experience in communications, spanning internal and external work.
• Ability to work across multiple brands, institutions or accounts.
• Experience in media relations and internal/employee communications.

Responsibilities

• Own media relations strategy and execution across the five institutions.
• Develop media materials, press releases, briefs, and talking points.
• Advise leadership on messaging ahead of interviews and appearances.
• Lead internal communications plans from strategy to execution and measurement.
• Coordinate changes, measure impact, and support executive visibility.

Skills

Media relations

Internal communications

Writing & editing

Cross-brand collaboration

Education

Bachelor's degree in communications or related field

Job description

Covista (NYSE: CVSA) is America's largest healthcare educator, serving 100,000 students and supported by a community of 400,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday-Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.

Job Description

The position will develop and execute communications strategies and programs to enhance the consistency, clarity and alignment of internal communications among internal and external customers. The position works with agency partners and the internal marketing communications team to design, develop, and produce internal and external communications required to support internal stakeholders.

External Communications

• Own media relations strategy and execution across the portfolio, in partnership with segment leads, building and maintaining relationships with reporters, editors, and producers.
• Develop media materials, including key messages, press release drafts, briefing documents, and spokesperson talking points
• Identify and pursue proactive story opportunities that strengthen institutional reputation across the five institutions
• Advise institution and segment leadership on message development and positioning ahead of interviews and public appearances
• Support executive visibility efforts, including LinkedIn presence, thought leadership content, and speaking opportunity identification, across institutions
• Track media placements and share-of-voice, using results to refine story angles and pitching strategy
• Partner with the Enterprise Media Team and segment leads to coordinate pitching and avoid duplicated outreach

Internal Communications

• Own internal communications plans end to end, from strategy and planning through execution and measurement
• Support and execute all-hands meetings and cross-institution events, including drafting talking points and presentations, advising on event flow, and preparing speakers
• Identify opportunities to build scalable systems and workflows, including AI-enabled tools, that strengthen internal communications across all five institutions
• Measure communications effectiveness using data and feedback, and apply those insights to improve future work
• Partner with segment communications leads and cross-functional partners to coordinate change management and internal issues communications

Enterprise Alignment & Prioritization

• Ensure consistency in execution and quality across all five institutions, while adapting approach to each institution's distinct voice and audience
• Build and maintain deep familiarity with all five institutions' strategic priorities, audiences, and brand voice, serving as a connective resource across the portfolio
• Identify opportunities to apply what's working in one institution to others, strengthening consistency without flattening institutional identity
• Performs other duties as assigned
• Complies with all policies and standards

Qualifications

• Bachelor's degree in communications, marketing, journalism or related field required.
• 3-5 years of experience in communications, spanning both internal and external work required.
• Demonstrated ability to work across multiple brands, institutions or accounts simultaneously.
• Experience in media relations as well as internal/employee communications.
• Higher education, healthcare, or professional services experience preferred.

Additional Skills

• Versatile - equally comfortable in media relations and internal communications execution.
• Fast learner, able to quickly get up to speed on a new institution’s context and voice.
• Strong writing and editing across formats: press releases, colleague emails, talking points.
• Comfortable with ambiguity and shifting priorities from one week to the next.
• Collaborative - integrates smoothly into different segment teams without needing a fixed lane.

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696.34 and $120,000. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements.

The position qualifies for the below benefits. Covista offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista's Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• For more information related to our benefits please visit: https://careers.covista.com/benefits
• You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation