Manager, Search Engine Optimization

Paychex; Sarasota (FL); On-site; USD 109,000 - 142,000; Full time

Benefits offered by this job

Medical coverage

401(k) + employer match

Tuition reimbursement

Paid holidays & PTO

Job summary

Paychex is seeking an experienced SEO leader to manage a team of Analysts and Editorial Managers, owning the organic performance of paychex.com and Paychex WORX. You will develop and execute SEO and GEO strategies to drive lead generation and inbound traffic.

Collaborating with Digital Marketing, you will oversee localization, editorial calendars, publishing, and reporting. A Bachelor's degree and 5 years in enterprise SEO are required, with strong collaboration and leadership skills.

Qualifications

• Bachelor's degree in related field.
• 5 years of experience managing an enterprise SEO program.
• Strong SEO and data analysis background.
• Direct experience with enterprise SEO platforms.
• Excellent collaboration and team-building skills.

Responsibilities

• Develops overall SEO and GEO strategies for Paychex websites; collaborates with Digital Marketing Manager to drive SEO/GEO strategy and lead generation.
• Oversees localization efforts to increase Paychex web presence for regional searches.
• Develops editorial calendar to drive inbound traffic.
• Oversees publishing on Paychex WORX and coordinates content efforts with Demand Gen.
• Ensures Paychex stays current with industry SEO/GEO trends and developments.
• Generates weekly and monthly reporting for organic metrics, goals tracking, and ROI.

Skills

Enterprise SEO

Data analysis

Team leadership

Google Analytics

Content strategy

Communication

Education

Bachelor's Degree

Tools

SEO platforms

Google Analytics

Job description

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.

Overview

Manages a team of Search Engine Optimization Analysts and Editorial Managers to develop and execute the overall search engine optimization (SEO), generative engine optimization (GEO), and content strategy for Paychex websites. Owns the organic performance of paychex.com, including Paychex WORX.

Responsibilities

• Develops overall Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies for various Paychex websites; collaborates with Digital Marketing Manager to drive SEO/GEO strategy and business plans for lead generation efforts.
• Oversees and implements localization efforts to increase Paychex web presence for regional searches.
• Develops editorial calendar to drive inbound traffic.
• Oversees publishing efforts on Paychex WORX and works with the Demand Gen team to coordinate content efforts.
• Ensures Paychex keeps pace with industry-wide search engine optimization and GEO trendstrends and developments.
• Develops and generates weekly and monthly reporting for all primary organic search metrics, goals tracking, and online lead generation activities to ensure ROI and search marketing goals are met.
• Collaborates with designers, writers, and developers to coordinate and perform website optimization through design, content, structure, and site architecture recommendations.
• Recruits, selects, hires, and evaluates the performance of personnel to ensure all department needs are handled appropriately. Counsels and develops staff for personal and corporate advancement through career development, training programs, and other resources, as required, for professional advancement.

Qualifications

• Bachelor's Degree in related field - Required
• 5 years of experience in experience in managing an enterprise SEO program.
• Must have strong SEO and data analysis background.
• Direct experience with enterprise SEO platforms.
• Excellent collaboration and team building skills.
• Demonstrates time management and priority setting skills.
• Experience managing and working with external agencies.
• Experience managing people.
• Communication - Preferred
• Research - Preferred
• Management - Preferred
• Detail Oriented - Preferred
• Problem Solving - Preferred
• Search Engine Optimization - Preferred
• Marketing - Preferred
• Google Analytics - Preferred
• Keyword Research - Preferred

Compensation

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $108,900 - $141,800. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.

Live the Paychex Values

• Act with uncompromising integrity.
• Provide outstanding service and build trusted relationships.
• Drive innovation in our products and services and continually improve our processes.
• Work in partnership and support each other.
• Be personally accountable and deliver on commitments.
• Treat each other with respect and dignity.

What's in it for you?

• We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
• We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
• We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
• We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
• We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

Not sure if you meet every requirement?

At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.