Manager, Search Engine Optimization

Publicis Groupe; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Publicis Groupe in New York seeks an experienced Search Engine Optimization Manager to lead a team and translate data into actionable strategies across client accounts.

You’ll analyze keyword research, oversee link-building, and collaborate with analysts to deliver monthly metrics while driving continuous optimization and best practices using HTML, JavaScript, and CSS knowledge.

Qualifications

• A four-year degree in marketing, computer science or a related field.
• 4 to 6 years of combined experience in search engine optimization, project management, account management or a related field
• Proven leadership skills and prior experience managing a team
• Experience scoping projects, providing forecasts and driving ongoing process improvement
• Strong analytical and problem solving skills – and a knack for details
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions
• Knowledge of HTML, JavaScript, and CSS
• Stellar communication and presentation skills – you’re poised, articulate and convincing
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Consulting with internal teams and clients on search engine accessibility
• Analyzing keyword research to determine strategic goals
• Working closely with analysts to develop optimization recommendations and managing all phases of the process, from keyword research and analysis through delivery of assets
• Overseeing the execution of link-building strategies
• Working with internal project teams to implement search engine optimization strategies and best practices
• Managing the development and delivery of monthly/quarterly metrics reports

Skills

SEO

Leadership

Project management

Analytical skills

Communication skills

HTML

JavaScript

CSS

AI tools

Education

Bachelor's degree

Tools

HTML

JavaScript

CSS

Job description

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

Overview

As Search Engine Optimization Manager, you’ll analyze search data to provide tremendous insights into the motivations of consumers, leading a team that’s on the cutting edge of search technology and search engine marketing strategies.

Responsibilities

• Consulting with internal teams and clients on search engine accessibility
• Analyzing keyword research to determine strategic goals
• Working closely with analysts to develop optimization recommendations and managing all phases of the process, from keyword research and analysis through delivery of assets
• Overseeing the execution of link-building strategies
• Working with internal project teams to implement search engine optimization strategies and best practices
• Managing the development and delivery of monthly/quarterly metrics reports

Qualifications

• A four-year degree in marketing, computer science or a related field
• 4 to 6 years of combined experience in search engine optimization, project management, account management or a related field
• Proven leadership skills and prior experience managing a team
• Experience scoping projects, providing forecasts and driving ongoing process improvement
• Strong analytical and problem solving skills – and a knack for details
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions
• Knowledge of HTML, JavaScript, and CSS
• Stellar communication and presentation skills – you’re poised, articulate and convincing
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2030.