Manager, Search Engine Optimization

Digitas North America; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Digitas North America is hiring an experienced Search Engine Optimization Manager to analyze data and guide a team on cutting-edge SEO strategies. The role focuses on improving search performance, prioritizing projects, and delivering measurable results across key campaigns.

You will work with internal and client teams to shape optimization plans, lead a team of analysts, and drive improvements in keyword research, link building, and metrics reporting while leveraging AI-assisted ideation and

Qualifications

• Four-year degree in marketing, computer science or related field.
• 4–6 years of combined experience in SEO, project management, account management or related field.
• Proven leadership and prior team management experience.
• Experience scoping projects, forecasting and driving ongoing process improvement.
• Strong analytical and problem solving skills with attention to detail.
• Ability to manage and prioritize multiple projects and make smart decisions.
• Knowledge of HTML, JavaScript, and CSS.
• Stellar communication and presentation skills; articulate and convincing.
• Familiarity with prompt-based interaction and AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) a plus.

Responsibilities

• Consulting with internal teams and clients on search engine accessibility.
• Analyzing keyword research to determine strategic goals.
• Develop optimization recommendations and manage all phases from keyword research to delivery of assets.
• Overseeing the execution of link-building strategies.
• Implementing SEO strategies and best practices with internal project teams.
• Managing the development and delivery of monthly/quarterly metrics reports.

Skills

Leadership

Analytical skills

Project management

HTML

JavaScript

CSS

Communication

AI tools familiarity

Education

Bachelor's degree in marketing, computer science or related field

Job description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

As Search Engine Optimization Manager, you’ll analyze search data to provide tremendous insights into the motivations of consumers, leading a team that’s on the cutting edge of search technology and search engine marketing strategies.

Responsibilities

• Consulting with internal teams and clients on search engine accessibility
• Analyzing keyword research to determine strategic goals
• Working closely with analysts to develop optimization recommendations and managing all phases of the process, from keyword research and analysis through delivery of assets
• Overseeing the execution of link-building strategies
• Working with internal project teams to implement search engine optimization strategies and best practices
• Managing the development and delivery of monthly/quarterly metrics reports

Qualifications

• A four-year degree in marketing, computer science or a related field
• 4 to 6 years of combined experience in search engine optimization, project management, account management or a related field
• Proven leadership skills and prior experience managing a team
• Experience scoping projects, providing forecasts and driving ongoing process improvement
• Strong analytical and problem solving skills — and a knack for details
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions
• Knowledge of HTML, JavaScript, and CSS
• Stellar communication and presentation skills — you’re poised, articulate and convincing
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 – USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.